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Belvedere Vodka/Controversies

Belvedere Vodka controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2014Ingredient-labeling criticism
  2. 2012Rape-related social-media advertisement controversy
  3. 2012Alicyn Packard publicity-rights lawsuit

  1. 2014

    Ingredient-labeling criticism

    A Eurofins Scientific analysis commissioned by Swiss television broadcaster RTS reportedly found sugar-cane or corn components while Belvedere labeling referred to rye alcohol. The available source does not provide a definitive regulatory conclusion.

    Source

  2. 2012

    Rape-related social-media advertisement controversy

    A Belvedere image posted to social-media accounts depicted a man restraining a woman and used wording that critics said trivialized rape. The post was removed after roughly 45 minutes, and president Charles Gibb issued a formal apology.

    Source

  3. 2012

    Alicyn Packard publicity-rights lawsuit

    Actor Alicyn Packard alleged that the controversial advertisement used a still from an unrelated video without her permission and brought an action against LVMH. The parties reached an undisclosed settlement after mediation, and the case was dismissed on June 21, 2012.

    Source