Bermudez Biscuit Company
A Trinidadian biscuit and cracker producer whose Crix crackers became a widely recognized food brand in the Eastern Caribbean.
Last updated August 31, 2026
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Overview
Bermudez Biscuit Company Ltd. is a Trinidadian food manufacturer based in Mount Lambert, Trinidad and Tobago. The company is associated especially with Crix crackers, a long-established local staple that is commonly described in Trinidad and Tobago as a biscuit rather than a cracker. Its portfolio also includes Crix variants and tins, Dixee crackers, and sweet biscuits sold under the Domino name in chocolate, vanilla, strawberry, and other varieties. The company traces its origins to the Bermudez brothers, José Rafael and José Angel, who migrated from Venezuela to the Port of Spain area. José Rafael developed an interest in industrial technology and visited the 1900 World's Fair in Paris. There he encountered a wood-burning oven designed for biscuit production. After returning to Trinidad, he brought the equipment or its underlying production idea back to the island and worked with his brother to make salt biscuits. This early production story places the business within Trinidad's formative food-processing sector, where locally made shelf-stable foods were important both for domestic consumption and regional trade. Crix became the company's signature offering. The line includes round white crackers as well as wholewheat and multigrain versions, with packaged and tin formats serving household, travel, institutional, and emergency-supply uses. A marketing campaign helped establish the affectionate expression “vital supplies” for Crix, reflecting the product's association with preparedness and everyday household provisioning. That positioning gave the brand a role beyond ordinary snacking: it became connected with pantry storage and practical food supply in Trinidad and neighboring markets. Bermudez has expanded beyond its Trinidadian base through operations and affiliated businesses in the Eastern Caribbean. In Barbados, the group operates chiefly through WIBISCO, while it also has a presence in Jamaica. The wider business family is associated with brands and companies including Holiday Snacks and Kiss, indicating a portfolio approach spanning biscuits, snacks, confectionery, and related packaged foods. The United States Department of Agriculture has characterized Bermudez as a key food processor in the Eastern Caribbean. The company is therefore best understood as both a manufacturer and a regional brand house participant. Its importance comes less from global scale than from local manufacturing continuity, distribution across Caribbean markets, and the cultural familiarity of products such as Crix. Publicly available reference material does not establish a precise incorporation year, current executive roster, ownership structure, revenue figures, or an official corporate website. Those details remain unresolved in this dossier.
History
Bermudez Biscuit Company developed from the entrepreneurial activity of José Rafael and José Angel Bermudez, Venezuelan brothers who migrated to Trinidad and settled near Port of Spain. The company's founding narrative centers on José Rafael's interest in manufacturing technology. During a visit to the 1900 World's Fair in Paris, he encountered a wood-burning oven intended for biscuit production. On returning to Trinidad, he used the equipment or the production concept as the basis for a biscuit operation with his brother. The brothers initially concentrated on salt biscuits. This was a practical product for an island market because crackers were durable, transportable, and suitable for household storage. Over time, the business became linked with the Crix name, particularly its round white crackers. Crix was later offered in wholewheat and multigrain variants and in tins as well as ordinary retail packages. The brand's long-term recognition was strengthened by a marketing campaign that led consumers to refer to Crix as “vital supplies,” an expression conveying both familiarity and usefulness. Bermudez's activities eventually extended beyond a single Trinidadian biscuit factory. The business became part of a broader Caribbean food-processing group associated with additional brands and companies, including Holiday Snacks and Kiss. Its regional footprint includes Barbados, where the group operates chiefly through WIBISCO, and Jamaica. This expansion placed Bermudez within the interconnected manufacturing and distribution system of the Eastern Caribbean rather than limiting it to the Trinidadian market. The product portfolio also broadened. Alongside Crix, the company is associated with Dixee crackers and Domino sweet biscuits in flavors such as chocolate, vanilla, and strawberry. These lines give the business exposure to both savory staple products and sweeter snack or tea-time categories. The combination of long-lived core products, local manufacturing, and regional distribution helped preserve Bermudez's visibility in Caribbean packaged foods. Reference material describes Bermudez as a key food processor in the Eastern Caribbean. However, publicly available material used for this dossier does not provide a definitive founding or incorporation year, a complete chronology of ownership transactions, audited financial information, or a current list of corporate officers. The company remains treated here as an active Trinidadian food business, while those unverified corporate details are left open.
- 1900
Technology encountered at the Paris World's Fair
[1]José Rafael Bermudez visited the Paris World's Fair and encountered a wood-burning biscuit oven that influenced the later establishment of biscuit production in Trinidad.
Production of salt biscuits begins
[1]José Rafael and José Angel Bermudez began producing salt biscuits after the brothers' migration from Venezuela and the return from Europe.
Crix becomes the signature cracker line
[1]The company developed Crix into a broad cracker range including round white, wholewheat, multigrain, and tin formats.
Regional Caribbean expansion
[1]The wider Bermudez business expanded its Caribbean presence through operations in Barbados, chiefly under WIBISCO, and in Jamaica.
Products and positioning
A locally rooted Caribbean food manufacturer positioned around dependable, familiar, shelf-stable biscuits and crackers, with Crix functioning as an everyday pantry staple and regional cultural icon.
Crackers
Crix
Bermudez's best-known cracker line, consisting of round white crackers and variants such as wholewheat and multigrain. Crix is sold in standard packages and tins and is associated with everyday pantry storage, practical household use, and the informal Caribbean description “vital supplies.”
Crackers
Dixee
A cracker brand in the Bermudez portfolio. Available reference material identifies Dixee as one of the company's established cracker offerings, although it does not provide a detailed product chronology or current range specification.
Sweet biscuits
Domino
A sweet-biscuit line associated with Bermudez and available in flavors including chocolate, vanilla, and strawberry. Domino complements the company's savory cracker portfolio with more confectionery-oriented products.
Marketing campaigns
- Crix “vital supplies” campaign
Trinidad and Tobago · Eastern Caribbean
A marketing campaign positioned Crix crackers as dependable household provisions and helped popularize the phrase “vital supplies” as an informal description of the product.
Outcome. The phrase became closely associated with Crix and reinforced the brand's identity as a practical pantry staple.
Sources1 sources
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