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Berlanda

Retailer / private label

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Berlanda is a Brazilian retail chain of furniture, household appliances and electronics, founded in 1991.

Last updated September 2, 2026

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Overview

Berlanda is a retail company that originated in 1991 as a small store in Curitibanos/SC, from the effort and project of a family to have their own business. The company expanded throughout the state and part of Rio Grande do Sul. Today, it is the largest retail network of furniture, household appliances and electronics in Santa Catarina. The group comprises more than 190 stores, three own factories, a fuel station, a brewery, a technology and innovation laboratory, and an importer.

History

Berlanda emerged in 1991 as a small store in Curitibanos/SC, fruit of the effort and project of a family to have their own business. The company expanded throughout the state and part of Rio Grande do Sul. Today, it is the largest retail network of furniture, household appliances and electronics in Santa Catarina. The group is composed of more than 190 stores, three own factories, a fuel station, a brewery, a technology and innovation laboratory, and an importer.

Products and positioning

Product categories. furniture · household appliances · electronics

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