Bergstrom Automotive
Family-owned automotive dealership group headquartered in Neenah, Wisconsin, operating over 50 locations and representing 34 brands.
Last updated September 11, 2026
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Overview
Bergstrom Automotive is a family-owned automotive dealership group headquartered in Neenah, Wisconsin. Its official site describes it as Wisconsin's #1 automotive marketplace, operating over 50 locations across the state and representing 34 brands, offering new and pre-owned vehicles, service, and financing. The company emphasizes upfront, negotiation-free pricing, a price protection guarantee, and a seven-day return policy. Executive leadership includes John F. Bergstrom as Co-Founder & Executive Chairman and Tim M. Bergstrom as President & Chief Executive Officer.
History
Bergstrom Automotive is a family-owned company headquartered in Neenah, Wisconsin. Its official site states it operates over 50 locations across Wisconsin and represents 34 brands. The company describes itself as Wisconsin's #1 automotive marketplace and says it has been driven by happy guests for over 40 years. It offers new and pre-owned vehicles, expert service, and financing.
Products and positioning
Wisconsin's #1 automotive marketplace; upfront and transparent pricing; negotiation-free buying; price protection guarantee; seven-day return policy.
Product categories. New vehicles · Pre-owned vehicles · Vehicle service · Vehicle financing · Collision repair and body shop services
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