Best Sound
Italian record label founded in 1976 by Franco Godi, known for advertising music and for launching Italian hip hop acts such as Articolo 31 and Gemelli DiVersi.
Last updated September 28, 2026
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Overview
Best Sound is an Italian record label founded in 1976 by Franco Godi, a composer and producer nicknamed "Mr Jingle" for his extensive work in advertising music. The label began as a production company for film, advertising and television music before moving into record production proper, with distribution handled by RCA Italiana. Through the late 1980s its main activity remained tied to the advertising sector, reflecting Godi's reputation as a leading author of jingles and commercial soundtracks. From 1989, with its base in Milan, Best Sound became the record company of a roster of Italian artists including Chief, La Famiglia, Solo Zippo, Space One, DJ Enzo and Gemelli DiVersi. Gemelli DiVersi's debut album earned a platinum disc. Among the label's artists was Articolo 31, one of the first hip hop groups active in Italy; the duo's third successful album, "Così com'è" (1996), brought the label a gold disc, six platinum discs and finally two diamond discs for 600,000 copies sold. The label is documented in international music databases such as Discogs and MusicBrainz, and maintains an official website at best-sound.com. It remains associated with Italian popular music and hip hop history, particularly for its role in the 1990s Milanese rap scene.
History
Best Sound was founded in 1976 by Franco Godi, a composer and producer known as "Mr Jingle" for his prolific work in advertising music. Initially established as a production label for film, advertising and television music, it later expanded into full record production, with distribution handled by RCA Italiana. Through the late 1980s, the company's core business remained advertising, leveraging Godi's reputation as an author of music for numerous commercials. In 1989, with its base in Milan, Best Sound became the record company for a roster of Italian artists including Chief, La Famiglia, Solo Zippo, Space One, DJ Enzo and Gemelli DiVersi. Gemelli DiVersi's debut album achieved platinum status. The label also counted among its artists Articolo 31, one of the first hip hop groups active in Italy. The duo's third album, "Così com'è" (1996), was a major commercial success, earning the label a gold disc, six platinum discs and finally two diamond discs for 600,000 copies sold. The label's history reflects the intersection of Italian advertising music and the rise of domestic hip hop, and it remains documented in international music databases such as Discogs and MusicBrainz.
- 1996
Articolo 31's album "Così com'è" earns the label a gold disc, six platinum discs and two diamond discs for 600,000 copies sold.
- 1989
Best Sound, based in Milan, becomes the record company for artists including Chief, La Famiglia, Solo Zippo, Space One, DJ Enzo and Gemelli DiVersi.
- 1976
Best Sound founded by Franco Godi.
Products and positioning
Italian independent record label with strong roots in advertising music and a key role in the 1990s Italian hip hop scene.
Articolo 31
Gemelli DiVersi
DJ Enzo
Chief
La Famiglia
Solo Zippo
Space One
Sources3 sources
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