BIG
German toy manufacturer known for ride-on toys such as the BIG Bobby Car.
Last updated September 15, 2026
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Overview
BIG is a German toy manufacturer. Its official shop presents ride-on toys and kids cars, sand- and water toys, baby and toddler toys, and sport and garden products, with the BIG Bobby Car as a central product line. The brand also offers BIG Power Worker, BIG Waterplay and BIG Kraxxl lines, and produces toys under licensed brands including Peppa Pig, Claas, Eicher, Fendt, Linde, Mercedes-Benz, Porsche, VW and Volvo.
History
BIG is described as a German toy manufacturer. Its official shop presents product lines including ride-on toys and kids cars, sand- and water toys, baby and toddler toys, and sport and garden products. The BIG Bobby Car is presented as a classic slide vehicle, and the BIG Bobby-Car Neo is described as a new generation of that classic slide vehicle. The brand's portfolio also includes BIG Power Worker, BIG Waterplay and BIG Kraxxl, alongside licensed-brand toys such as Peppa Pig, Claas, Eicher, Fendt, Linde, Mercedes-Benz, Porsche, VW and Volvo.
Products and positioning
BIG Bobby Car
A classic slide vehicle; the BIG Bobby-Car Neo is presented as a new generation of this classic slide vehicle.
BIG Power Worker
A BIG product line listed among the brand's offerings.
BIG Waterplay
A BIG product line listed among the brand's offerings.
BIG Kraxxl
A BIG product line listed among the brand's offerings.
Sources6 sources
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