Becle SAB de
Becle is a globally renowned spirits leader and the world's largest tequila producer, with a multi-category portfolio distributed to over 85 countries.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Becle is a globally renowned leader in the spirits industry and the world's largest tequila producer. The Company was born over 250 years ago from Don José María Guadalupe de Cuervo y Montaño's vision, and that legacy has been nurtured by over 11 generations. It produces, markets, and distributes a multi-category portfolio of over 30 purpose-led spirits, ready-to-drink cocktails, and non-alcoholic beverage brands to over 85 countries. Its portfolio spans tequila, whiskey, vodka, rum, gin, mezcal, ready-to-drink, and non-alcoholic categories.
History
Becle's history traces to 1758, when José Antonio de Cuervo y Valdés was given a writ of land ownership by King Ferdinand VI to plant agave on his lands for producing tequila. In 1795, King Charles IV of Spain issued a royal decree (Cédula Real) to Jose María Guadalupe de Cuervo y Montaño to produce and sell "Vino de Mezcal," now known as tequila, considered the first license to produce and distribute tequila. In 1812, La Rojeña, the oldest active distillery in Latin America, was founded. In 1852, Jose Cuervo barrels made it to California from San Blas. In 1880, Jose Cuervo was the first tequila brand to bottle tequila individually, and received the first-place medal at the second Exposición de Las Clases Productoras in Guadalajara. In 1945, Margarita cocktails are invented. In 1974, Becle defended tequila's appellation of origin. In 1989, the portfolio was positioned in 42 countries. In 2004, presence in over 85 countries, and it became the first company in the industry to obtain the Socially Responsible Company (ESR) distinction, granted by Cemefi. In 2005, Maestro Dobel was established. In 2007, Proximo Spirits was established and Three Olives was acquired. In 2010, 250 years of history, and Hangar 1 and Stranahan's were acquired. In 2011, Tincup was launched and Boodles Gin was acquired.
Products and positioning
A globally renowned leader in the spirits industry and the world's largest tequila producer, with a diverse portfolio spanning all price segments and categories.
Tequila
Jose Cuervo Especial
Tequila
Jose Cuervo Tradicional
Tequila
Gran Coramino
Tequila
Jose Cuervo Reserva de la Familia
Tequila
1800
Tequila
Maestro Dobel
Tequila
Gran Centenario
Mezcal
400 Conejos
Whiskey
Bushmills
Whiskey
Stranahan's
Whiskey
Proper No. Twelve
Whiskey
The Sexton
Whiskey
Pendleton
Whiskey
Tincup
Rum
Kraken
Vodka
Hangar 1
Vodka
Three Olives
Gin
Boodles
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/becle-sab-de · Editorial policy · How profiles are compiled