Better Collective
Better Collective is a digital sports media group operating a House of Brands of sports media, sports betting media and esports communities.
Last updated September 15, 2026
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Overview
Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, it remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Headquartered in Copenhagen, Denmark, it operates across more than 20 offices around the world. Its brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network and Bolavip. It is dual listed on Nasdaq Stockholm and Nasdaq Copenhagen.
History
Better Collective was incorporated in Denmark in 2004 and remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since its inception, it has undergone substantial growth driven by successful acquisitions to realize its vision of becoming the leading digital sports media group. It is headquartered in Copenhagen, Denmark, and operates across more than 20 offices around the world. It is dual listed on Nasdaq Stockholm and Nasdaq Copenhagen.
Products and positioning
Our vision is to be the leading digital sports media group.
Product categories. digital sports media · sports betting media · esports communities
Sources7 sources
- 1Better Collective - Leading Digital Sports Media Groupbettercollective.com
- 2Better Collective: Digital Sports Media and Communitybettercollective.com
- 3Better Collective: Corporate Governance Principlesbettercollective.com
- 4Better Collectivewikidata.org
- 5Better Collective A/S: Better Collective acquires Rekatochklart.com to strengthen market position in Swedenfinanznachrichten.de
- 6Better Collective acquires Atemi Group for £40migamingbusiness.com
- 7Better Collective completes acquisition of Action Networkfinance.yahoo.com
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