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Bickery Food Group

Bickery Food Group is the largest independent food and drinks distributor in the Netherlands, building international brands since 1979.

Last updated September 26, 2026

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Overview

Bickery Food Group B.V. is a Dutch family-owned food and drinks distributor headquartered in the Netherlands. Founded in 1979, the company describes itself as the biggest independent Food & Drinks distributor of the Netherlands. It operates its own sales organisation covering Food Retail, Non Food Retail, Foodservice and the Out of Home market, supported by a field sales team, and maintains its own marketing team that develops in-store and online campaigns. Distribution is handled from its own distribution centre, where inbound, storage, order-picking and outbound activities take place, and deliveries are made with its own air-conditioned transport to customers across the Dutch market. Bickery positions itself as a reliable 'brand builder' with both national and international reputation. Its mission is to secure a place in the assortment of every Dutch retailer, foodservice, out-of-home and other sales channels for special international food and beverage brands, with the ultimate goal of maximising product availability. The company has more than 40 years of expertise in Fast Moving Consumer Goods (FMCG) and distinguishes itself through an entrepreneurial culture, short decision lines, involvement and service. Bickery Food Group represents more than 35 well-known brands, carefully selected to meet the diverse needs of its customers in the retail and out-of-home markets. Over the past 40 years it has introduced many brands to the Dutch market that have become permanent fixtures on shelves. The company is a private, family-owned business and is registered as Bickery Food Group B.V.

History

Bickery Food Group B.V. was founded in 1979 and has grown into a family business with more than 40 years of expertise in Fast Moving Consumer Goods (FMCG). The company describes itself as the biggest independent Food & Drinks distributor of the Netherlands. Over the past four decades, Bickery has introduced many brands to the Dutch market that have become permanent fixtures on retail shelves. It has built a unique market position with both national and international reputation as a reliable 'brand builder'. The company operates its own sales organisation for Food Retail, Non Food Retail, Foodservice and the Out of Home market, supported by a field sales team, and its own marketing team that develops in-store and online campaigns. Distribution is carried out from its own distribution centre, where inbound, storage, order-picking and outbound activities take place, and deliveries are made with its own air-conditioned transport to customers across the Dutch market. Today Bickery Food Group represents more than 35 well-known brands, carefully selected to meet the diverse needs of its customers in the retail and out-of-home markets.

  • 1979

    Bickery Food Group founded.

  • Grew into a family business with more than 40 years of FMCG expertise.

  • Introduced many brands to the Dutch market that became permanent shelf fixtures.

  • Currently represents more than 35 well-known brands.

Products and positioning

Biggest independent Food & Drinks distributor of the Netherlands; reliable brand builder with a family business culture and short decision lines.

  • International food and beverage brands

    Portfolio of more than 35 renowned brands in drinks, snacks and impulse products.

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