BeMoLo

BeMoLo (written ビモロ in Japanese) is a Japanese footwear brand sold primarily through its own online shop, BeMoLo Shop, which also operates storefronts on Rakuten Ichiba and Amazon. The brand is positioned around the concept of "Motionology" (動作学), a design philosophy that the company says is applied to shoes intended to change how the wearer moves and plays. Its product range is unusually broad for a specialist shoe label: running shoes under the VeLo series, the TERRA grip line, baseball spikes, golf shoes, driving shoes, the Strings line, and a model called Super Traditional Katana (KATANA). It also sells accessories such as the β Glove (Double B Glove), T-shirts, original goods, and books. The brand is operated by World Wing Enterprise Co., Ltd. (株式会社ワールドウイングエンタープライズ), a private company based in Tottori City, Tottori Prefecture, Japan. The company's registered address is 1-73-3 Minamiyoshikata, Tottori City, and the responsible manager listed in its statutory disclosure is Toshiki Matsuoka (松岡 俊樹). BeMoLo Shop is the direct-to-consumer sales channel, with shipping handled by Yamato Transport and payment accepted by postal transfer, bank transfer, and credit card. BeMoLo's marketing leans on performance and craftsmanship rather than mass-market fashion. Product listings emphasize new functional designs, and the brand has referenced professional athletes, including a running model in "Seattle Green #51" associated with Ichiro. The catalog is organized into clearly named series (VeLo, TERRA, Spike, Golf, Driving, Strings, KATANA), which helps customers navigate a wide assortment of specialized footwear. Prices shown on the official shop range from around ¥5,500 for the β Glove to ¥24,200 for the BeMoLo GOLF streamlined model, with most running and spike models in the ¥15,000–¥22,000 range. Because BeMoLo is a niche, direct-to-consumer brand, its public footprint is concentrated in its own shop, its Rakuten and Amazon storefronts, and press releases. It does not appear to be a listed company; the statutory disclosure identifies the seller as a private corporation. The brand continues to release new colorways and updated models, such as the VeLo Tricot series and the Strategy B Brand white II baseball spike, and it maintains a head office function in Tottori.

BeMoLo is a Japanese footwear brand operated by World Wing Enterprise Co., Ltd. (株式会社ワールドウイングエンタープライズ), a private company headquartered in Tottori City, Tottori Prefecture. The brand's public identity is closely tied to the concept of "Motionology" (動作学), which it describes as the culmination of motion study applied to footwear design. Rather than positioning itself as a general athletic brand, BeMoLo has built a catalog of specialized shoes for distinct sports and activities, each organized into named series. The brand's product architecture is visible in its official shop navigation: VeLo series (running), TERRA series (grip-oriented shoes), Spike (baseball spikes), Golf, Driving, Strings, and Super Traditional Katana (KATANA). This structure suggests a deliberate strategy of addressing niche performance needs rather than competing in the mass sneaker market. The VeLo running line has been a particular focus, with models such as VeLo Almighty, VeLo Tricot, and VeLo feather offered in multiple colorways and updated with new functional designs. A notable listing is the VeLo Almighty specs "Seattle Green #51," which references Ichiro and the number 51, tying the brand to baseball culture even within its running range. BeMoLo sells primarily through its own e-commerce site, BeMoLo Shop, and also maintains storefronts on Rakuten Ichiba and Amazon. The statutory disclosure page identifies the seller as World Wing Enterprise Co., Ltd., with Toshiki Matsuoka (松岡 俊樹) as the responsible manager, and lists the business address as 1-73-3 Minamiyoshikata, Tottori City, Tottori Prefecture. Shipping is handled by Yamato Transport, and payment options include postal transfer, bank transfer, and credit card. The shop also publishes policies on returns, exchanges, and privacy, indicating a direct-to-consumer operation with standard Japanese e-commerce practices. Beyond footwear, BeMoLo's shop carries accessories such as the β Glove (Double B Glove), T-shirts, original goods, and books, and it maintains a press release section and a dealer list. The brand's news updates show ongoing product refreshes, including new VeLo Tricot colorways announced in June 2025 and a shop closure notice for August 2026. While the exact founding year is not stated in the available evidence, the brand is active and continues to expand its line of Motionology-based performance shoes.

• Announced new VeLo Tricot colorways for the running line, available from June 18.

• Announced shop closure from August 13 to August 16; Rakuten and Amazon stores continue shipping.

Specialist performance footwear brand built around the Motionology design philosophy, sold direct-to-consumer through its own shop and marketplace storefronts.

• BeMoLo Running VeLo Almighty specs "Seattle Green #51" (low cut, #IC02L)

  Running shoe in Seattle Green #51 colorway, referencing Ichiro.

• BeMoLo Running VeLo Tricot specs "Red & Black" (#510)

  Running shoe with new functional design.

• BeMoLo Running VeLo Tricot specs "Light Blue" (#550)

  Running shoe with new functional design.

• BeMoLo Running VeLo Tricot specs "Yellow" (#570)

  Running shoe with new functional design.

• BeMoLo Running VeLo Tricot specs "White & Orange" (#560)

  Running shoe with new functional design.

• BeMoLo TERRA grip "White" (#701)

  Grip-oriented shoe in the TERRA series.

• BeMoLo GOLF streamlined "White" (#BG0001W)

  Golf shoe described as the essence of Motionology.

• BeMoLo Running VeLo feather specs "Noir KURO" (#611)

  Lightweight running shoe.

• BeMoLo Baseball Spike Strategy B Brand white II (#1091)

  Baseball spike, successor to #1090.

• Double B Glove (β Glove) "White" (#GL001)

  Glove accessory.

1. 1BeMoLo Shopbemoloshop.com
2. 2特定商取引法に基づく表示bemoloshop.com
3. 3個人情報取り扱いについてbemoloshop.com
4. 4BeMoLo - Wikidatawikidata.org