BGZ brands

BGZ brands is an American mobile device accessories company headquartered in Lehi, Utah. Founded in 2002 as NLU Products, it began as a screen protection company for early handhelds and PDAs, then grew alongside the smartphone boom into a multi-brand parent company. Its portfolio comprises three distinct brands: BodyGuardz, Lander, and Moxyo, each targeting different segments of the device protection and accessory market. The company's roots are in screen protection. Its ScreenGuardz product launched at founding, and the BodyGuardz product line followed in 2006. Over the following decade BGZ brands expanded through retail partnerships with Dell, Game Crazy, FedEx, and AT&T, and by 2017 its products were sold in big-box retailers including Target and Walmart. The company has repeatedly appeared on the Inc. 5000 list of fastest-growing private companies and has won CES Innovation awards for products such as the ScreenGuardz Pure and, more recently, the BodyGuardz Red Light Converter. BGZ brands positions itself as a parent of "three brands, one soul," emphasizing elevated value and quality across its portfolio. BodyGuardz is the flagship device-protection brand; Lander focuses on outdoor-inspired accessories; and Moxyo serves a distinct accessory niche. The company also supports Relief Haven, a charitable foundation aimed at supporting and empowering those in need. As a private company, BGZ brands does not disclose detailed financials publicly. It remains active in the mobile accessories market, launching new products such as the Red Light Converter in its digital beauty category in 2024.

BGZ brands was founded in 2002 as NLU Products, a screen protection company serving the original handhelds and PDAs. Its first product, ScreenGuardz, launched that year, and the company initially operated from the home of founders Kirk and April. In 2004 it began doing business with Dell and moved to the Pioneer office building. The following year it launched business with Game Crazy and FedEx. In 2006 the company launched the BodyGuardz product line and hired its tenth employee, marking a period of early growth. It moved to a Bluffdale office and warehouse in 2008. By 2010 it had launched business with AT&T, and in 2011 NLU Products became a DBA of BodyGuardz, hired its 25th employee, and was listed in Inc. 5000 Magazine for the first time. The ScreenGuardz Pure product launched in 2012, and in 2013 Pure won a CES Innovation award. In 2014 the company sold its one-millionth Pure unit, its AT&T partnership grew dramatically, it was listed again in Inc. 5000, it partnered with Unequal Technologies, and it moved to the Lehi Executive Parkway office. In 2015 BGZ brands was introduced as the parent identity, and the Lander and Moxyo brands were born. The company also launched cases with Unequal Protection that year. In 2016 BGZ brands was named the fastest-growing case company in the U.S., sold its ten-millionth Pure unit, launched BodyGuardz Pure 2, was listed again in Inc. 5000, sold one million cases, and reached 50 employees. In 2017 the company expanded into big-box retailers, with products sold in Target and Walmart. Today BGZ brands is headquartered in Lehi, Utah, and operates as the parent company of BodyGuardz, Lander, and Moxyo, while also supporting the Relief Haven charitable foundation.

• 2024

  BodyGuardz launches Red Light Converter; receives 2025 CES Innovations Award in Digital Beauty category.

• 2017

  BGZ brands expands into big box retailers; products sold in Target, Walmart.

• 2016

  Named Fastest-Growing Case Company in the U.S.; 10,000,000 Pure sold; BodyGuardz launches Pure 2; BGZ brands listed again in Inc. 5000; 1,000,000 cases sold; hits 50 employee mark.

• 2015

  Introduction of BGZ brands; Lander is born; Moxyo is born; launch cases with Unequal Protection.

• 2014

  1,000,000 Pure sold; AT&T partnership grows dramatically; listed again in Inc. 5000; partners with Unequal Technologies; move to Lehi Executive Parkway Office.

• 2013

  Pure wins CES Innovation award.

• 2012

  ScreenGuardz Pure launch.

• 2011

  NLU Products becomes DBA BodyGuardz; hires 25th employee; BodyGuardz listed in Inc. 5000 Magazine.

• 2010

  Launch business with AT&T.

• 2008

  Move to Bluffdale office/warehouse.

• 2006

  BodyGuardz product launch; hires 10th employee; first Disneyland company trip.

• 2005

  Launch business with Game Crazy and FedEx.

• 2004

  Launch business with Dell; move to Pioneer office building.

• 2002

  NLU Products founded; ScreenGuardz product launched; first office in Kirk and April's home.

Parent company of three distinct brands of elevated value and quality in mobile device protection and accessories.

• ScreenGuardz

  First product line launched in 2002 for handhelds and PDAs.

• BodyGuardz

  Flagship device protection brand launched in 2006.

• ScreenGuardz Pure

  Screen protector launched in 2012; won CES Innovation award in 2013.

• BodyGuardz Pure 2

  Launched in 2016.

• Lander

  Brand born in 2015, focused on outdoor-inspired accessories.

• Moxyo

  Brand born in 2015.

• Red Light Converter

  Digital beauty product launched in 2024; reduces blue light and emits red light.

1. 1BGZbrands – BGZbrandsbgzbrands.com
2. 2Our Company – BGZbrandsbgzbrands.com
3. 3BGZ brands – Wikidatawikidata.org