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Bi1

Retailer / private label

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A supermarket and hypermarket brand operated within the Schiever retail group across France, Poland, Tajikistan, and Uzbekistan.

Last updated August 22, 2026

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Overview

Bi1 is a discount-oriented food retail brand associated with the French Schiever Group. The banner is used in different store formats depending on the market: it operates as a supermarket chain in France and as a hypermarket banner in Poland, Tajikistan, and Uzbekistan. Its offer centers on groceries, household supplies, and other everyday consumer goods typically found in large-scale food retail. The brand's Polish presence emerged from the restructuring of the former Real hypermarket network following Auchan's acquisition of Real's activities. Seven former Real locations were subsequently operated under the Bi1 banner, giving the brand a substantial large-format footprint in Poland. An additional Polish hypermarket was developed specifically for Bi1 in Ełk and opened on March 3, 2021. The Polish stores are managed by Rella Investments. Separately, Schiever Polska oversees two Polish centers containing Auchan hypermarkets, in Racibórz and Zielona Góra; those Auchan locations are part of the wider Schiever retail presence but are not described as Bi1 stores. Bi1 also has a domestic French identity, where the brand is applied to smaller supermarket premises rather than the large hypermarket model used in much of its international expansion. This gives the banner a flexible format architecture: neighborhood-scale food retail in France and larger destination stores in selected overseas markets. The brand expanded beyond Europe when Schiever Group opened its first Bi1 store in Tajikistan on May 2, 2018. Bi1 is also present in Uzbekistan, although the available reference material does not specify the number of stores, opening dates, or operating structure there. Publicly available information likewise does not establish a standalone legal owner, listing status, financial results, named executives, or a dedicated corporate website for the Bi1 banner. Based on the available material, Bi1 should be understood primarily as a retail banner within Schiever's broader network rather than as an independently listed company.

History

Bi1 is a retail banner operated within the Schiever Group's food and general-merchandise network. The brand has a multi-format structure rather than a single standardized store model. In France, its native market, Bi1 is used for supermarkets with relatively compact selling areas. In Poland and in the Central Asian markets where it operates, the name is associated with larger hypermarket-style stores. The most clearly documented stage of Bi1's Polish development followed Auchan's acquisition of Real's operations. As part of the resulting retail reorganization, seven former Real locations in Poland were placed under the Bi1 banner. These stores formed the core of the brand's Polish large-format network and are managed by Rella Investments. The Schiever Group also has a wider Polish presence through Schiever Polska, which oversees centers containing Auchan hypermarkets in Racibórz and Zielona Góra. Those Auchan sites demonstrate the group's broader retail portfolio but should be distinguished from the Bi1-branded stores. Bi1 added a purpose-built Polish location in Ełk. Unlike the former Real sites, this hypermarket was created specifically for Bi1 and opened on March 3, 2021. The opening represented an expansion of the banner through a newly established store rather than a simple rebranding of an acquired property. Available reference information identifies eight large-format Bi1 stores operating in Poland, consisting of seven acquired locations and the Ełk hypermarket. Internationally, the brand entered Tajikistan on May 2, 2018, when Schiever opened the first Bi1 store in the country. The banner is also present in Uzbekistan, although public reference material does not provide detailed information on its Uzbek store count, launch chronology, management company, or format. The Central Asian presence indicates that Bi1 has served as an adaptable retail identity for Schiever's expansion outside its established French and Polish markets. The available record does not identify a standalone Bi1 corporation, a founder, a public listing, or detailed financial reporting. It therefore appears more accurate to describe Bi1 as a consumer-facing store banner within the Schiever Group than as an independently capitalized retail company. Its business proposition is based on food-led shopping and everyday necessities, with store scale and local operating arrangements varying by country.

  • 2021

    Purpose-built Bi1 hypermarket opens in Ełk

    [1]

    A new hypermarket developed specifically for the Bi1 banner opened in Ełk, Poland, on March 3, 2021.

  • 2018

    First Bi1 store opens in Tajikistan

    [1]

    Schiever Group opened the first Bi1 store in Tajikistan on May 2, 2018.

Products and positioning

Discount-oriented food and everyday-needs retail, combining supermarket formats in France with hypermarket formats in Poland and Central Asian markets.

  • Supermarket

    Bi1 supermarkets

    In France, Bi1 operates as a supermarket banner with smaller retail spaces than the large-format stores used in Poland and Central Asia. The format is focused on routine food shopping and everyday household purchases, although the available reference material does not provide a detailed assortment breakdown or private-label portfolio.

  • Hypermarket

    Bi1 hypermarkets

    Bi1 hypermarkets are large-format food and general-merchandise stores. In Poland, the network includes former Real locations transferred to the Bi1 banner and a purpose-built store in Ełk. The format is intended to combine grocery shopping with household goods and other daily necessities in a single destination.

Brand decisions

  • 2021

    Development of a new Bi1 hypermarket in EłkProduct launch

    Background

    Bi1's Polish network included several former Real stores, but the Ełk location was developed specifically for the Bi1 banner rather than being identified as a converted Real site.

    Action taken

    A purpose-built Bi1 hypermarket opened in Ełk on March 3, 2021.

    Aftermath

    The opening added a new large-format location to Bi1's Polish network. The available source does not report subsequent sales, investment, or customer-performance figures.

Sources1 sources

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