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BIG

German toy manufacturer known for ride-on toys such as the BIG Bobby Car.

Last updated September 15, 2026

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Overview

BIG is a German toy manufacturer. Its official shop presents ride-on toys and kids cars, sand- and water toys, baby and toddler toys, and sport and garden products, with the BIG Bobby Car as a central product line. The brand also offers BIG Power Worker, BIG Waterplay and BIG Kraxxl lines, and produces toys under licensed brands including Peppa Pig, Claas, Eicher, Fendt, Linde, Mercedes-Benz, Porsche, VW and Volvo.

History

BIG is described as a German toy manufacturer. Its official shop presents product lines including ride-on toys and kids cars, sand- and water toys, baby and toddler toys, and sport and garden products. The BIG Bobby Car is presented as a classic slide vehicle, and the BIG Bobby-Car Neo is described as a new generation of that classic slide vehicle. The brand's portfolio also includes BIG Power Worker, BIG Waterplay and BIG Kraxxl, alongside licensed-brand toys such as Peppa Pig, Claas, Eicher, Fendt, Linde, Mercedes-Benz, Porsche, VW and Volvo.

Products and positioning

  • BIG Bobby Car

    A classic slide vehicle; the BIG Bobby-Car Neo is presented as a new generation of this classic slide vehicle.

  • BIG Power Worker

    A BIG product line listed among the brand's offerings.

  • BIG Waterplay

    A BIG product line listed among the brand's offerings.

  • BIG Kraxxl

    A BIG product line listed among the brand's offerings.

Sources6 sources

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