Betão

Betão is a Brazilian sports betting and online casino platform, part of the segment known in Brazil as "bets." It is operated by OIG Gaming Brazil Ltda., a subsidiary of the holding company One Internet Group, headquartered in Teresina, Piauí. The brand offers fixed-odds sports betting and a wide range of online casino games, including slots, live casino, and crash-style games. It also runs promotions such as free rounds, tournaments, a "Magic Roulette" feature, and cashback of up to 20%. Before the regulation of the sector by Brazilian Law No. 14,790/2023, Betão operated in the country under the domain betao.com with an international license issued by the government of Curaçao. As the Brazilian regulatory framework advanced, the operator OIG Gaming Brazil paid the licensing fee of R$ 30 million on November 25, 2024, covering the brands 7Games, Betão, and R7.BET. Final authorization was published in the Official Gazette on December 30, 2024, through Portaria SPA/MF No. 2,096, valid for five years until 2029. In compliance with the regulatory requirement to use the national .bet.br domain from January 1, 2025, the platform migrated from betao.com to betao.bet.br. Betão has a strong digital presence, with more than 6 million followers across its digital profiles. It led the Instagram engagement ranking among Brazilian betting houses in August 2024 with 1.9 million interactions, and again in November 2024 with 896,000 interactions. The platform is monitored monthly by the agency Samba Digital. A report by Blask and brmkt.co, published in December 2025 by Meio & Mensagem, listed Betão among the "digital natives" brands in the Brazilian betting sector. The company has faced controversy: it was investigated by the CPI das Bets (Parliamentary Inquiry Committee on Betting) installed in the Federal Senate in November 2024. The CEO of One Internet Group, Fernando Oliveira Lima, was summoned to testify and was accused of operating the Fortune Tiger game in Brazil, an accusation he denied. The final report by Senator Soraya Thronicke proposed the indictment of company partners for money laundering and criminal association, but the document was rejected by 4 votes to 3 in June 2025. In compliance with Law No. 14,790/2023, Betão provides responsible gaming tools, including deposit limits, session limits, and self-exclusion. Access is restricted to individuals over 18 years old residing in Brazil, with identity verification by CPF and facial recognition required during registration, as determined by the Secretariat of Prizes and Betting of the Ministry of Finance.

Betão is a Brazilian sports betting and online casino platform, part of the segment known in Brazil as "bets." It is operated by OIG Gaming Brazil Ltda., a subsidiary of the holding company One Internet Group, headquartered in Teresina, Piauí. Before the regulation of the sector by Brazilian Law No. 14,790/2023, Betão operated in the country under the domain betao.com with an international license issued by the government of Curaçao, a modality then common among platforms in the segment. As the Brazilian regulatory framework advanced, the operator OIG Gaming Brazil paid the licensing fee of R$ 30 million on November 25, 2024, covering the brands 7Games, Betão, and R7.BET. Final authorization was published in the Official Gazette on December 30, 2024, through Portaria SPA/MF No. 2,096, valid for five years until 2029. The Ministry of Finance included Betão in the official list of companies authorized to operate fixed-odds betting in Brazil, published by the Secretariat of Prizes and Betting (SPA), alongside the brands 7Games and R7, all operated under the corporate name OIG Gaming Brazil Ltda. In October 2024, G1 reported the publication of the list of bets allowed to operate in Brazil by the Ministry of Finance, including OIG Gaming Brazil and its brands 7Games, Betão, and R7 among the authorized companies. In compliance with the regulatory requirement to use the national .bet.br domain from January 1, 2025, the platform migrated from betao.com to betao.bet.br. Betão has a strong digital presence, with more than 6 million followers across its digital profiles. The platform is monitored monthly by the agency Samba Digital, specialized in sports marketing and iGaming. In August 2024, Betão led the Instagram engagement ranking among Brazilian betting houses with 1.9 million interactions, rising from 3rd place in July to 1st. The sector's highest-volume post that month was a publication in collaboration with influencer Lucas Loketa, which recorded 727,000 interactions. In September 2024, the platform registered 1.3 million interactions, taking 3rd place in the ranking. In October, it rose to 2nd place with 925,000 interactions. In November 2024, Betão again led the sector ranking, registering 896,000 interactions—the best performance among all betting houses that month, a period in which the sector's overall engagement fell to its lowest level of the year, with 3.9 million total interactions. In December 2024, Betão ranked 2nd in new follower growth, accumulating 160,000. A report prepared by the companies Blask and brmkt.co, published in December 2025 by Meio & Mensagem magazine, listed Betão among the brands called digital natives in the Brazilian betting sector, characterized by strategies centered on digital channels and localized communication. Betão is operated by OIG Gaming Brazil, a company that was the subject of an investigation by the CPI das Bets, installed in the Federal Senate in November 2024. The Federal Senate news portal reported that Fernando Oliveira Lima, CEO of One Internet Group and owner of the platforms 7games.bet, betão.com, and R7.bet, was summoned to testify before the committee, being identified as responsible for operating Fortune Tiger—known as Jogo do Tigrinho—in Brazil, an accusation the businessman denied. The final report by the rapporteur, Senator Soraya Thronicke (Podemos-MS), proposed the indictment of company partners—among them Fernandin OIG (Fernando Oliveira Lima)—for crimes of money laundering and criminal association. The document was presented in June 2025 and was not voted on by the other committee members, being rejected by 4 votes to 3. In compliance with Law No. 14,790/2023, which regulates fixed-odds betting in Brazil, Betão provides responsible gaming tools, including deposit limits, session limits, and a self-exclusion option. Access to the platform is restricted to individuals over 18 years old residing in Brazil, with identity verification by CPF and facial recognition required during registration, as determined by the Secretariat of Prizes and Betting of the Ministry of Finance.

• Betão leads Instagram engagement ranking among Brazilian betting houses with 1.9 million interactions.

• OIG Gaming Brazil pays R$ 30 million licensing fee for brands 7Games, Betão, and R7.BET.

• Betão receives definitive authorization to operate in Brazil via Portaria SPA/MF No. 2,096, valid until 2029.

• Betão migrates from betao.com to betao.bet.br in compliance with regulatory requirement.

• CPI das Bets final report proposes indictment of company partners but is rejected by 4 votes to 3.

Digital-native betting brand focused on engagement and localized communication.

• Sports betting

  Fixed-odds betting on major global competitions.

• Online casino

  Slots, live casino, and crash games.

• Free rounds

  Up to 200 free rounds daily on slots.

• Tournaments

  Competitive events with more excitement and chances to win.

• Magic Roulette

  Spin and win prizes every day.

• Cashback

  Up to 20% back on losses.

1. 1Apostas Esportivas e Cassino Online | Betãobetao.bet.br
2. 2Betão - Wikidatawikidata.org
3. 3Betão (empresa) - Wikipédiapt.wikipedia.org