Beyond Plaza

Beyond Plaza is a shopping center in Yonghe District of New Taipei City, Taiwan. It opened in April 2000 under the name Pacific Department Store and later adopted the Beyond Plaza name in June 2014. The venue is described as the first and largest shopping mall in Yonghe District, giving it a significant local role in the district's retail and leisure landscape. The mall combines department-store-style retail with dining, entertainment, culture, and everyday shopping services. Its core tenants and attractions have included Century Asia Cinemas, the Japanese lifestyle retailer MUJI, Eslite Bookstore, ABC-Mart, and the restaurant chain Mo-Mo-Paradise. This tenant mix positions the center as a broad-based urban destination rather than a narrowly specialized retail venue: visitors can shop for apparel, footwear, household and lifestyle goods, browse books, eat, and watch films in one location. Beyond Plaza is located near Taipei Metro's Dingxi and Yongan Market stations. Its proximity to public transportation supports its role as a neighborhood shopping and entertainment destination for residents of Yonghe and nearby parts of New Taipei City. The 2014 renaming marked a brand transition from the former Pacific Department Store identity to the Beyond Plaza identity, while the center continued operating as a multi-purpose commercial complex. Publicly available reference material identifies the mall's opening, former name, later rebranding, location, and principal tenants, but does not establish a founder, parent company, owner, executive roster, financial performance, or stock-market listing. Beyond Plaza should therefore be understood primarily as a local shopping-center brand rather than an internationally distributed consumer-goods brand.

Beyond Plaza began operating in April 2000 in Yonghe District, New Taipei City, under the name Pacific Department Store. Its establishment gave Yonghe a major integrated retail and leisure venue and made the center an important part of the district's commercial infrastructure. Reference descriptions characterize it as the first and largest shopping mall in Yonghe District. During its operation as Pacific Department Store, the center developed a department-store and shopping-mall format that brought together general merchandise, specialty retail, restaurants, and entertainment. Its location near Dingxi and Yongan Market metro stations helped connect it with local residents and visitors arriving from other parts of the New Taipei City and Taipei metropolitan area. The mall later underwent a brand change. In June 2014, it changed its name from Pacific Department Store to Beyond Plaza. The new name became the center's current public identity. The rebranding did not change its basic role as a multi-category shopping and entertainment destination; instead, it represented a transition to a different mall identity while retaining the site and its established commercial function. The center's tenant profile has included Century Asia Cinemas, Mo-Mo-Paradise, MUJI, Eslite Bookstore, and ABC-Mart. These tenants illustrate the breadth of the mall's offer, spanning cinema, dining, books, lifestyle products, apparel-related shopping, and footwear. Together with other mall services, they allow Beyond Plaza to serve both routine local shopping needs and leisure-oriented visits. Beyond Plaza remains identified with Yonghe and the wider New Taipei City market. Available reference material provides limited information about the legal operating entity, ownership structure, senior management, financial results, or later corporate transactions. Accordingly, the documented history is centered on the mall's opening, its original Pacific Department Store identity, the 2014 renaming, its transportation access, and its principal commercial functions.

• 2014

  Rebranding as Beyond Plaza

  [1]Beyond Plazaen.wikipedia.org

  The mall changed its name from Pacific Department Store to Beyond Plaza in June 2014.

• 2000

  Opening as Pacific Department Store

  [1]Beyond Plazaen.wikipedia.org

  The shopping center opened in April 2000 in Yonghe District, New Taipei City, under the name Pacific Department Store.

A locally prominent, transit-accessible shopping and leisure center serving Yonghe and surrounding areas of New Taipei City through a mix of retail, dining, cultural, and entertainment tenants.

• Retail · 2000

  Shopping mall retail

  Beyond Plaza provides a multi-category retail environment rather than a single proprietary product line. Its shopping offer includes department-store merchandise and specialty stores serving fashion, footwear, lifestyle, household, and other everyday consumer needs. The format is designed to combine several shopping missions within one urban complex.

• Food and beverage

  Dining

  Dining is part of the center's broader commercial offer. The mall has included Mo-Mo-Paradise among its core stores, giving visitors access to restaurant services alongside retail and entertainment. The dining component supports both destination visits and routine meals for shoppers and nearby residents.

• Entertainment

  Cinema and entertainment

  Century Asia Cinemas has been identified as one of Beyond Plaza's core stores. The cinema function broadens the mall's role beyond shopping by providing film entertainment and encouraging longer visits that may combine movies with dining or other retail activities.

• Lifestyle and books

  Lifestyle and cultural retail

  The mall's core tenant mix has included MUJI and Eslite Bookstore. These stores contribute lifestyle, household, design, stationery, book, and cultural-shopping functions, helping position the center as a destination for more than basic department-store purchasing.

• 2014

  Adoption of the Beyond Plaza nameStrategy

  Background

  The shopping center had operated since 2000 under the Pacific Department Store name. In June 2014, it changed its public name as part of a transition to the Beyond Plaza identity.

  Action taken

  The venue was renamed Beyond Plaza while continuing to operate as a shopping and entertainment center in Yonghe District.

  Aftermath

  Beyond Plaza became the center's current name and retained its multi-category tenant and leisure-oriented format.

  Source

1. 1Beyond Plazaen.wikipedia.org
2. 2Beyond Plaza official websitebeyondplaza.com.tw