BEANS Entertainment GmbH

BEANS Entertainment GmbH is a German production company based in Hamburg, best known as the operator of Rocket Beans TV, a streaming channel and media brand focused on gaming, pop culture, entertainment and community-driven programming. The company grew out of the team that created and presented the cult video-game television format Game One on the German music channel VIVA and later MTV Germany. When Game One ended, the core cast and crew decided to build an independent, internet-first channel rather than move to another traditional broadcaster, and Rocket Beans TV launched as a 24/7 online stream in 2015. The brand's identity is closely tied to its founders and on-screen personalities, including Daniel Budiman, Simon Krätschmer, Nils Bomhoff and Etienne Gardé, together with producer Arno Heinisch. Rocket Beans TV combines live shows, Let's Play formats, talk and magazine programmes, retro-gaming content, community events and coverage of major trade fairs such as Gamescom. Its programming is deliberately informal and fan-oriented, with a strong emphasis on interactivity through chat, social media and crowdfunding-style support from the audience. BEANS Entertainment GmbH operates as a private company. It has financed and expanded its output through a mix of advertising, sponsorship, merchandise, live events, YouTube and Twitch distribution, and direct community support. The Rocket Beans brand has become one of the best-known independent gaming and pop-culture media names in Germany, and the company has also produced content for partners and broadcasters while maintaining its own streaming platform and channels. This dossier treats BEANS Entertainment GmbH as the corporate brand behind Rocket Beans TV. The official website describes Rocket Beans TV as standing for entertainment power around gaming and pop culture, which captures the positioning of the company: an independent, personality-led German media house serving a dedicated gaming and pop-culture community.

BEANS Entertainment GmbH traces its origins to the German video-game television programme Game One, which was produced for VIVA and later MTV Germany. The show, presented by Daniel Budiman, Simon Krätschmer, Nils Bomhoff and Etienne Gardé, became a cult favourite among German gamers during the 2000s and early 2010s. As traditional music-television formats declined, the team and producer Arno Heinisch looked for a way to keep producing gaming and pop-culture content on their own terms. In 2015 the group founded BEANS Entertainment GmbH and launched Rocket Beans TV, an internet-first, 24/7 streaming channel. The launch was supported by a crowdfunding campaign that demonstrated the loyalty of the Game One audience and helped finance the initial infrastructure. From the beginning, Rocket Beans TV was designed as a community-driven channel: viewers could interact via live chat, influence programming and support the project directly. Over the following years the company expanded its output across multiple platforms, including YouTube, Twitch and its own website, and added formats ranging from daily live shows and Let's Play sessions to talk rounds, retro-gaming retrospectives, cooking and lifestyle content, and coverage of events such as Gamescom. Rocket Beans also produced content for third parties and partnered with brands and broadcasters, while keeping its independent identity. The company has weathered changes in the German streaming and advertising markets by diversifying revenue through merchandise, live events, sponsorship and community support. It remains a privately held company based in Hamburg and continues to operate Rocket Beans TV as its flagship brand, with a reputation as one of Germany's most recognisable independent gaming and pop-culture media houses.

• 2015

  BEANS Entertainment GmbH founded and Rocket Beans TV launched as an internet-first streaming channel.

• 2015

  Crowdfunding campaign supports the launch of Rocket Beans TV.

Independent, personality-led German gaming and pop-culture media brand with a strong community focus.

• Rocket Beans TV

  24/7 streaming channel focused on gaming and pop culture.

• Rocket Beans YouTube and Twitch channels

  Distribution platforms for live shows, Let's Play and magazine formats.

1. 1Rocket Beans TV official websiterocketbeans.tv
2. 2BEANS Entertainment GmbH on Wikidatawikidata.org