BestMedia
BestMedia was a German storage media distributor founded in 1996 in Holdorf, selling optical discs, memory cards, USB sticks and external hard drives under its Platinum brand.
Last updated September 26, 2026
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Overview
BestMedia was a German distributor of storage media founded in 1996 and based in Holdorf in the district of Vechta, Lower Saxony. The company built its business around a broad range of removable and optical storage products: CDs, DVDs and Blu-ray discs, memory cards, USB flash drives, external hard drives and related accessories. Rather than manufacturing these goods itself, BestMedia sourced them from suppliers, then branded and packaged them in its own facility under the Platinum label. This private-label model allowed the company to offer a consistent product line across multiple storage formats while relying on third-party production capacity. BestMedia operated in the German market during a period when demand for optical and removable storage was strong, but the sector later came under pressure from changing technology and, critically, from the growing burden of copyright and licensing fees on storage media. In March 2014 the company announced plans to close down in the autumn of that same year. The stated reasons were the threat of high copyright and licensing fees for storage media and the associated high entrepreneurial risk. The planned closure marked the end of the company as an active storage media distributor. The BestMedia name is associated with the Platinum brand of storage products, which represented the company's main commercial identity in the consumer market. Its history reflects the challenges faced by mid-sized European distributors in the storage media segment as legal levies and shifting technology reshaped the economics of the business.
History
BestMedia was founded in 1996 as a German storage media distributor based in Holdorf, in the district of Vechta, Lower Saxony. The company focused on the distribution of optical data carriers such as CDs, DVDs and Blu-ray discs, as well as memory cards, USB sticks, external hard drives and accessories. Its products were not manufactured by BestMedia itself; instead, they were purchased from suppliers and then branded and packaged under the Platinum label in the company's own facility. This approach positioned BestMedia as a private-label player in the storage media market, offering a range of formats under a single brand. The company operated for nearly two decades in the German market. In March 2014, BestMedia announced plans to shut down the business in the autumn of that same year. The company cited the threat of high copyright and licensing fees for storage media and the associated high entrepreneurial risk as the reasons for the closure. The planned shutdown brought an end to BestMedia's activities as a storage media distributor.
- 2014
In March 2014, BestMedia announced plans to close the company in autumn 2014, citing high copyright and licensing fees for storage media.
- 1996
BestMedia founded as a German storage media distributor in Holdorf.
Products and positioning
Private-label distributor of storage media under the Platinum brand, serving the German market.
Platinum optical media (CD, DVD, Blu-ray)
Platinum memory cards
Platinum USB sticks
Platinum external hard drives
Storage accessories
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