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Big Balloon

Dutch publisher of comics, magazines and children's books, known for licensed titles such as LEGO, Disney, Peppa Pig and PAW Patrol.

Last updated September 28, 2026

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Overview

Big Balloon (Big Balloon B.V.) is a Dutch publishing house founded in 1990 and based in Heemstede, Netherlands. It specialises in comics, magazines, books, pocket books and puzzle books aimed at Dutch-speaking young readers in both the Netherlands and Flanders. The company has built its catalogue around licensed children's entertainment properties, publishing activity and reading books tied to brands such as Disney Frozen, Peppa Pig, PAW Patrol, Bluey, Hello Kitty, SpongeBob SquarePants, Minecraft and LEGO. Its official website presents itself as a publisher of 'Doe- en leesboeken' (activity and reading books) and regularly announces new licences and titles. In recent years Big Balloon has expanded its LEGO relationship, stating that a new contract makes it the largest LEGO publisher in the Benelux by publishing all LEGO magazines. It also brings international children's series to the Dutch market, such as the Swedish Super-Charlie books by Camilla Läckberg. Alongside licensed mass-market titles, Big Balloon's backlist includes classic European comics such as Agent 327, Franka, Storm, Natacha, DirkJan and Sjors & Sjimmie, reflecting its roots in the Dutch and Belgian comic tradition. The company operates as a private publisher and distributes through bookshops, newsstands and online channels across the Dutch-speaking market.

History

Big Balloon B.V. was founded in 1990 as a Dutch comic-book publisher based in Heemstede, Netherlands. From its early years it targeted a broad range of young Dutch-speaking readers in both the Netherlands and Flanders, producing magazines, books, pocket books, comics and puzzle books. Its catalogue combined translated international properties with European comics. Among its comic publications were Agent 327, Billie Turf, DirkJan, Douwe Dabbert, Franka, Natacha (Natasja), Roy of the Rovers, Roel Dijkstra, Scooby-Doo, Sjors & Sjimmie, Storm and Van Nul tot Nu. It also published novelisations and pocket books tied to television series such as Bob the Builder, SpongeBob SquarePants, Charmed, Gilmore Girls and Sabrina, the Teenage Witch. Over time the company shifted its focus toward licensed children's entertainment, becoming a prominent publisher of activity and reading books for properties including Disney Frozen, Peppa Pig, PAW Patrol, Bluey, Hello Kitty, SpongeBob SquarePants, Minecraft and LEGO. A major development was the expansion of its LEGO partnership: Big Balloon announced a new contract making it the largest LEGO publisher in the Benelux by publishing all LEGO magazines. It also acquired Dutch-language rights to international children's series, such as the Swedish Super-Charlie books by Camilla Läckberg. The company continues to operate from Heemstede and publishes for the Dutch and Flemish markets.

  • 1990

    Big Balloon B.V. founded as a Dutch comic-book publisher.

  • New contract makes Big Balloon the largest LEGO publisher in the Benelux, publishing all LEGO magazines.

  • Big Balloon brings the Swedish children's series Super-Charlie by Camilla Läckberg to the Netherlands.

Products and positioning

Licensed children's entertainment publisher for the Dutch-speaking market, combining international brands with classic European comics.

  • LEGO magazines

  • Disney Frozen books

  • Peppa Pig books

  • PAW Patrol books

  • Bluey books

  • Super-Charlie series

  • Agent 327

  • Franka

  • Storm

  • Natacha (Natasja)

  • DirkJan

  • Sjors & Sjimmie

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