Beares
Beares is a South African furniture, appliance and audio-visual retailer established in 1930 and owned by the Lewis Group since 2014.
Last updated September 26, 2026
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Overview
Beares is a South African home-furnishings retailer that has served local families for generations. According to the company, it was established in 1930 and was acquired by the Lewis Group in 2014. It describes itself as a leading retailer of household furniture, appliances and audio-visual products, with a network of more than 150 stores across Southern Africa. The brand's core offer is complete home solutions: lounge suites, dining-room suites, bedroom suites and bed sets, alongside kitchen and home appliances such as fridges, washing machines and stoves, plus audio-visual products including televisions. Beares positions itself around quality, value and accessibility, saying its exclusive furniture is crafted from premium materials, finished to high standards and meticulously tested for durability. It also acts as a stockist of premium third-party brand bed sets, appliances and audio-visual products. Service is a central part of the Beares proposition. The retailer promotes friendly, personal service, dedicated customer care and a same-day delivery promise, stating that purchases can be delivered within 24 hours. It also highlights flexible payment terms and a 'Sleep Well Trial' for bedding customers. These features are aimed at making big-ticket home purchases easier for South African households. Beares operates in the mass-to-mid market for home furniture and appliances in South Africa and neighbouring Southern African markets. Its pricing spans promotional lounge, dining and bedroom suites in the tens of thousands of rand, as well as branded appliances such as side-by-side fridge-freezers. As part of the Lewis Group, Beares benefits from the scale and retail experience of a listed South African furniture group while retaining its own store identity and customer base.
History
Beares traces its origins to 1930, when the business was established in South Africa. Over the following decades it grew into a household name in South African furniture retailing, serving families across the country with furniture, appliances and related home products. The company states that it has been helping South African families feel at home for over 60 years, a figure that reflects its long post-war trading history even though its formal founding date is given as 1930. For much of its existence Beares operated as an independent furniture chain. Its stores became familiar destinations for lounge suites, dining sets, bedroom furniture and, increasingly, household appliances and consumer electronics. The brand built its reputation on offering a broad range of home furnishings with credit and payment options suited to South African shoppers. A major turning point came in 2014, when Beares was acquired by the Lewis Group, a South African furniture retail group listed on the Johannesburg Stock Exchange. The acquisition brought Beares into a larger retail stable alongside the Lewis and Best Home & Electric brands, giving it access to group-scale sourcing, credit and distribution capabilities while retaining its own store identity. Under Lewis Group ownership, Beares has continued to operate a large store network. The company says it has more than 150 stores in Southern Africa, spanning South Africa and neighbouring markets. Its product range has evolved to include not only furniture but also branded appliances and audio-visual products, reflecting the broader convergence of furniture and consumer-electronics retailing. In the 2020s Beares has emphasised service differentiators such as same-day delivery, flexible payment terms and a bedding trial programme, while promoting exclusive furniture lines alongside third-party brands. The retailer continues to position itself in the accessible-to-mid market, offering promotional pricing on complete room suites and branded appliances to South African households.
- 2014
Beares is acquired by the Lewis Group.
- 1930
Beares is established in South Africa.
Products and positioning
Quality, value and accessible home furnishings with personal service and same-day delivery.
Grey Duke 3-Piece Lounge Suite With 5 Electric Recliners
Three-piece five-motion lounge suite with five electric recliners, built-in USB charging and storage.
Elim 7-Piece Dining Room Suite
Sleek dining room suite with silver details.
Vision 5-Piece Bedroom Suite
Five-piece bedroom suite with opulent lighting, gold strip inlays and velvet-lined drawers.
Soho Corner Two-Motion Lounge Suite with Consoles
Corner lounge suite with recliners, built-in consoles, cupholders and storage.
Valentino 3-Piece Lounge Suite With 3 Recliners
Three-piece three-motion lounge suite with a mustard finish.
Olivia 9-Piece Dining Room Suite
Beige and brown dining room suite with matching buffet.
Russell Hobbs 436L Side-by-Side Fridge-Freezer
Side-by-side fridge-freezer with ample space and freshness features.
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