Beurer
German family-owned health, well-being, beauty and personal-care brand founded as an electric-heating specialist in 1919.
Last updated August 31, 2026
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Overview
Beurer is a German family-owned manufacturer and brand headquartered in Ulm. Established in 1919 by Eugen and Käthe Beurer, the company began with electrically heated head pads and hairdryers and later became closely associated with heated underblankets, heating pads and other domestic comfort products. Its early history reflects the development of small electrical appliances in Germany: after the Second World War, the founders and their son Bernhard Beurer rebuilt the business, and in 1952 introduced heated underblankets that became an important foundation for later growth. The company broadened substantially during the 1980s under managing director Dieter Bühler. Instead of remaining a specialist in electric heating, Beurer expanded into home health, personal care, beauty and fitness. This diversification produced a broad portfolio of consumer and medical-oriented devices, including blood-pressure monitors, clinical thermometers, blood-glucose meters, weighing scales, pulse oximeters, mobile ECG devices, inhalers, TENS products, light therapy products and emergency-care equipment. Its well-being range includes heating products, massage devices, humidifiers, air purifiers, aroma products, fans and sleep-related appliances. Beauty and body-care products include hair stylers, facial-care devices, hair-removal products, manicure and pedicure equipment, men's grooming products and dental-care devices. Beurer has also developed specialized brands and product programs. Beurer medical groups products positioned toward home medical monitoring and care. Beurer Connect links selected scales, activity monitors, blood-pressure devices, blood-glucose meters and sleep products with digital health-management tools. The SleepLine range addresses the sleep environment through products such as sleep sensors, snore-related devices, humidifiers, hygrometers and air purifiers. The company has additionally used the Udo Walz by Beurer name for hair-care products, SANITAS for selected health products, and Barbers Corner for men's grooming. International expansion has been supported by manufacturing, distribution and regional companies. Beurer established a production operation in Hungary in 1992 after export losses, acquired British electric-blanket manufacturer Winterwarm in 1999, and later developed subsidiaries or holdings in markets including Hong Kong, Italy, North America, the United Kingdom, France, Austria, Switzerland, Poland, India, the Benelux region and South Korea. Manufacturing that was previously carried out in Germany was progressively moved toward Hungary and the Far East, while the Uttenweiler site became an important German logistics location. The Hungarian operation later developed into a major European production facility for medical and traditional heating products. The brand now spans health, well-being, beauty, body care, household, fitness and baby-care categories. Baby products include monitors, scales, thermometers, breast pumps, bottle warmers, sterilizers, inhalers and nasal aspirators. Fitness offerings include activity tracking, fascia products and electrical-muscle-stimulation equipment, including products associated with the Antelope business acquired in 2019. Beurer also entered mask production during the COVID-19 pandemic. Its positioning combines German origin, broad household accessibility and increasingly connected health technology rather than focusing exclusively on professional clinical equipment. The company inaugurated the Beurer Campus at its Ulm headquarters in 2022, adding offices, training areas, meeting spaces and a showroom to support its continuing expansion.
History
Beurer was founded in Ulm in 1919 by Eugen and Käthe Beurer. Its first products included electrically heated head pads and hairdryers. Following the Second World War, the founders rebuilt the business with their son Bernhard Beurer, and the company introduced heated underblankets in 1952. Electric heating remained central to the brand's identity, while also providing the technical and commercial base for later domestic health products. During the 1980s, under managing director Dieter Bühler, Beurer began a major diversification. The company moved beyond heating products into weighing, health monitoring, fitness, beauty and general well-being. Export losses prompted the establishment of Beurer Hungaria Kft in Veszprém in 1992. Production increasingly shifted to Hungary and the Far East, while German facilities took on logistics and distribution roles. By 2001, the last non-automatable production areas had been outsourced to the Hungarian operation. A complete weighing-scale range was introduced in 2002, followed by the Beauty and Fitness line in 2005. International growth accelerated with the 1999 acquisition of Winterwarm Holding, a British manufacturer of electric blankets and heating pads. Winterwarm's Birmingham manufacturing site closed in 2005 when production was transferred to Hungary. Beurer added blood-glucose meters and the Beurer medical division in 2007, changed its legal structure from GmbH & Co. KG to GmbH in 2008, and expanded into baby products in 2010. Hair-care products followed under the Udo Walz by Beurer brand from 2011. Beauty diversification continued in 2012 with hair-removal, manicure, pedicure and facial-care devices. In 2013 Beurer introduced the Connect range, linking health devices with digital data-management services. The system covered categories including weight, activity, blood pressure, blood sugar and sleep, and was later expanded through additional apps and connected products. In 2015 the group acquired Medel, adding another medical-device business to its international structure. SleepLine was introduced in 2016 with products intended to improve sleep conditions, including a sleep sensor, snore stopper, humidifier, hygrometer and air purifier. The company continued to broaden its technology and geographic footprint. In 2019 it acquired Antelope, a fitness startup specializing in electrode-integrated sportswear for mobile electrical-muscle stimulation. During 2020, Beurer produced medical face masks in response to pandemic demand and launched Barbers Corner for men's grooming. In 2021, its Hungarian site was expanded into a major European production facility for medical and heating products. Beurer also launched the beurer HealthManager Pro app, which included adjustable text and contrast settings, historical health graphs and an export function intended to help users share data with healthcare professionals. After almost three years of construction, Beurer opened its Beurer Campus in Ulm in 2022. The approximately 2,800-square-metre building was designed for modern and hybrid work and included offices, a reception area, showroom, training and meeting rooms, focused online-work spaces and a cafeteria-style area. The building incorporated references to the company's history, including a space named for Käthe Beurer. Beurer operates through a network of international subsidiaries, holdings and distribution arrangements and continues to sell a broad portfolio across health, well-being, beauty, body care, household, fitness and baby-care categories.
- 2022
Beurer Campus opens in Ulm
[1]The company inaugurates a new headquarters building designed to support growth and hybrid working.
- 2021
Hungarian medical production expanded
[1]The Veszprém site is developed into a major European production facility for medical and heating products.
- 2019
Antelope acquired
[1]The acquisition adds electrode-integrated sportswear and mobile EMS capabilities to Beurer's fitness portfolio.
- 2016
SleepLine launched
[1]Beurer introduces a portfolio focused on sleep quality and the surrounding indoor environment.
- 2013
Beurer Connect introduced
[1]Connected products for health and activity tracking are integrated with Beurer's HealthManager platform.
- 2010
Baby-care category introduced
[1]Beurer expands into baby monitors, scales, thermometers, breast pumps, food warmers and sterilizers.
- 2007
Beurer medical division launched
[1]Blood-glucose meters are added and the medical portfolio is given dedicated organizational focus.
- 2002
Full weighing-scale range launched
[1]Beurer establishes a broader presence in personal weighing and body-measurement products.
- 1999
Winterwarm acquired
[1]The company acquires British electric-blanket manufacturer Winterwarm Holding.
- 1992
Hungarian production operation established
[1]Beurer establishes Beurer Hungaria Kft in Veszprém following losses in its export business.
Products and positioning
A German-origin, mid-to-premium health, wellness and personal-care brand combining household usability, medical-oriented monitoring, broad category coverage and connected-device functionality.
Medical and health monitoring · 2007
Beurer medical
Beurer medical covers home-oriented medical and monitoring devices, including blood-pressure monitors, blood-glucose meters, thermometers, pulse oximeters, inhalers, TENS devices, mobile ECG products and emergency-care equipment. The range is positioned between everyday self-care and medically informed home monitoring.
Connected health · 2013
Beurer Connect
Connect is Beurer's connected-device ecosystem for collecting and reviewing personal health and activity information. Products have included connected scales, activity devices, blood-pressure monitors, blood-glucose products and sleep-related equipment, supported by HealthManager software and subsequent applications.
Well-being and household comfort · 1919
Heating products
Heating remains a foundational Beurer category. The portfolio includes electric blankets, heated underblankets, heating pads, foot warmers and related comfort products. It descends from the company's original electrically heated devices and continues to represent one of its most recognizable areas.
Beauty and personal care · 2005
Beauty and Fitness
The Beauty and Fitness range includes facial-care devices, hair stylers, hair-removal products, manicure and pedicure equipment, body brushes and selected fitness products. It reflects Beurer's expansion during the 2000s from health appliances into broader personal-care routines.
Sleep and indoor environment · 2016
SleepLine
SleepLine combines sleep-oriented monitoring and environmental products, including a sleep sensor, snore stopper, humidifiers, hygrometers and air purifiers. The range addresses both personal sleep behavior and the room conditions associated with rest.
Fitness and electrical muscle stimulation
Antelope
Antelope develops fitness products based on electrical muscle stimulation, including sportswear with embedded electrodes. Beurer acquired the fitness startup in 2019 to extend its presence in technology-enabled exercise and training.
Baby products · 2010
Baby care
Beurer's baby portfolio includes monitors, baby scales, child thermometers, breast pumps, bottle warmers, sterilizers, nasal aspirators, child inhalers and other parent-and-infant products. These devices extend the company's health and household expertise into early-life care.
Marketing campaigns
- 2020Pandemic medical-mask response
Germany · International markets
Beurer began manufacturing medical face masks during the coronavirus pandemic, using its manufacturing and health-product capabilities to respond to increased demand for protective equipment.
Outcome. Added medical face masks to the company's pandemic-era product and manufacturing response.
Brand decisions
2022
Open the Beurer CampusStrategyBackground
Growth over the preceding decade created a need for additional headquarters capacity and modern working facilities.
Action taken
Beurer inaugurated a new administrative building in Ulm with offices, training rooms, meeting facilities, a showroom and hybrid-working spaces.
Aftermath
The campus added workplace capacity and became a visible expression of the company's continuing expansion.
Reported investment. Nearly EUR 13 million invested (2022)
2021
Expand Hungarian medical manufacturingStrategyBackground
Beurer sought greater European production capacity for medical products while retaining its traditional heating-product expertise.
Action taken
The Hungarian site was expanded into a major European production facility for medical and heating products.
Aftermath
The investment strengthened the group's manufacturing capabilities in the medical sector.
2019
Acquire AntelopeM&ABackground
Antelope specialized in sportswear incorporating electrodes for mobile electrical muscle stimulation.
Action taken
Beurer acquired the fitness startup and incorporated its EMS capabilities into the group's fitness and wellness activities.
Aftermath
The acquisition broadened Beurer's technology-enabled fitness portfolio.
2013
Launch the Connect ecosystemProduct launchBackground
Consumer health devices were increasingly being linked to software and personal data-management services.
Action taken
Beurer introduced connected products for weight, activity, blood pressure, blood sugar and sleep, supported by the Beurer HealthManager.
Aftermath
The company continued expanding connected devices and applications, including the later HealthManager Pro app.
1999
Acquire Winterwarm HoldingM&ABackground
Winterwarm was an established British supplier of heating pads and electric blankets.
Action taken
Beurer acquired Winterwarm Holding to expand its heating-product business and British market presence.
Aftermath
Winterwarm's Birmingham plant was later closed in 2005 and manufacturing was moved to Hungary.
1992
Establish production in HungaryStrategyBackground
Beurer faced significant losses in its export business and sought a more competitive production structure.
Action taken
The company established Beurer Hungaria Kft in Veszprém and progressively transferred production activity there.
Aftermath
The Hungarian operation later became an important European manufacturing site, while German operations increasingly emphasized logistics and distribution.
Recent events
- 2022
Beurer inaugurates the Beurer Campus[1]
Other
The company opened a new administrative building at its Ulm headquarters, adding workplaces, training areas, meeting facilities and a showroom.
- 2020
Beurer starts producing medical face masks[1]
Product launch · Regulation
During the coronavirus pandemic, Beurer added medical face masks to its production response to increased demand for protective equipment.
- 2019
Beurer acquires Antelope[1]
M&A
Beurer acquired fitness startup Antelope, whose sportswear uses embedded electrodes for mobile electrical-muscle stimulation.
- 2013
Beurer begins connected-health expansion[1]
Product launch · Product generation
The Connect range introduced linked devices for weight, activity, blood pressure, blood sugar and sleep, supported by the Beurer HealthManager ecosystem.
- 2007
Beurer launches Beurer medical division[1]
Product launch
The company expanded into blood-glucose meters and organized a dedicated medical product division.
- 2005
Winterwarm Birmingham production closes[1]
Other
The Birmingham plant of Winterwarm was closed after production was transferred to Hungary.
- 1999
Beurer acquires Winterwarm[1]
M&A
Beurer acquired British electric-blanket manufacturer Winterwarm Holding, expanding its presence in the United Kingdom.
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