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Bebe Stores

Retailer / private label

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American women's fashion retailer known for sexy styles, now defunct.

Last updated August 20, 2026

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Overview

Bebe Stores was an American women's clothing retailer founded by Manny Mashouf in 1976, headquartered in Brisbane, California. Known for sexy and form-fitting designs targeting young women. Filed for bankruptcy in 2017, closed all physical stores, and transitioned to online retail before ceasing operations.

Products and positioning

mid-range fashion for young women

Product categories. women's clothing · accessories

Recent events

  • 2017

    Bebe Stores files for bankruptcy

    Bankruptcy

    Bebe Stores filed for Chapter 11 bankruptcy and announced it would close all physical stores.

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