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Becker Joest Volk Verlag

German guidebook publisher founded in 2003, specialising in cookbooks, popular medicine, health, nutrition and garden design.

Last updated September 28, 2026

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Overview

Becker Joest Volk Verlag (BJVV) is a German publisher of practical guidebooks (Ratgeber) based in Hilden in the Rhineland. It was founded in 2003 by the garden photographer Jürgen Becker together with Ralf Joest and Hans-Eckehard Volk, the two owners of the advertising agency Makro Chroma. The house publishes for the German-speaking market — Germany, Austria and Switzerland (DACH) — and also operates internationally through foreign-language publications and licensing deals. Thematically BJVV has concentrated on guidebooks in the fields of cookery, popular medicine, health, nutrition and garden design. Beyond those core areas it also publishes titles on do-it-yourself, yoga, fitness, travel, baking, football and lifestyle, as well as wall calendars. A significant part of its new output consists of programme-accompanying guidebooks produced in cooperation with several public-service television broadcasters, which gives the list a strong media tie-in character. The company releases roughly 15 to 20 new titles each year, all of them printed exclusively in Germany. It is a member of the Börsenverein des Deutschen Buchhandels (the German Publishers and Booksellers Association) and of the artfolio sales cooperation, and it exhibits annually at the Frankfurt Book Fair. Among the authors published by BJVV are well-known television doctors, nutrition experts, chefs and garden designers, including Franziska Rubin, Anne Fleck, Carsten Lekutat, Dietrich Grönemeyer, Ingo Froböse, Heinz-Wilhelm Esser, Martina Meuth and Bernd Neuner-Duttenhofer, Niko Rittenau, Björn Freitag, Christian Henze, Véronique Witzigmann, Frank Buchholz, Lutz Geißler, Yvonne Willicks, Eva Brenner, Tamina Kallert, Susanne Vössing, Bettina Matthaei, Sven Pistor, Hanno Steckel and Thomas Kurscheid. In garden design and gardening advice the house works with text authors such as Peter Janke, Markus Phlippen, Volker Michael, Lars Weigelt, Manuel Sauer and Ulrich Timm, and with photographers including Marianne Majerus, Ferdinand Graf von Luckner and Jürgen Becker. In January 2020 Jürgen Becker and H.-E. Volk left the company as shareholders and managing directors as part of a succession process, while Andreas Grewe, Johanna Hänichen and Justyna Schwertner joined as new shareholders. The managing directors are Ralf Joest, Andreas Grewe and Johanna Hänichen. The publisher has received repeated awards, including gold medals from the Gastronomische Akademie Deutschlands e. V. in categories such as healthy cuisine, vegetarian/vegan and TV chefs.

History

Becker Joest Volk Verlag was founded in 2003 in Hilden in the Rhineland by the garden photographer Jürgen Becker together with Ralf Joest and Hans-Eckehard Volk, the two owners of the advertising agency Makro Chroma. From the outset the house positioned itself as a publisher of practical guidebooks for the German-speaking market, distributing its titles across Germany, Austria and Switzerland (DACH) and also working internationally through foreign-language publications and licences. Over the years the list developed a clear thematic profile: cookbooks, popular medicine, health, nutrition and garden design formed the core, supplemented by titles on do-it-yourself, yoga, fitness, travel, baking, football and lifestyle, as well as wall calendars. A distinctive feature of the programme became the programme-accompanying guidebooks produced in cooperation with several public-service television broadcasters, which linked the books to well-known TV formats and personalities. The publisher typically releases about 15 to 20 new titles a year, all printed exclusively in Germany. It is a member of the Börsenverein des Deutschen Buchhandels and of the artfolio sales cooperation, and it appears annually at the Frankfurt Book Fair. A significant turning point came in January 2020, when Jürgen Becker and H.-E. Volk left the company as shareholders and managing directors as part of a succession process. At the same time Andreas Grewe, Johanna Hänichen and Justyna Schwertner joined as new shareholders. The management team since then has consisted of Ralf Joest, Andreas Grewe and Johanna Hänichen. The house has earned recognition for its publishing programme, including gold medals from the Gastronomische Akademie Deutschlands e. V. — for example in 2014 for "Kochen ist die beste Medizin" by Su Vössing in the healthy cuisine category; in 2016 for "Die Gesundküche" by Anne Fleck; in 2017 in the vegetarian/vegan category for "Last Minute Vegetarisch" by Anne-Katrin Weber, in healthy cuisine for "Die 50 gesündesten 10-Minuten-Rezepte" by Anne Fleck, and in the TV chefs category for "Suppen, Eintöpfe, Schmorgerichte" by Su Vössing; and in 2018 in the table culture category for "Kochen mit Martina und Moritz – Das Beste aus 30 Jahren" by Martina Meuth and Bernd Neuner-Duttenhofer. The publisher's author roster has included numerous television doctors, nutrition specialists, chefs and garden experts, and its cookbooks by Attila Hildmann have not appeared on the publisher's website since June 2020 and he is no longer listed among its authors.

  • 2020

    In January, Jürgen Becker and H.-E. Volk leave as shareholders and managing directors; Andreas Grewe, Johanna Hänichen and Justyna Schwertner join as new shareholders.

  • 2020

    From June, cookbooks by Attila Hildmann no longer appear on the publisher's website and he is removed from the author list.

  • 2018

    Gold medal in the table culture category for "Kochen mit Martina und Moritz – Das Beste aus 30 Jahren" by Martina Meuth and Bernd Neuner-Duttenhofer.

  • 2017

    Three gold medals: vegetarian/vegan for "Last Minute Vegetarisch" by Anne-Katrin Weber; healthy cuisine for "Die 50 gesündesten 10-Minuten-Rezepte" by Anne Fleck; TV chefs for "Suppen, Eintöpfe, Schmorgerichte" by Su Vössing.

  • 2016

    Gold medal in the healthy cuisine category for "Die Gesundküche" by Anne Fleck.

  • 2014

    Gold medal from the Gastronomische Akademie Deutschlands e. V. in the healthy cuisine category for "Kochen ist die beste Medizin" by Su Vössing.

  • 2003

    Becker Joest Volk Verlag is founded in Hilden by Jürgen Becker, Ralf Joest and Hans-Eckehard Volk.

Products and positioning

A specialised German guidebook publisher focused on cookery, health, nutrition and garden design, with strong television tie-ins and an annual output of roughly 15–20 new titles.

  • Kochen ist die beste Medizin

  • Die Gesundküche

  • Last Minute Vegetarisch

  • Die 50 gesündesten 10-Minuten-Rezepte

  • Suppen, Eintöpfe, Schmorgerichte

  • Kochen mit Martina und Moritz – Das Beste aus 30 Jahren

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