Beautylabo

Beautylabo is a Japanese consumer hair-care brand associated with hoyu Co., Ltd. Its official website presents the brand around at-home hair colouring and care for coloured hair, with messaging that emphasizes convenient self-use and consideration for hair condition. The brand's colour range includes cream-like milk-type colour products, which the site describes as easy to spread by hand, and whip-type hair colour products, promoted for even application. The displayed range includes hair-colour shades and colours intended to restore hair to a darker shade. Beautylabo also offers a beauty-serum line of repair milk and repair oil products, presented as care for damage associated with colouring and colour washout. The site notes lanolin as a hair-protecting ingredient in the oil and theanine as a hair-protecting ingredient in the milk. Beautylabo's official Japanese site directs consumers to external online purchasing destinations. Its messaging and product presentation indicate a focus on self-service colouring and home hair care in Japan. The available evidence does not establish the brand's founding date, headquarters, founder, or wider international distribution.

Beautylabo is presented on its official website as a hair-colour and hair-care brand associated with hoyu Co., Ltd. The available evidence does not identify a founding date, the brand's original launch, or its founder, so these details cannot be established here. The brand's current official-site presentation centres on do-it-yourself hair colouring. It offers milk-type colour products described as easy to spread by hand, alongside whip-type hair colour promoted for even application. The listed assortment includes hair-colour shades and products for restoring hair to a darker colour. The site also presents a beauty-serum line, with repair milk and repair oil for hair affected by colouring and colour washout. It identifies lanolin as a hair-protecting ingredient in the oil and theanine as a hair-protecting ingredient in the milk. The site's dated notices document several developments. On 1 March 2021, it announced actor and fashion model Mayu Hotta as its new image character. On 22 March 2022, the brand introduced a hair-colour simulation feature. On 1 September 2022, the after-colour beauty serum previously attached to hair-colour products became available as a separately purchasable 16-sheet set. The official homepage also displays a notice dated 21 August 2026 about a new self-colour product, but that date is in the future relative to this dossier and is not treated here as a completed historical launch. The official website directs consumers to external online retailers for purchases and includes safety instructions for hair-colour products. It advises users to read and follow the directions, warns people who have previously experienced a reaction to hair colour not to use the product or perform a patch test, and says users should perform a skin allergy test before each use. The evidence establishes a Japanese-language consumer-facing presence, but does not specify headquarters, international operating markets, or corporate listing status.

• Mayu Hotta named image character

• Hair-colour simulation introduced

• After-colour serum sold separately

At-home hair colouring and care, with accessible self-application formats and products aimed at caring for colour-damaged hair.

• Whip Hair Color

  Whip-type at-home hair colour promoted for even application; the official site lists hair-colour shades and darker-colour options.

• Color Serum

  A milk-type hair-colour product described as easy to spread by hand.

• Beauty-serum repair milk and repair oil

  Care products presented for coloured hair; the site identifies the oil's lanolin and the milk's theanine as hair-protecting ingredients.

1. 1【公式】ビューティラボ（Beautylabo）| セルフもいいかも | ホーユー株式会社beautylabo.jp