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Beardbrand

Beardbrand is a men's grooming brand offering beard, hair, skin, and fragrance products, describing itself as a fragrance house disguised as a beard care company.

Last updated September 15, 2026

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Overview

Beardbrand is a men's grooming brand whose official site presents a range of beard, hair, skin, and fragrance products, including beard oil, beard balm, beard wash, beard softener, deodorant, cologne, sea salt spray, styling paste, and utility bars. The brand states it was founded to help men be the person they want to be, beard or no beard, and its founder is identified as Eric Bandholz. Its product ethos emphasizes working with the body's natural chemistry, quality and function over fashion and fads, and product versatility. The brand also describes itself as a fragrance house disguised as a beard care company and offers scented collections such as Old Money, Tree Ranger, Fox Hunt, Short Game, and Black Sails.

History

Beardbrand's official Learn About page states that the brand was founded to help men be the person they want to be, beard or no beard, and identifies Eric Bandholz as founder. The founder's account describes starting to grow a beard at a time when beards weren't considered professional and discovering confidence through that grooming journey. The brand says it formulates all Beardbrand products with foundational beliefs: products should work with the body's natural chemistry, not alter it; quality and function over fashion and fads; and product versatility simplifies routines and creates better grooming habits. The page also states that after a decade of being the most trusted name in beard care, Beardbrand is gradually reintroducing products in all-new aluminum packaging.

Products and positioning

A fragrance house disguised as a beard care company; products formulated to work with the body's natural chemistry, emphasizing quality, function, and versatility.

  • Beard Oil

    Beard Oil / Hair Oil / Face Oil, priced $29-$42.

  • Utility Deodorant

    Natural Aluminum-Free Deodorant, priced $24-$27.

  • Men's Cologne

    Alcohol-free Eau de Parfum, priced $45-$50.

  • Utility Beard Wash

    Beard Wash / Shampoo / Body Wash, priced $36-$39.

  • Sea Salt Spray

    Hair and Beard Texturizing Spray, priced $19-$22.

  • Utility Beard Softener

    Beard and Hair Conditioner / Shave Lotion, priced $36-$39.

  • Beard Balm

    Beard Balm / Hair Balm / Tattoo Balm, priced $36-$39.

  • Utility Bar

    Bar Soap / Shampoo Bar / Face Wash, priced $42-$45.

  • Styling Paste

    Medium Hold Styling Paste for Hair / Beard, priced $36-$39.

  • Mustache Wax

    Listed in Old Money and Tree Ranger collections at $12.

Recent events

  • Beardbrand launches Stone Mason fragrance[5]

    Reported:

    Beardbrand announced the launch of its Stone Mason fragrance, describing it as its first new fragrance release since 2016.

Sources5 sources

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