Recent events
Recent events tied to this brand in public sources.
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2021
McDonald’s announces limited US McPlant trial
McDonald’s said it would introduce the McPlant plant-based burger for a limited period at eight locations in Texas, Florida and other US areas in early November; the burger was developed jointly with Beyond Meat. This was described as McDonald’s first plant-based burger launch in the US.
2021
Beyond Meat launches a store on JD.com in China
Beyond Meat said it launched an online store in China on JD.com's e-commerce platform. The store would initially expand product availability in four major cities, with plans to reach 300 cities eventually.
2021
Beyond Meat and KFC China announce further collaboration
Beyond Meat and KFC China announced further collaboration, including a plant-based version of KFC China's Niu Wu Fang product.
2021
Plant-based Niu Wu Fang goes on limited sale in China
The plant-based Zhi Shi Dai Sichuan Spicy Niu Wu Fang went on limited sale at designated KFC stores in China from May 24, 2021, while supplies lasted.
2021
Beyond Meat opens Jiaxing production facility
Beyond Meat opened a production facility in Jiaxing, near Shanghai, its first end-to-end manufacturing facility outside the United States.
2021
Beyond Meat signs global McPlant supply agreement with McDonald’s
Beyond Meat signed a three-year global strategic agreement with McDonald’s to become the main supplier of the patty for the McPlant plant-based burger; the companies will also explore co-developing other plant-based menu items.
2020
FiveStar Gourmet Foods partners with Beyond Meat
FiveStar Gourmet Foods partnered with Beyond Meat to bring more salad protein choices to consumers and feature plant-based protein in its prepared food categories.
2020
McDonald’s announced plans for McPlant
McDonald’s announced plans to introduce a McPlant line of products featuring a plant-based patty co-created by Beyond Meat; the source describes this as a plan, not a completed launch.
2020
Beyond Mince becomes available at Apolónia in Portugal
Beyond Mince, a plant-based minced-meat alternative, became available at Apolónia in Portugal.
2020
Beyond Meat launches direct-to-consumer platform
Beyond Meat launched an e-commerce platform that lets customers order its plant-based meat products for direct delivery.
2020
Beyond Meat announces distribution at Sam’s Club and BJ’s Wholesale Club
Beyond Meat announced that its vegan Beyond Burgers would launch at Sam’s Club and BJ’s Wholesale Club stores nationwide that week.
2020
Beyond Meat announces Summer Cookout Kit launch
Beyond Meat announced that it would launch a limited-time $49.99 Summer Cookout Kit on its website on June 29, including barbecue accessories and a voucher for a 10-pack of Beyond Burgers.
2020
Beyond Meat announces Cookout Classic bulk pack
Beyond Meat announced a limited-edition 10-pack of its Beyond Burgers, planned to launch the week of June 22 at most Target and Walmart stores nationwide and other select retailers, and to be available through mid-August or while supplies last.
2020
Yum China announces a limited Beyond Burger rollout
Yum China announced that KFC, Pizza Hut and Taco Bell would offer Beyond Burger for a limited time at selected restaurants in China, beginning June 3, 2020.
2020
Yum China announces limited-time Beyond Burger rollout in parts of China
Yum China announced that Beyond Burger would be introduced for a limited time starting June 3 at KFC, Pizza Hut, and Taco Bell locations in parts of China. The announcement describes a planned launch, not a launch already completed.
2020
Starbucks introduces plant-based lunch menu in China
Starbucks formally introduced a plant-based lunch menu in China featuring products made by Beyond Meat.
2020
Starbucks China launches GOODGOOD campaign with Beyond Meat and Oatly
Starbucks China announced that it launched the GOODGOOD campaign with Beyond Meat and Oatly, promoting an environmentally conscious lifestyle and introducing plant-based food and beverage choices in mainland China.
2020
Starbucks announces Beyond Meat sandwich rollout in Canada
Starbucks announced that it would begin offering an artificial-meat sandwich in its Canadian stores on March 3; Beyond Meat is the patty supplier. The source reports the planned rollout, not its completion.
2020
Golden Krust launches vegan Jamaican patties
Golden Krust launched Spicy and Mild vegan Jamaican-style patties made with Beyond Meat’s Beyond Beef at select locations in the United States and Canada.
2020
Denny's announced a broad rollout of the Beyond Burger
Denny's announced that it would offer the Beyond Burger in more than 1,700 locations across the United States and Canada and add it to its permanent menu lineup.