BELIFT LAB
BELIFT LAB is a startup label that describes itself as building on a healthy relationship with its artists to provide fans with the best possible experience and contribute to innovation in the music industry.
Last updated September 11, 2026
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Overview
BELIFT LAB (BELIFT LAB Inc.) is based at 42, Hangang-daero, Yongsan-gu, Seoul, Republic of Korea. Its official site presents the label alongside the names ENHYPEN, ILLIT and EVAN, and states that its mission is to provide fans with the best possible experience and contribute to innovation in the music industry, building on a healthy relationship with its artists. The label describes itself as a startup label made up of experts in the entertainment industry as well as top talent in media, branding, education, IT and more, with eyes set on innovation for the sustainable future of K-POP.
History
BELIFT LAB's official website identifies the company as BELIFT LAB Inc. and gives its address as 42, Hangang-daero, Yongsan-gu, Seoul, Republic of Korea. The site's about page states that BELIFT LAB considers it its mission to provide fans with the best possible experience and contribute to innovation in the music industry, building on the foundation of a healthy relationship with its artists. It further states that BELIFT LAB is a startup label made up of not only experts in the entertainment industry but also top talent in media, branding, education, IT and more, with eyes set on innovation for the sustainable future of K-POP.
Products and positioning
A startup label aiming to provide fans with the best possible experience, contribute to innovation in the music industry, and become a new paradigm for K-POP.
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