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Bicycle Playing Cards

An iconic American playing-card brand recognized for its Rider Back design, broad range of traditional decks, and long association with games, magic, collecting, and military history.

Last updated August 21, 2026

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Overview

Bicycle Playing Cards is an American playing-card brand introduced in 1885 by the United States Printing Company and now produced by The United States Playing Card Company (USPCC). It is generally regarded as USPCC's flagship brand and is one of the most recognizable names in standard playing cards. The brand's identity is closely associated with the bicycle motif used in many of its back designs, a choice that reflected the extraordinary popularity of bicycles in the late nineteenth century. Some early designs also incorporated bicycle components such as chains, pedals, saddles, and handlebars; decks made during the early automobile era sometimes depicted horseless carriages as well. The brand became part of the corporate history of USPCC, which was incorporated independently in 1894 after developing out of the Russell & Morgan printing interests in Cincinnati, Ohio. The ace of spades on Bicycle decks has historically carried the brand's identifying mark and, in early USPCC history, the numerical designation 808. Although the company later moved from Cincinnati to Erlanger, Kentucky, Bicycle retained its position as the company's best-known consumer brand. Bicycle decks generally follow the French playing-card pattern: 52 cards divided among four suits, with thirteen cards in each suit, accompanied by two jokers. Contemporary packs may also include advertising cards. The standard offering is commonly sold in poker size, while bridge-size, pinochle, jumbo-index, and low-vision formats serve different playing preferences and accessibility needs. The Rider Back, also identified in company design histories as No. 63, is the brand's best-known and most widely recognized back pattern. Its symmetrical red-and-blue artwork features winged figures riding bicycles and has become a visual shorthand for Bicycle cards. Beyond ordinary household card play, Bicycle has developed a broad ecosystem of designs for magicians, cardists, collectors, novelty buyers, and themed-product enthusiasts. USPCC has produced dozens of historic Bicycle backs, many of which were printed for limited periods and later became objects of vintage-card collecting. Custom designs, alternate colors, special finishes, promotional decks, and limited editions have expanded the brand beyond a single standard pack while preserving the core Bicycle identity. Bicycle cards also occupy a notable place in American military and popular history. During World War I, USPCC produced four short-lived Bicycle War Series decks associated with different U.S. military branches. During World War II, specially constructed cards that could be separated when wet were reportedly used to conceal escape maps for prisoners of war. In the Vietnam War, the company supplied large quantities of ace-of-spades cards to U.S. troops after reports that the card might have psychological significance for Viet Cong forces. The belief was overstated or inaccurate, but the cards were adopted as a morale and psychological-warfare symbol and were scattered during some operations. Similar ace-of-spades cards were prepared for the 1991 Gulf War, although the conflict ended before they played a comparable battlefield role. Today, Bicycle remains an active mass-market and specialist brand. Its products are sold through card retailers, hobby and magic channels, online commerce, and international distribution. The brand's enduring positioning combines familiarity, affordability, traditional playability, visual heritage, and compatibility with performance techniques. Its continued relevance comes from serving both ordinary players seeking a dependable deck and specialist communities interested in handling quality, design history, magic, cardistry, and collecting.

History

Bicycle Playing Cards emerged in the United States in 1885, when the United States Printing Company began manufacturing the brand. Its name reflected the cultural popularity of bicycles at the end of the nineteenth century. The bicycle theme became a durable design principle: many backs depict complete bicycles, while others use related components or imagery. During the transition from horse-drawn transport to automobiles, some early Bicycle decks also incorporated cars and other symbols of modern mobility. The brand's corporate history is linked to the Russell & Morgan printing interests and to the formation of The United States Playing Card Company. USPCC incorporated as an independent company in 1894. Bicycle cards subsequently became the company's most recognizable consumer offering. Early Bicycle ace-of-spades cards carried the number 808, and the ace of spades continued to function as a prominent location for the brand mark. USPCC operated for many years in Cincinnati, Ohio, before establishing its current headquarters in Erlanger, Kentucky. Bicycle decks use the conventional French pattern of four suits and fifty-two cards, normally supplied with two jokers. The brand developed multiple formats and back patterns rather than relying on a single universal deck. Poker-size cards serve general play, while bridge-size and pinochle formats address particular games. Jumbo-index versions improve readability, and Lo-Vision cards are designed for players with visual impairments. The Rider Back design, also called No. 63 in Bicycle design references, became the dominant and most recognizable pattern. USPCC has issued at least 82 historic Bicycle back designs over the brand's history. Many were made for limited periods and are no longer standard products, creating a substantial collecting market for vintage decks. The brand has also been used for magic, cardistry, novelty products, promotional projects, and custom designs. This breadth allows Bicycle to function both as a conventional household card brand and as a platform for specialist and artistic deck production. Bicycle cards have appeared in several episodes of American military history. The World War I War Series consisted of four decks associated with different branches of the U.S. armed services and apparently received only a very limited release. During World War II, cards capable of being separated after immersion in water were reportedly used to conceal map sections intended to assist prisoners of war. The best-known episode occurred during the Vietnam War. Reports suggested that the ace of spades might be feared by Viet Cong troops, and a U.S. lieutenant asked USPCC for cards to leave behind during operations. The company donated cards, and later provided special ace-of-spades-only decks as the story spread through military channels. The supposed enemy superstition was not substantiated, but the cards became an important morale and psychological-warfare emblem. Related cards were produced for the 1991 Gulf War. Bicycle remains an active USPCC brand. Its market spans ordinary card players, game retailers, magicians, cardists, collectors, accessibility-focused users, and customers seeking themed or limited-edition designs. The brand's longevity rests on a combination of visual recognition, standardized handling, broad distribution, and a large archive of designs that supports both everyday use and historical collecting.

  • 1991

    Gulf War ace-of-spades cards prepared

    [1]

    Similar special cards were produced for the Gulf War, though the conflict's brevity limited their use.

  • 1966

    Ace-of-spades cards supplied to U.S. troops

    [1]

    USPCC donated ace-of-spades cards after a military request connected the card with an unverified psychological-warfare belief.

  • 1917

    World War I War Series printed

    [1]

    Bicycle produced four military-themed decks associated with U.S. aviation, naval, Marine, and Army forces.

  • 1894

    USPCC incorporated independently

    [1]

    The United States Playing Card Company incorporated as an independent entity within the Russell & Morgan printing lineage.

  • 1885

    Bicycle Playing Cards introduced

    [1]

    The United States Printing Company began manufacturing Bicycle playing cards in the United States.

Products and positioning

A familiar, accessible, and heritage-led playing-card brand combining mainstream everyday use with specialist appeal among magicians, cardists, collectors, and themed-deck enthusiasts.

  • Standard playing cards

    Bicycle Rider Back

    The Rider Back, identified in Bicycle design records as No. 63, is the brand's signature and most widely recognized deck. Its symmetrical back artwork centers on winged figures riding bicycles and is strongly associated with traditional card play, magic, and cardistry. It is commonly available in standard poker-size formats and in multiple color or finish variations.

  • Standard playing cards · 1885

    Bicycle Standard

    Bicycle's conventional decks follow the French pattern with 52 cards, four suits, thirteen ranks per suit, and two jokers. The standard format is intended for general games and casual use, with the Bicycle mark displayed on the ace of spades. These decks form the core of the brand's mass-market offering.

  • Playing-card format

    Bicycle Bridge Size

    Bridge-size Bicycle decks use a narrower card format than poker-size decks, making them suitable for bridge and for players who prefer to hold a larger number of cards in one hand. They retain the brand's standard French deck structure and are offered with selected Bicycle backs.

  • Accessible playing cards

    Bicycle Jumbo Index

    Jumbo-index decks enlarge the corner identifiers so that ranks and suits can be read more easily from a distance. They are intended for players who prefer improved visibility while retaining the familiar Bicycle format and gameplay.

  • Accessible playing cards

    Bicycle Lo-Vision

    Lo-Vision decks are designed for players with visual impairments. Their presentation emphasizes readability and contrast while preserving the basic structure of a conventional playing-card pack.

  • Historical and collector decks · 1917

    Bicycle War Series

    The World War I War Series comprised four decks associated with U.S. military branches: Flying Ace, Dreadnaught, Invincible or Conqueror, and Big Gun. The decks were printed in 1917 and apparently released only in very limited quantities, making surviving examples significant collector items.

  • Historical and military-themed decks · 1966

    Bicycle Ace-of-Spades Military Decks

    Special decks consisting primarily or entirely of ace-of-spades cards were supplied or prepared for U.S. military psychological operations during the Vietnam War and Gulf War. Their historical importance comes from military use and symbolism rather than from ordinary consumer gameplay.

Marketing campaigns

  • 1991Gulf War ace-of-spades operation

    Middle East

    Similar ace-of-spades cards were prepared shortly before the Gulf War invasion of Iraq.

    Outcome. The conflict ended quickly, so the cards did not achieve the same battlefield role associated with Vietnam.

  • 1966Vietnam War ace-of-spades distribution

    Vietnam

    USPCC responded to a U.S. military request by supplying ace-of-spades cards for troops to leave in areas of operation. The cards became associated with psychological warfare and troop morale, although the claimed Viet Cong superstition was not reliably established.

    Outcome. The practice expanded into official psychological-warfare use, with special ace-of-spades-only decks donated to military units.

Brand decisions

  • 1966

    Donate ace-of-spades cards to U.S. troopsOther

    Background

    A U.S. lieutenant requested cards after hearing claims that the ace of spades represented death or bad luck to Viet Cong forces.

    Action taken

    USPCC withdrew cards from production and supplied them without charge; later requests led to special decks containing only the ace of spades.

    Aftermath

    The cards became a widely remembered symbol of Vietnam-era psychological warfare, although the underlying superstition was reportedly mistaken or exaggerated.

Sources3 sources

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