BELLAVITA
A luxury shopping and dining center in Taipei's Xinyi Special District.
Last updated August 31, 2026
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Overview
BELLAVITA Shopping Center, also known as Bellavita or 寶麗廣塲, is a luxury retail and dining complex in Taipei's Xinyi Special District, Taiwan. It opened on September 21, 2009, adding a high-end, hospitality-oriented destination to one of the city's most prominent commercial and tourist areas. The center is positioned around an upscale interpretation of urban shopping: rather than functioning only as a conventional department store, it combines designer-oriented retail, premium restaurants, architectural spectacle, landscaped public areas and a carefully managed lifestyle environment. The Bellavita name is derived from the Italian expression for “beautiful life,” reflecting the property's emphasis on refinement, leisure and experiential consumption. Its nine-storey building was designed with a European architectural influence and incorporates natural light, water, plants and open visual spaces. Reported design features include a fountain with changing lighting, palm trees sourced from the Middle East and a colorful atrium garden. These elements give the center a destination character and support its positioning as a luxury mall rather than a purely transactional retail facility. Bellavita's offer extends across fashion, food and lifestyle experiences. The basement level includes a Gourmet Food Hall with an oyster bar, while upper floors have hosted premium restaurants, including Ton 28 and a Taipei location of L'Atelier de Joël Robuchon. The property therefore serves both local affluent consumers and visitors seeking luxury shopping and dining in the Xinyi district. Its architecture, restaurant mix and location have contributed to its reputation as one of Asia's notable luxury shopping centers. The center was completed after a five-year development period and opened in 2009. The business operation behind the property has been identified as Chun Yee Co., Ltd., described in reference material as being jointly operated by the wife of Quanta Computer vice chairman and president C.C. Leung, C.C. Leung, and their three daughters. Public reference material does not establish a separate formal brand owner, parent group or current executive roster, so those fields remain unspecified here. Bellavita remains a Taiwan-focused physical retail destination whose identity is built on premium presentation, upscale dining and an architectural sense of occasion.
History
Bellavita was developed as a high-end shopping center in Taipei's Xinyi Special District, an area associated with major commercial, cultural and tourist attractions. Development reportedly took approximately five years, and the building was completed for its September 21, 2009 opening. The center's launch established it as a luxury-oriented addition to Taipei's retail landscape rather than as a mass-market shopping facility. The property's operating entity has been described in reference material as Chun Yee Co., Ltd. The same material links the business operation to C.C. Leung, vice chairman and president of Quanta Computer and vice chairman and general manager of Quanta Group, together with his wife and their three daughters. The available reference does not provide a formal corporate ownership structure, a distinct founding executive list or a confirmed current management roster. Accordingly, Bellavita is best documented as a named shopping-center brand and property operation rather than as a separately listed consumer company. The Bellavita name comes from Italian and conveys the idea of a beautiful life. That concept is reflected in the center's design and tenant strategy. The nine-storey structure was jointly designed by P&T Group and Chu-Yuan Lee, using a European architectural vocabulary combined with natural materials and open, landscaped spaces. Key features include sunlight-oriented interiors, water elements, planted areas, a fountain with changing lights, Middle Eastern palm trees and a colorful central garden. The design makes the building itself part of the customer experience and gives the mall a resort-like quality. Bellavita's facilities were planned to support premium shopping and dining across multiple levels. A Gourmet Food Hall and oyster bar occupy the B2 level. The higher floors have included restaurants associated with upscale Japanese and French dining, notably Ton 28 on level 6 and L'Atelier de Joël Robuchon on level 5. These food and beverage components broaden the center's role beyond fashion retail and help position it as a destination for social occasions, special-occasion dining and luxury tourism. Since opening, Bellavita has been described among Asia's leading luxury malls. Its market identity rests on the combination of Xinyi location, high-end tenant and restaurant selection, architectural spectacle and an emphasis on refined daily living. The available reference material does not document a detailed sequence of later ownership changes, major expansions, rebrandings or corporate restructurings. The brand is therefore most reliably characterized by its original 2009 opening, its luxury positioning and its integrated retail, food and architectural experience.
- 2009
Bellavita opens in Taipei
[1]Bellavita Shopping Center opened on September 21, 2009, in Taipei's Xinyi Special District as a luxury-oriented retail and dining destination.
- 2009
European-inspired luxury mall design introduced
[1]The completed nine-storey complex presented a design combining European architectural influences with sunlight, water, plants, a lit fountain and a landscaped atrium.
Products and positioning
A luxury shopping and dining center that combines premium retail with architectural design, hospitality and destination-oriented lifestyle experiences.
Fashion and lifestyle retail · 2009
Luxury retail
Bellavita's core offer is premium shopping across fashion, accessories and lifestyle categories. The center is designed for an affluent customer base and emphasizes presentation, environment and service alongside merchandise. Available reference material identifies the mall's luxury positioning but does not provide a complete tenant directory or a definitive list of current brands.
Food retail and dining · 2009
Gourmet Food Hall
Located on basement level B2, the Gourmet Food Hall extends Bellavita's offer into specialty food and casual premium dining. Reference material specifically notes an oyster bar, making the facility part of the center's broader luxury food and hospitality proposition.
Fine dining · 2009
Premium restaurants
Bellavita has hosted high-end restaurants on its upper floors, including Ton 28 and the Taipei branch of L'Atelier de Joël Robuchon. These venues reinforce the center's destination positioning and provide an experience-led complement to its retail offer. Tenant status can change over time, so the listed restaurants should not be treated as a current directory without verification.
Leisure and visitor experience · 2009
Architectural and landscaped public spaces
The building's atrium, fountain, planted areas, palm trees and natural-light strategy function as a major part of the Bellavita experience. These spaces distinguish the property from a standard enclosed mall and support its image as an upscale lifestyle and visitor destination.
Sources2 sources
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