Bebida Beverage Company

Bebida Beverage Company is a United States beverage manufacturer associated primarily with Koma Unwind, a carbonated berry-flavored drink marketed around relaxation and nighttime use. The company’s product concept occupies a specialized area between conventional soft drinks, functional beverages, and supplement-positioned products. Koma Unwind was formulated with ingredients including melatonin, valerian root, rose hips, and, in some variants, additional botanicals, amino acids, vitamins, and other functional ingredients. The company’s best-known product has been sold in several formats and formulations. The reported Koma Unwind range included Regular and Sugar Free varieties in 12-ounce cans, a Zero formulation, and concentrated Shots. The Regular and Sugar Free products were described as containing valerian root, rose hips, and melatonin. Koma Unwind Zero was associated with a broader ingredient combination that included valerian root, milk thistle, rose hips, vitamin B12, chamomile, L-theanine, and passion flower. The company also made or marketed other beverages, including Potencia Energy drinks and shots, Relax 5 shots, and Piranha Water. Bebida built visibility through event and sports marketing rather than through a broad, globally recognized consumer-goods footprint. Koma Unwind sponsorships covered several enthusiast sports, including NASCAR, hydroplane racing, and competitive fishing. Its racing activities included sponsorship of drivers and teams in selected NASCAR events, support for the Shameless Racing hydroplane team during the 2013 American Canadian Hydroplane Association season, and sponsorship of professional angler David Cooke for several events in 2013. In 2014, the company was associated with the Koma Unwind Modified Madness Series. Koma Unwind also attracted regulatory scrutiny because of the relationship between its formulation, labeling, and marketing. In March 2015, the United States Food and Drug Administration issued a warning letter concerning the product’s labeling and the presence of melatonin. The FDA’s position, as reported in the cited material, was that melatonin could be used in dietary supplements but was not approved as a food additive, making its use in a beverage legally problematic. The agency also considered the product to be presented as a supplement while being sold and promoted as a beverage. By August 13, 2015, sales of Koma Unwind had reportedly been halted pending corrective action on labeling and related compliance issues. A June 2013 Bloomberg Businessweek report identified Koma Unwind as one of the six largest sellers in the relaxation-beverage category at that time. Publicly available reference material provides limited information about Bebida’s ownership, corporate structure, leadership, headquarters, financial performance, and current operating status. Its historical identity is therefore most clearly defined by its functional-beverage portfolio, Koma Unwind’s relaxation positioning, sports sponsorship activity, and the regulatory dispute over melatonin and product classification.

Bebida Beverage Company is documented as a United States manufacturer of functional beverages, with its public profile centered on Koma Unwind. The product was a carbonated, berry-flavored relaxation drink designed around ingredients associated with sleep, calm, or general relaxation. Reported formulations included melatonin, valerian root, and rose hips, with other variants adding ingredients such as milk thistle, vitamin B12, chamomile, L-theanine, and passion flower. Koma Unwind was offered in multiple forms. The reported range included Regular, Sugar Free, Zero, and Shots. The Regular and Sugar Free versions were sold in 12-ounce cans, while the Shots format provided a concentrated alternative. The company’s broader portfolio included Potencia Energy drinks and shots, Relax 5 shots, and Piranha Water. This combination gave Bebida a presence across relaxation beverages, energy products, functional shots, and bottled water, although Koma Unwind remained the brand most closely associated with the company. The company pursued grassroots and sports-based marketing. Koma Unwind appeared in sponsorship activities connected to NASCAR, hydroplane racing, and competitive fishing. In October 2009, it sponsored NASCAR driver Steve Park in a Camping World Truck race at Talladega, Alabama. In 2011, it sponsored the Frank Stoddard-owned team for the Pure Michigan 400 at Michigan International Speedway, with Ken Schrader driving; Jennifer Jo Cobb was also associated with Koma Unwind sponsorship activity. On February 19, 2013, Koma Unwind sponsored former two-time NASCAR Sprint Cup Series champion Terry Labonte at the Daytona 500. The company was also linked to the Koma Unwind Modified Madness Series, which began in 2014. Outside stock-car racing, Koma Unwind served as primary sponsor of Shameless Racing during the 2013 American Canadian Hydroplane Association season. It also sponsored competitive fisherman David Cooke for five events in 2013. These activities indicate an effort to connect the product with participant sports and specialized enthusiast audiences rather than relying solely on mass-market beverage advertising. The product gained category visibility by 2013. Bloomberg Businessweek reported in June of that year that Koma Unwind was one of the six biggest sellers in the relaxation-beverage industry. The product’s formulation and regulatory status subsequently became central to the company’s public history. In March 2015, the FDA issued a warning letter concerning Koma Unwind’s labeling and the inclusion of melatonin. The agency’s reported position was that melatonin was permissible in supplements but not approved as a food additive, and that the product’s supplement-like presentation conflicted with its sale and marketing as a beverage. By August 13, 2015, sales were reported to have been halted while the company worked to correct the labeling and related compliance issues. Available reference material does not establish Bebida’s founder, headquarters, ownership, current leadership, financial results, or present operating status. The documented historical record therefore centers on its functional-drink portfolio, the expansion of Koma Unwind’s sports sponsorships, the product’s position in the relaxation-beverage category, and the FDA action affecting its commercialization.

1. 2015FDA warning and reported sales halt

   The FDA raised concerns about Koma Unwind’s labeling and melatonin content, and sales were reportedly halted by August while corrective steps were pursued.

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2. 2014Modified Madness Series begins

   The Koma Unwind Modified Madness Series began as part of the company’s motorsports sponsorship activity.

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3. 2013Koma Unwind receives category recognition

   Bloomberg Businessweek reported Koma Unwind as one of the six biggest sellers in the relaxation-beverage industry.

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4. 2013Terry Labonte Daytona 500 sponsorship

   Koma Unwind sponsored Terry Labonte at the Daytona 500, marking the first reported occasion on which the product backed Labonte.

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5. 2011NASCAR team sponsorship expands

   Koma Unwind sponsored the Frank Stoddard-owned team for the Pure Michigan 400 at Michigan International Speedway, with Ken Schrader driving.

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6. 2009Koma Unwind sponsors Steve Park

   Koma Unwind sponsored NASCAR driver Steve Park in a Camping World Truck race at Talladega, Alabama.

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A niche functional-beverage company focused on relaxation-oriented drinks and shots, complemented by energy products and water. Koma Unwind was positioned as a berry-flavored carbonated beverage associated with relaxation and nighttime use, while the portfolio also included energy-oriented products.

• Koma UnwindRelaxation functional beverage

  Koma Unwind is a carbonated, berry-flavored relaxation drink and Bebida’s principal documented product. Reported varieties included Regular, Sugar Free, Zero, and Shots. The Regular and Sugar Free cans were described as containing valerian root, rose hips, and melatonin. The Zero formulation was associated with valerian root, milk thistle, rose hips, vitamin B12, chamomile, L-theanine, and passion flower. Its supplement-like positioning and melatonin content later became the subject of FDA labeling and food-additive concerns.

• Potencia EnergyEnergy beverage

  Potencia Energy was part of Bebida’s reported portfolio of energy products. It was available in drink and shot formats, extending the company beyond relaxation beverages into the energy segment. Public reference material does not provide detailed formulation, distribution, or current availability information.

• Relax 5Functional beverage shot

  Relax 5 was reported as a shot product in Bebida’s relaxation-oriented range. Available material identifies the product but does not establish its complete ingredients, launch date, packaging, or current market status.

• Piranha WaterBottled water

  Piranha Water was listed among Bebida Beverage Company’s products. The available reference does not specify whether it was plain, enhanced, or flavored water, nor does it document its launch date or current availability.

• 2014Koma Unwind Modified Madness Series

  United States

  The company was associated with the launch of the Koma Unwind Modified Madness Series, extending its motorsports presence into a named racing series.

  Outcome. The available material confirms the series began but does not describe its later development or commercial impact.

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• 2013Terry Labonte Daytona 500 sponsorship

  United States

  Koma Unwind sponsored former two-time NASCAR Sprint Cup Series champion Terry Labonte at the Daytona 500.

  Outcome. The sponsorship was reported as Koma Unwind’s first backing of Labonte; no further outcome is documented.

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• 2013Shameless Racing hydroplane sponsorship

  United States · Canada

  Koma Unwind was the primary sponsor of Shameless Racing during the American Canadian Hydroplane Association season.

  Outcome. The sponsorship connected the product with hydroplane racing; no measured campaign result is provided.

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• 2013David Cooke pro angler sponsorship

  United States

  Koma Unwind sponsored competitive fisherman David Cooke for five events.

  Outcome. No commercial or competitive outcome is reported.

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• 2011Pure Michigan 400 team sponsorship

  United States

  Koma Unwind sponsored the Frank Stoddard-owned NASCAR team for the Pure Michigan 400 at Michigan International Speedway, with Ken Schrader driving.

  Outcome. No commercial or sporting outcome is specified in the available reference.

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• 2009Steve Park NASCAR sponsorship

  United States

  Koma Unwind sponsored NASCAR driver Steve Park in a Camping World Truck race at Talladega, Alabama.

  Outcome. The event is documented as a product sponsorship; no measurable commercial outcome is reported.

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• 2015Suspend Koma Unwind sales during FDA compliance responseOther

  The FDA objected to aspects of Koma Unwind’s labeling and to the inclusion of melatonin in a product marketed as a beverage rather than solely as a dietary supplement.

  What changed. Reportedly halt sales of Koma Unwind while correcting labeling and addressing the agency’s regulatory concerns.

  Aftermath. The available reference does not establish the final regulatory outcome, whether sales resumed, or the product’s subsequent market status.

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• 2015FDA action over Koma Unwind labeling and melatoninControversy

  The FDA issued a warning letter concerning Koma Unwind’s labeling and the use of melatonin in a beverage. The agency questioned the product’s treatment as a supplement while it was marketed and sold as a drink, and reported sales were halted while corrective action was pursued.

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• 2013Koma Unwind reported among leading relaxation beverages

  Bloomberg Businessweek reported that Koma Unwind was one of the six biggest sellers in the relaxation-beverage industry.

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1. Bebida Beverage Company