Best Field Inc.
Japanese home-video publisher specializing in DVD and Blu-ray reissues of classic Showa-era TV dramas and anime.
Last updated September 28, 2026
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Overview
Best Field Inc. (株式会社ベストフィールド) is a Japanese home-video publisher headquartered in Yotsuya Saneicho, Shinjuku, Tokyo. The company was founded on March 10, 2004 by Hiroyuki Soeda, who had previously launched the CS broadcasting channel Kids Station as an in-house venture at the trading house Okura Shoji. Best Field's core business is the planning, production, publication and sale of films, microfilm, slide film, video tapes and other audiovisual materials, along with character planning and sales, publishing, investment, internet content distribution, advertising, mail-order retail and event production. The company's catalog is built around nostalgia for Japanese television of the Showa era. Its main labels include "Showa no Meisaku" (昭和の名作, Showa Masterpieces), "Omoide no Anime" (想い出のアニメ, Anime of Memories), "Yomigaeru Hero" (甦るヒーロー, Resurrected Heroes) and "Toei Sakuhin" (東映作品, Toei Works). Best Field releases collector-oriented DVD and Blu-ray box sets, often newly remastered in HD, of vintage drama series, anime and tokusatsu programming. The official website promotes these releases through campaigns, keyholder giveaways and a dedicated "Best Field Home" release-information section. Beyond licensing and reissuing classic titles, Best Field also produces original content and manages its own characters. Its produced works include Shampoo Prince (シャンプー王子), Monchhichi (モンチッチ), Monchhichi to Aichan no Baby Chichi Eigo, The Witch Village Story (ウィッチ ヴィレッジ ストーリー), Majikano (マジカノ) and Kankyo Chojin Ecogainder (環境超人エコガインダー). Its in-house characters include Poodle Poodle (プーデル プードル) and Kosodoro Neko (こそどろねこ). The company also sells character merchandise such as POPEE the Performer (ポピーザぱフォーマー) phone chargers, acrylic keyholders and T-shirts through its official online store, Amazon, Yahoo and Mercari Shops. Best Field began as a mail-order business using traditional newspapers and catalogs, then expanded its distribution by entrusting sales to TC Entertainment, where its long-time acquaintance Morita Nagata served as senior managing director. The company remains privately held, with founder Hiroyuki Soeda owning 100% of the shares and serving as both chairman and president. Its stated corporate philosophy is "Enthusiasm is the driving force, creation is the passport to realizing dreams," with the slogan "Give dreams form!" (夢をかたちに!).
History
Best Field Inc. was established on March 10, 2004 in Shinjuku, Tokyo, by Hiroyuki Soeda. Soeda had graduated from Waseda University's School of Commerce in 1980 and joined the general trading company Okura Shoji. In 1990 he started an in-house venture at Okura Shoji supplying programs to CATV stations, and in 1991 tape distribution began under the name Lemon Channel, the predecessor of Kids Station. In 1993 he founded and launched the CS broadcasting channel Kids Station. After leaving to start his own company, Soeda founded Best Field in 2004. The company's business model centers on serving Japan's aging population with nostalgia-oriented home video. It began with mail-order sales through traditional newspapers and catalogs, then expanded its distribution channels by consigning sales to TC Entertainment, where its long-time acquaintance Morita Nagata served as senior managing director. This partnership helped Best Field broaden its retail reach. Best Field built its catalog around several in-house labels: Showa no Meisaku (昭和の名作), Omoide no Anime (想い出のアニメ), Yomigaeru Hero (甦るヒーロー) and Toei Sakuhin (東映作品). These labels release collector-oriented DVD and Blu-ray sets, frequently HD-remastered, of classic Japanese television dramas, anime and tokusatsu series. The company also produces original works such as Shampoo Prince, Monchhichi, Monchhichi to Aichan no Baby Chichi Eigo, The Witch Village Story, Majikano and Kankyo Chojin Ecogainder, and manages its own characters including Poodle Poodle and Kosodoro Neko. By the 2020s Best Field was celebrating its 20th anniversary with a commemorative release project that included titles such as Tuesday no Aitsu, Kayama Yuzo-starring High School Teacher, Jekyll and Hyde, Lemon no Tenshi and Utsukushiki Challenger. The company continues to operate its official website, online store and social media channels, and remains privately held with Soeda as sole shareholder, chairman and president.
Hiroyuki Soeda graduates from Waseda University School of Commerce and joins Okura Shoji.
Soeda starts an in-house venture at Okura Shoji supplying programs to CATV stations.
Tape distribution begins under the name Lemon Channel, predecessor of Kids Station.
Soeda founds and launches the CS broadcasting channel Kids Station.
Best Field Inc. is established in Shinjuku, Tokyo.
Soeda becomes a program review committee member of the CS broadcasting channel Family Gekijo.
Notice regarding "Shin Toho Crime Investigation Series Collector's DVD".
Notice regarding "Makyo Densetsu Acrobunch Collector's DVD".
Official website renewal.
Notice regarding misprint in "Shonen Tanteidan BD7 Blu-ray" commentary booklet.
Products and positioning
Nostalgia-focused home-video publisher serving senior audiences with classic Japanese TV drama and anime reissues.
Showa no Meisaku (昭和の名作) label
Collector's DVD and Blu-ray releases of classic Showa-era TV dramas.
Omoide no Anime (想い出のアニメ) label
Reissues of classic anime series.
Yomigaeru Hero (甦るヒーロー) label
Reissues of classic tokusatsu and hero programming.
Toei Sakuhin (東映作品) label
DVD releases of Toei-produced works.
Shampoo Prince (シャンプー王子)
Produced work.
Monchhichi (モンチッチ)
Produced work.
The Witch Village Story (ウィッチ ヴィレッジ ストーリー)
Produced short-story series set in a warm, fashionable town.
Majikano (マジカノ)
Produced work.
Kankyo Chojin Ecogainder (環境超人エコガインダー)
Produced work.
Poodle Poodle (プーデル プードル)
In-house character.
Kosodoro Neko (こそどろねこ)
In-house character.
Sources5 sources
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