Before the Butcher
Before the Butcher is a plant-based meat brand offering plant-based proteins for retail, foodservice, and private label customers.
Last updated September 15, 2026
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Overview
Before the Butcher is a plant-based meat brand that describes itself as creating delicious, sustainable, and accessible plant-based proteins. The brand states it began with its Founder's idea that food can be nourishing, healthy, and delicious without a negative impact on the environment. It offers a complete variety of plant-based proteins for both restaurants and private label customers, and specializes in innovative plant-based solutions tailored to customers' brands, including custom flavors, exclusive designs, and private label opportunities. Its products include patties, grounds, chunks, shreds, and slices, crafted to replace traditional meats, and it states it has been creating 100% plant-based alternatives since 2017.
History
Before the Butcher states that it began with its Founder's idea that food can be nourishing, healthy, delicious, and enjoyable without a negative impact on the environment. The brand says it has been creating 100% plant-based alternatives that taste and feel like chicken, beef, and pork since 2017. It describes itself as leading the plant-based revolution and committed to innovation, flavor, and sustainability.
Products and positioning
Plant-based meat brand focused on innovation, flavor, and sustainability, serving retail, foodservice, and private label customers.
Plant-Based Pepperoni
Award-winning plant-based pepperoni.
Mainstream Plant-Based Burger
A plant-based burger offering.
Plant-Based Chorizo
A plant-based chorizo offering.
Plant-based patties, grounds, chunks, shreds, and slices
Plant-based proteins crafted to replace traditional meats.
Sources2 sources
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