Bells of Steel

Bells of Steel is a Canadian direct-to-consumer brand of home-gym and strength-training equipment, founded in 2010 by Kaevon and headquartered in Calgary, Alberta. The company began when Kaevon struggled to find competition-grade kettlebells at a fair price, so he sourced small batches for himself and friends. Demand for other equipment grew, and he started selling gear from the trunk of a 1991 Ford Festiva. That origin story is still central to the brand's identity: it describes itself as "Proudly Canadian Owned & Operated Since 2010" and says it is trusted by more than 100,000 gym enthusiasts. The product range covers the full home-gym journey, from first rack to fifth barbell. Core categories include cable towers, kettlebells and macebells, Smith machines, power racks, bars and weights, benches, attachments and components. Best sellers include the Adjustable Competition Kettlebell, Powder Coated Kettlebells, Ergo Rubber Hex Dumbbells, Rubber Coated Iron Weight Plates, Competition Kettlebells, the Adjustable Utility Bench, the EZ Curl Bar and the Cable Tower. The brand also promotes the Manticore line of stable, modular, customizable 3x3-inch racks with 1-inch holes, NÜOBELL adjustable dumbbells, and adjustable kettlebells described as a "41 in 1" solution. Bells of Steel positions itself on three promises: gear "built to last," fair prices, and a warranty customers can trust. It offers $199 maximum shipping anywhere in Canada and 30-day returns from delivery. The company has grown from a one-person trunk operation to a team of about 80 people and counting, while keeping a community-focused, enthusiast-led voice. It remains privately held and Canadian owned, selling primarily online through bellsofsteel.com to customers in Canada and the United States.

Bells of Steel was founded in 2010 by Kaevon, who started the company out of a personal need for competition-grade kettlebells. Finding them was difficult, the quality was inconsistent, and the prices were, in the company's words, "insane." Kaevon began sourcing small batches for himself and his friends. Soon, requests for other equipment started to pile up, revealing a community of home-gym enthusiasts who needed access to high-quality equipment that worked with their space and budget. He started the company selling gear from the trunk of a $500 1991 Ford Festiva. From those humble trunk roots, Bells of Steel grew into a team of about 80 people and counting. The company describes its journey as beginning with a passion for fitness and a vision of creating gym equipment people actually want to use. Its core values have remained the same even as it expanded: it presents itself not just as a company but as a community of fitness enthusiasts dedicated to making strength training approachable and enjoyable for all. The brand's product line expanded well beyond kettlebells. It now spans cable towers, macebells, Smith machines, power racks, bars and weights, benches, attachments and components. Notable lines include the Manticore modular 3x3-inch rack system with 1-inch holes, NÜOBELL adjustable dumbbells, and adjustable kettlebells marketed as a "41 in 1" solution. Best sellers include the Adjustable Competition Kettlebell, Powder Coated Kettlebells, Ergo Rubber Hex Dumbbells, Rubber Coated Iron Weight Plates, Competition Kettlebells, the Adjustable Utility Bench, the EZ Curl Bar and the Cable Tower. Bells of Steel remains privately held and Canadian owned and operated. It sells primarily through its own e-commerce site, bellsofsteel.com, and states that it is trusted by more than 100,000 gym enthusiasts. It offers $199 maximum shipping anywhere in Canada and 30-day returns from delivery. The company's leadership includes founder and CEO Kaevon and COO and co-owner Bryan.

• 2010

  Kaevon founds Bells of Steel, initially sourcing competition-grade kettlebells for himself and friends.

• 2010

  Company begins selling gear from the trunk of a $500 1991 Ford Festiva.

• Product line expands beyond kettlebells to cable towers, Smith machines, power racks, bars, weights, benches and attachments.

• Manticore modular 3x3-inch rack system with 1-inch holes becomes a flagship line.

• NÜOBELL adjustable dumbbells and adjustable kettlebells ("41 in 1") are added to the range.

• Company grows to a team of about 80 people and counting.

Durable, affordable home-gym equipment for every fitness level, designed to grow with the user and sold direct-to-consumer with fair prices and a trusted warranty.

• Adjustable Competition Kettlebell

  Best-selling adjustable kettlebell, rated 4.9 from 444 reviews, from $209.99 CAD.

• Powder Coated Kettlebells

  Best-selling kettlebells, rated 4.9 from 215 reviews, up to 40% off, from $17.96 CAD.

• Ergo Rubber Hex Dumbbells

  Best-selling dumbbells, rated 4.9 from 40 reviews, up to 40% off, from $19.96 CAD.

• Rubber Coated Iron Weight Plates

  Best-selling weight plates, rated 4.8 from 17 reviews, from $16.99 CAD.

• Competition Kettlebells

  Best-selling competition kettlebells, rated 4.9 from 225 reviews, up to 20% off, from $51.99 CAD.

• Adjustable Utility Bench

  Best-selling bench, rated 4.8 from 55 reviews, $279.99 CAD.

• EZ Curl Bar (45")

  Best-selling bar, rated 4.9 from 143 reviews, $99.99 CAD.

• Cable Tower

  Best-selling cable tower, rated 4.8 from 382 reviews, from $419.99 CAD.

• Manticore Racks

  Stable, modular and customizable 3x3-inch rack with 1-inch holes.

• NÜOBELL Dumbbells

  Adjustable dumbbells up to 100 lbs, described as 20 dumbbells in 1.

• Adjustable Kettlebells

  Replace an entire kettlebell set with the 41 in 1 solution.

• Selfie Sentinel - Magnetic Rack Phone Holder

  New arrival accessory, $24.99 CAD.

• Human Trainer - Ceiling Mounts

  New arrival accessory, $24.99 CAD.

• Kettlebell Wrap

  New arrival accessory, $34.99 CAD.

• Rotational Pulley

  New arrival component, $99.99 CAD.

1. 1Online Gym Equipment Store | Home Gym & Fitness Equipment – Bells of Steelbellsofsteel.com
2. 2About the Founder - Bells of Steelbellsofsteel.com
3. 3About Us - Bells of Steelbellsofsteel.com
4. 4Gym Equipment for Sale | Buy Gym Equipment Online – Bells of Steelbellsofsteel.com