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Bean Stalk Snow Co.,Ltd.

Japanese company engaged in research, development, manufacturing and sales of infant formula, baby food and functional foods.

Last updated September 10, 2026

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Overview

Bean Stalk Snow Co.,Ltd. (雪印ビーンスターク株式会社) is a Japanese company established on August 7, 2002, with operations beginning October 1, 2002. Its business covers research, development, manufacturing and sales of infant powdered milk, baby food and other childcare-related products as well as functional foods. The company traces its infant-formula lineage to 1951, when the predecessor Snow Brand Milk Products' infant-care division launched its first powdered milk, 'Vitamilk'. It has conducted nationwide breast-milk surveys since 1960 and continues breast-milk research.

History

The infant-care business lineage began in 1951, when the predecessor Snow Brand Milk Products' infant-care division launched its first powdered milk, 'Vitamilk', made from 70% powdered milk, 30% carbohydrates and vitamins. In 1958 it launched fortified baby food. In 1960 it conducted Japan's first nationwide breast-milk survey, collecting breast milk from 619 mothers and analyzing 26 components. In 1966 it launched 'Neo Milk P7'. In 1970 it launched dry-type baby food. In 1982 it launched 'Neo Milk L', the world's first powdered milk formulated with breast-milk oligosaccharides, and in 1984 'Neo Milk La', the world's first powdered milk with taurine. In 1985 it launched baby snacks. In 1989 it conducted the second nationwide breast-milk survey, collecting 2,727 samples from 2,434 mothers nationwide and analyzing about 180 components. In 1990 it launched 'Neo Milk ai'; in 1993 retort-type baby food; in 1995 'Neo Milk L.ai'; and in 1999 'Neo Milk Sukoyaka'. In 2001 research expanded from breast milk to babies. In 2002 it launched the specified health food 'Mainichi Hone Care MBP' and established Bean Stalk Snow Co., Ltd. In 2003 it launched 'Bean Stalk Sukoyaka'; in 2005 'Bean Stalk Hakira'; in 2007 it entered the functional food market with the 'Life Navigate Foods' brand; in 2010 the 'Milk no Megumi' series; in 2011 'Bean Stalk Mam'; in 2013 'Bean Stalk Sukoyaka M1'; in 2015 it began the third nationwide breast-milk survey; in 2016 it changed its company name to Snow Brand Bean Stalk Co., Ltd.; in 2019 it renewed 'Bean Stalk Sukoyaka M1' with osteopontin; and in 2022 it renewed it with phosphatidylserine labeling.

Products and positioning

  • 1951

    ビタミルク

  • 1966

    ネオミルクP7

  • 1982

    ネオミルクL

  • 1984

    ネオミルクLa

  • 1990

    ネオミルクai

  • 1995

    ネオミルク L.ai

  • 1999

    ネオミルク すこやか

  • 2002

    毎日骨ケアMBP

  • 2003

    ビーンスターク すこやか

  • 2005

    ビーンスターク ハキラ

  • 2013

    ビーンスターク すこやか M1

Sources4 sources

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