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Beshom Holdings Berhad

Malaysian investment holding company for the Hai-O group, spanning TCM, wellness, beauty, healthcare retail, MLM and pharmaceutical manufacturing.

Last updated September 28, 2026

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Overview

Beshom Holdings Berhad (BESHOM) is a Malaysian public company and the investment holding company of the Hai-O group of companies. It was established as the new holding entity for a business whose roots go back to 1975, when Hai-O began operations. Over more than five decades, Hai-O grew into a trusted household name in Malaysia, offering traditional complementary medicines (TCM), medicated tonics, wellness, beauty and healthcare products, as well as clinical services. The group's stated business philosophy is to provide superior quality healthcare products at reasonable prices. Hai-O was the first traditional healthcare company listed on Bursa Malaysia Securities Berhad, achieving that listing in 1996. It built an extensive and efficient distribution network and gained market leadership in Malaysia. On 29 November 2021, Hai-O transferred its listing status to Beshom Holdings Berhad, making BESHOM the listed vehicle for the group. The principal business of the BESHOM Group involves wholesale and retail, multi-level marketing (MLM), pharmaceutical manufacturing and Chinese medicinal clinics. BESHOM presents itself with the tagline "The Best Starts From Home," positioning its products as tools to transform the home into a safe haven. The group operates nationwide in Malaysia through 55 retail chain stores and franchises, 27 MLM branches, stockists and sales points, and two GMP manufacturing plants. Its equity base is reported at more than RM300 million, and its success has been recognised by various awards, including the Forbes Awards from 2007 to 2010. The company continues to operate under the BESHOM identity while preserving the Hai-O legacy.

History

The business behind Beshom Holdings Berhad began in 1975 with the establishment of Hai-O. Starting from a humble beginning with a small start-up capital, Hai-O grew over the decades into a household name in Malaysia, offering a wide range of traditional complementary medicines (TCM), medicated tonic, wellness, beauty and healthcare products, as well as clinical services. Its business philosophy centred on providing superior quality healthcare products at reasonable prices. Hai-O became the first traditional healthcare company listed on Bursa Malaysia Securities Berhad in 1996. Over the years, it proved resilient through various business challenges and emerged stronger, building an equity base of more than RM300 million. Its success was honoured by various prestigious awards, including the Forbes Awards from 2007 to 2010. The group honed expertise in building extensive and efficient distribution networks, gaining market leadership in Malaysia. On 29 November 2021, Hai-O transferred its listing status to Beshom Holdings Berhad (BESHOM), which became the new investment holding company of the Hai-O group of companies. Under the BESHOM identity, the group adopted a fresh look and the tagline "The Best Starts From Home," while preserving the Hai-O legacy of over 50 years. The principal business of the BESHOM Group involves wholesale and retail, multi-level marketing, pharmaceutical manufacturing and Chinese medicinal clinics. It operates nationwide in Malaysia with 55 retail chain stores and franchises, 27 MLM branches, stockists and sales points, and two GMP manufacturing plants.

  • 2021

    Hai-O transfers its listing status to Beshom Holdings Berhad on 29 November 2021.

  • 2007

    Hai-O receives Forbes Awards (through 2010).

  • 1996

    Hai-O becomes the first traditional healthcare company listed on Bursa Malaysia Securities Berhad.

  • 1975

    Hai-O established.

Products and positioning

Trusted household name for traditional healthcare, wellness and beauty products, positioned around the tagline "The Best Starts From Home."

  • Traditional complementary medicines (TCM)

  • Medicated tonic

  • Wellness products

  • Beauty products

  • Healthcare products

  • Clinical services

  • Tea

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