Beach Bum
An Israeli mobile-game developer and publisher focused on digital board, card, tile-matching, and casual multiplayer games.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Beach Bum is an Israeli digital-entertainment company whose brand is associated with mobile games built around familiar tabletop and casual-play formats. The company was founded in 2015 in Ra'anana by Gigi Levy-Weiss and Uri Shahak, who had previously been involved in the founding of Playtika, together with Shachar Schalka, Keren Marom, and Gil Levi. Its early identity centered on adapting traditional board and card games for smartphones, combining recognizable rules with online multiplayer, progression systems, live operations, and social competition. The company's principal business is the development and publication of mobile games rather than the manufacture of physical games or operation of a conventional retail brand. Its catalog includes digital versions of backgammon, spades, gin rummy, dominoes, rummy, and other casual formats, as well as family-oriented matching and tile games. These products are designed for repeat engagement and broad international distribution through mobile-app channels. Beach Bum's portfolio therefore sits at the intersection of casual games, social casino-adjacent mechanics, and digital board-game entertainment, although the available reference material identifies its products primarily as mobile games rather than real-money gambling services. Beach Bum expanded during the period when mobile entertainment experienced exceptional usage growth. In 2020, the company reported that its profits doubled, with the COVID-19 pandemic cited as a contributing factor to increased demand for digital entertainment. In 2021, it had more than two million monthly active users, indicating substantial reach for a specialist mobile-game publisher. The company also raised $14 million from Saban Ventures and North83 in 2021. The available material does not provide a detailed breakdown of the financing structure, valuation, or use of proceeds. Later in 2021, French video-game company Voodoo acquired Beach Bum. The transaction placed Beach Bum within a larger international mobile-game group while preserving its relevance as a specialized studio and portfolio of casual multiplayer titles. Publicly available information in the supplied references does not establish a separate current corporate structure, leadership roster, financial performance, or post-acquisition product strategy. Beach Bum's official website presents the brand as a game company, while its known catalog demonstrates a positioning based on accessible, socially competitive mobile adaptations of established tabletop and card-game genres.
History
Beach Bum Ltd. was established in 2015 in Ra'anana, Israel, as a developer and publisher of mobile games. Its founding group included Gigi Levy-Weiss and Uri Shahak, who had previously founded Playtika, as well as Shachar Schalka, Keren Marom, and Gil Levi. The company focused on converting familiar tabletop and card-game experiences into smartphone products, with an emphasis on online competition, social interaction, and repeat play. Rather than concentrating on a single franchise, Beach Bum developed a portfolio strategy. Its games covered traditional formats such as backgammon, spades, gin rummy, dominoes, and rummy, while also extending into family-friendly matching, tile, racing, and adventure concepts. This approach enabled the company to address several segments of the casual mobile market while using recognizable rules and themes to reduce barriers to entry for players. The company benefited from the wider expansion of mobile gaming and from the exceptional increase in digital-entertainment consumption during the COVID-19 period. Reference material states that Beach Bum's profits doubled in 2020, attributing the result in part to pandemic-related changes in consumer behavior. By 2021, the company reportedly had more than two million monthly active users. That audience scale was accompanied by external financing: Beach Bum raised $14 million from Saban Ventures and North83 during 2021. The supplied sources do not provide further detail about the investment round or the company's revenue, valuation, or geographic user breakdown. A major change in Beach Bum's corporate history came in 2021, when Voodoo, a French video-game company known for mobile publishing, acquired the Israeli studio. The acquisition connected Beach Bum's board- and card-game specialization with Voodoo's broader mobile-game platform and international distribution capabilities. The available material does not document whether the Beach Bum name, studio structure, or individual games were materially changed after the transaction. Beach Bum's known identity is consequently that of a specialist mobile-entertainment company rather than a mass-market consumer brand. Its catalog is based on recognizable casual and tabletop genres, delivered through online mobile experiences that support multiplayer and ongoing engagement. Public information supplied for this dossier does not establish a detailed present-day leadership team, independent listing status, revenue figures, or a complete post-acquisition operating profile.
- 2021
Reached more than two million monthly active users
[1]Beach Bum was reported to have over two million monthly active users.
- 2021
Raised $14 million
[1]The company raised $14 million from Saban Ventures and North83.
- 2021
Acquired by Voodoo
[1]Voodoo acquired Beach Bum, making it part of the French company's mobile-games business.
- 2020
Reported profit growth during the COVID-19 period
[1]Reference material states that Beach Bum's profits doubled in 2020, with pandemic-related demand for digital entertainment identified as a contributing factor.
- 2015
Company founded in Israel
[1]Beach Bum was founded in Ra'anana by Gigi Levy-Weiss, Uri Shahak, Shachar Schalka, Keren Marom, and Gil Levi.
Products and positioning
Accessible, socially competitive mobile entertainment built around familiar board, card, tile, and casual-game formats.
Mobile board game
Backgammon - Lord of the Board: Live
A competitive mobile adaptation of backgammon. The game translates the traditional board-game format into a live online experience centered on matches between players.
Mobile card game
Spades Royale
A digital version of the classic trick-taking card game spades. Its positioning is based on familiar rules combined with mobile multiplayer play.
Mobile card game
Gin Rummy Stars
A multiplayer mobile interpretation of gin rummy. It brings the established two-player card format to a persistent digital setting designed for accessible play and online competition.
Mobile board and tile game
Domino Go
An online multiplayer dominoes game that adapts a traditional tabletop pastime for mobile devices and networked play.
Mobile card game
Rummy Rush
A fast-paced online rummy title. The product extends Beach Bum's focus on recognizable card-game rules with a more rapid mobile-play presentation.
Family mobile game
OPA!
A family-oriented card-matching game. It broadens Beach Bum's portfolio beyond direct adaptations of traditional board and card games.
Mobile tile-matching game
Tilez
An online tile-matching game aimed at family and casual audiences. Its core format is built around matching tiles in a digital environment.
Mobile racing and adventure game
Wild Run: Adventures
A social racing and adventure title that shows the company's willingness to explore genres outside its best-known board- and card-game adaptations.
Brand decisions
2021
Accepted acquisition by VoodooM&ABackground
Beach Bum had developed a sizable mobile-game audience and had reportedly raised $14 million in the same year.
Action taken
French video-game company Voodoo acquired Beach Bum.
Aftermath
The acquisition brought Beach Bum into Voodoo's international mobile-games group. The supplied sources do not detail subsequent organizational or product changes.
Recent events
Voodoo announces acquisition of Beach Bum[3]
Reported:
Voodoo is acquiring Beach Bum, an Israel-based mobile game studio specializing in tabletop and card games. Beach Bum's 150 employees will join Voodoo.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/beach-bum · Editorial policy · How profiles are compiled