Beaches Resorts
Family-oriented all-inclusive resort brand operating Caribbean properties.
Last updated August 22, 2026
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Overview
Beaches Resorts is a Caribbean all-inclusive resort brand serving families and couples. It was founded in 1997 by Jamaican businessperson Gordon “Butch” Stewart and operates within Sandals Resorts International, the privately held hospitality group associated with both the Beaches and Sandals resort brands. Whereas Sandals is primarily positioned around couples, Beaches is designed for family holidays, combining accommodation, meals, beverages, activities, entertainment, and selected resort amenities within an all-inclusive format. The brand’s resort portfolio has been concentrated in the Caribbean. As of 2025, its operating locations were Beaches Negril in Negril, Jamaica, and Beaches Turks & Caicos in Providenciales, Turks and Caicos Islands. These properties represent the brand’s principal expression: destination resorts marketed around beach access, family recreation, children’s programming, water-based activities, and bundled holiday pricing. The available reference material does not provide a detailed breakdown of room categories, restaurants, activities, or service tiers, so those offerings are not enumerated here beyond the brand’s general all-inclusive model. Beaches’ history is closely linked to the wider development of Sandals Resorts International under Gordon Stewart and, subsequently, his son Adam Stewart. Gordon Stewart founded and owned Beaches Resorts, while Adam Stewart became Executive Chairman of Sandals Resorts International. This family ownership and leadership structure places Beaches within a broader Caribbean resort platform rather than as an independent publicly traded company. No stock exchange listing or ticker is identified in the available material. The brand’s portfolio changed materially in 2025 when Beaches Ocho Rios, located in Ocho Rios, Jamaica, closed permanently on May 31. Sandals Resorts International announced the closure in April 2025 but did not provide a specific reason or details about future plans for the property. Following that closure, Beaches Resorts was described as operating two locations. A further Beaches resort is scheduled to be developed on the site of the former Buccament Bay Resort in Buccament Bay, Saint Vincent and the Grenadines; the available material does not give an opening year or confirmed operating details. Beaches Resorts therefore occupies a focused position in the Caribbean hospitality market: a family-centered counterpart to Sandals within the Sandals Resorts International portfolio. Its competitive proposition is based on destination travel, beach-resort settings, and the convenience of an all-inclusive package. The brand remains active, although its current resort footprint and future expansion plans are subject to change as properties close, are redeveloped, or are added.
History
Beaches Resorts was founded in 1997 by Jamaican businessperson Gordon “Butch” Stewart. The brand was created as a family-oriented counterpart within the broader Sandals Resorts International hospitality business. Sandals Resorts had developed a reputation for couples-focused Caribbean vacations, while Beaches extended the group’s all-inclusive model to families and other multigenerational travelers. From its inception, Beaches has operated as a resort brand rather than as a separate publicly traded company. Its offering is centered on all-inclusive stays in Caribbean beach destinations. The model generally brings accommodation, meals, beverages, and resort activities into a single vacation package, allowing the brand to market convenience and predictable holiday costs. The available reference material does not establish the precise launch sequence of individual properties or provide detailed historical information about the brand’s service concepts, marketing campaigns, or financial performance. Beaches’ development and ownership history is closely connected to Sandals Resorts International. Gordon Stewart founded and owned the brand, and the Beaches and Sandals portfolios became part of a wider group containing five resort brands across seven countries. After Gordon Stewart’s death in 2021, his son Adam Stewart served as Executive Chairman of Sandals Resorts International. This relationship continues to define Beaches’ corporate setting and strategic context. The brand’s known operating footprint has included several Jamaican and Caribbean properties. Beaches Negril operates in Negril, Jamaica, while Beaches Turks & Caicos operates in Providenciales in the Turks and Caicos Islands. Beaches Ocho Rios, another Jamaican property, closed permanently on May 31, 2025. Sandals Resorts International announced the closure in April 2025 without stating a specific reason or disclosing future plans for the site. The closure reduced the stated operating portfolio to two locations as of 2025. Expansion has also been associated with the former Buccament Bay Resort site in Buccament Bay, Saint Vincent and the Grenadines, where another Beaches resort is scheduled to be built. The available source does not provide a construction timetable, opening date, ownership structure for the site, or final operating plans. Beaches Resorts remains active as a family-focused all-inclusive Caribbean brand. Its identity is based on the combination of beach destinations, bundled hospitality services, and programming intended to accommodate adults and children. The brand’s current story is consequently one of focused portfolio management: maintaining established resorts in Jamaica and Turks and Caicos while planning a possible new property in Saint Vincent and the Grenadines.
- 2025
Beaches Ocho Rios closed permanently
[1]Beaches Ocho Rios in Jamaica permanently closed on May 31, 2025, leaving two stated operating Beaches locations.
- 2024
Group CEO transition
[1]Gebhard Rainer stepped down as chief executive officer of Sandals Resorts International, the group that owns Beaches Resorts.
- 2021
Founder Gordon Stewart died
[1]Gordon “Butch” Stewart, the founder and owner associated with Beaches Resorts, died in 2021.
- 1997
Beaches Resorts founded
[1]Gordon “Butch” Stewart founded Beaches Resorts as a family-oriented Caribbean all-inclusive resort brand.
Products and positioning
A family-friendly Caribbean all-inclusive resort brand, positioned around beach destinations, bundled vacation pricing, and activities and amenities for families as well as couples.
All-inclusive resort
Beaches Negril
A Beaches all-inclusive resort in Negril, Jamaica. It is one of the brand’s two operating locations identified for 2025 and represents the brand’s family-oriented Caribbean beach-resort format.
All-inclusive resort
Beaches Turks & Caicos
A Beaches all-inclusive resort in Providenciales, Turks and Caicos Islands. It is one of the brand’s operating properties and serves as a principal destination for the family-focused Beaches proposition.
All-inclusive resort
Beaches Ocho Rios
A former Beaches resort in Ocho Rios, Jamaica. Sandals Resorts International announced its permanent closure in April 2025, and the property closed on May 31, 2025.
Planned all-inclusive resort
Planned Beaches Buccament Bay resort
A planned Beaches resort at the site of the former Buccament Bay Resort in Buccament Bay, Saint Vincent and the Grenadines. No opening year or detailed development schedule is identified in the available reference material.
Brand decisions
2025
Permanent closure of Beaches Ocho RiosOtherBackground
Beaches Ocho Rios was an operating Beaches property in Ocho Rios, Jamaica. Sandals Resorts International announced in April 2025 that the resort would close permanently.
Action taken
The resort ceased operations permanently on May 31, 2025. The owner gave no specific reason and provided no details about future plans for the site in the cited reference.
Aftermath
The stated Beaches portfolio stood at two operating locations as of 2025: Beaches Negril and Beaches Turks & Caicos.
- Planned expansion to Buccament BayProduct launch
Background
Sandals Resorts International has identified the former Buccament Bay Resort site in Saint Vincent and the Grenadines for a future Beaches resort.
Action taken
The group scheduled development of a Beaches property at the former resort site.
Aftermath
The available source confirms the planned project but does not provide an opening year, construction status, or final operating details.
Recent events
- 2025
Beaches Ocho Rios announced for permanent closure[1]
Other
Sandals Resorts International announced that Beaches Ocho Rios in Jamaica would close permanently on May 31, 2025. The announcement did not identify a specific reason or provide details about future plans for the property.
- 2024
Gebhard Rainer stepped down as Sandals Resorts International CEO[1]
Leadership change
Gebhard Rainer stepped down as chief executive officer of Sandals Resorts International, the parent group of Beaches Resorts.
New Beaches resort planned for Buccament Bay site[1]
Product launch
A Beaches resort is scheduled to be built at the site of the former Buccament Bay Resort in Buccament Bay, Saint Vincent and the Grenadines. The available reference does not specify an opening date.
Sources4 sources
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