Bettinardi
Bettinardi is a golf equipment brand known for its milled putters, wedges, and irons, crafted in the USA since 1998.
Last updated September 1, 2026
Overview
Bettinardi is a golf equipment brand that designs, mills, and finishes putters, wedges, irons, and accessories in-house. The brand was founded by Robert J. Bettinardi in 1998 and is known for its craftsmanship and innovation, including the creation of the first one-piece milled putter from a solid block of steel.
History
Bettinardi Golf was founded in 1998 when Robert Bettinardi branched off on his own. Prior to that, from 1991 to 1993, Robert Bettinardi created the first ever one-piece milled putter out of a solid block of steel. From 1993 to 1998, Bettinardi was contracted by top OEMs to mill putters, and these creations captured 49 wins on the PGA Tour, including 4 Major victories. The brand is known for its craftsmanship and innovation, including the creation of 'The HIVE™'.
Products and positioning
The Hive™ putters
A popular putter line from Bettinardi.
Flagship businesses
- The Hive™ putters
- Studio B Reserve
- Studio B Oak Brook
Sources
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