Beltone

Beltone is a hearing-aid brand established in 1940 in Chicago, Illinois. Its official history says Sam and Faye Posen recognized a need for hearing technology that was smaller and more responsive to users’ needs. The first Beltone device, Model H, was introduced in the year the brand began. Since then, the company’s history has been shaped by successive changes in hearing-aid design and electronics, from behind-the-ear and in-the-ear devices to smaller, digitally enabled and wirelessly connected products. The brand’s principal offering is hearing aids and associated listening solutions. Its official Chinese site presents the Envision (无界), Commence (听界) and Serene (声屿) series, and describes its products as designed to provide natural listening, convenient connectivity and listening options for different environments. Earlier products named in Beltone’s history include Model H, Minuet, Serenade, Bravo, ODE, Invisa, Digital 2000, AVE, True and first. The brand has also highlighted wireless connectivity and direct connections with mobile and Apple devices in its product history. Beltone describes itself as a professional hearing-aid brand originating in the United States. Its official Chinese site says the brand has a strong following in North America and that its products and services reach countries and regions around the world. The company has also established a presence in China, where it says it studies Asian users’ hearing needs and provides services to local customers. Beltone is part of GN Group, which the brand’s official site identifies as its parent group. The site presents Beltone as one of GN’s hearing-aid brands, with a history and market focus distinct from the group’s other hearing brands. Beltone remains an active commercial brand. Its Chinese homepage currently features the Envision, Commence and Serene families, while its brand-history and brand-portfolio pages describe a continuing focus on hearing technology, product development and user service.

Beltone’s official history dates the brand’s establishment to 1940 and places its beginnings in a building in downtown Chicago, Illinois. The history attributes the initial idea to Sam and Faye Posen, who saw that people needed hearing technology that was smaller and more suited to users. Beltone’s founding product was the Model H hearing aid, introduced in 1940. In the 1950s, Beltone promoted Minuet, which its history identifies as the company’s first behind-the-ear hearing aid, through television advertising. In the 1960s, a miniature-circuit development attributed to a Posen family member was applied to the Serenade behind-the-ear receiver and to the Bravo, described as Beltone’s first in-the-ear hearing aid. The company’s account presents these changes as ways to reduce device size while retaining sufficient power. Beltone’s history describes further product and research developments during the 1980s. It says the Chicago headquarters expanded and gained a soundproof room for more extensive acoustic research. The company introduced ODE, identified as its first in-the-canal hearing aid. The same period included the Alto Max, Alto-Super Max and Opera Max models. The site also recounts advertising featuring Jane Wyatt and Eddie Albert. In 1994, Beltone introduced Invisa, which it characterizes as exceptionally small and discreet. By the end of the 1990s, it had introduced Digital 2000, its first digital hearing aid, replacing analog technology. In the 2000s, Beltone introduced AVE in 2002. A major later step in connectivity came in 2011 with Beltone True, which the history calls the brand’s first wireless direct-connect hearing aid and says supported direct information transmission with mobile devices. In 2014, Beltone launched Beltone first, described as its first MFi hearing aid and as supporting direct connection with Apple devices. Beltone’s more recent official Chinese pages present Envision, Commence and Serene as current product families and describe the brand’s aims in terms of natural listening, convenient connections and listening solutions for varied environments. The brand page identifies GN Group as Beltone’s parent group and places Beltone among GN’s hearing-aid brands. It describes a brand with a strong North American presence whose products and services are available in markets around the world, including China. Beltone’s award listings also record recognition for Beltone Imagine in 2020 and 2021. These official materials portray a continuing hearing-aid business with a long product history and an ongoing focus on hearing technology, product development and user service.

• 2021

  Beltone Imagine receives a BIG Innovation Award

• 2020

  Beltone Imagine receives awards

• 2014

  Beltone first launched

• 2011

  Beltone True introduced with wireless direct connection

• 2002

  Beltone AVE launched

• 1999

  Digital 2000 introduced

• 1994

  Invisa launched

• 1980

  ODE and other hearing-aid models introduced

• 1960

  Serenade and Bravo use miniature-circuit technology

• 1950

  Minuet introduced

• 1940

  Beltone established in Chicago and introduces Model H

A professional hearing-aid brand emphasizing natural listening, connectivity, solutions for different listening environments and user-focused service.

• Envision (无界) series

  A hearing-aid series featured on Beltone’s Chinese homepage.

• Commence (听界) series

  A hearing-aid series featured on Beltone’s Chinese homepage.

• Serene (声屿) series

  A hearing-aid series featured on Beltone’s Chinese homepage.

• Beltone Imagine

  A hearing solution recognized in several awards listed on Beltone’s brand page.

• Beltone Amaze

  A Beltone product named in the brand page’s award information.

• Beltone True

  A hearing aid introduced in 2011; Beltone describes it as its first wireless direct-connect model.

• Beltone first

  A hearing aid introduced in 2014 and described by Beltone as its first MFi model.

• Television advertising for Minuet
• Advertising featuring Jane Wyatt and Eddie Albert

• 2015-02-20

  Apple and Beltone create iPhone-controlled hearing aid[5]Apple 与 Beltone 推出可由 iPhone 控制的助听器kfvs12.com

  Reported: 2015-02-20

  Apple and Beltone created a hearing aid that can be controlled by an iPhone; the report describes it as the first of its kind.

1. 1贝尔通助听器【官网】beltone.com.cn
2. 2贝尔通的历史beltone.com.cn
3. 3关于贝尔通beltone.com.cn
4. 4品牌矩阵beltone.com.cn
5. 5Apple 与 Beltone 推出可由 iPhone 控制的助听器kfvs12.com