B.Duck
B.Duck is a Hong Kong character brand born in 2005, built around a happy, travel-loving duck and the "BE PLAYFUL" spirit.
Last updated September 15, 2026
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Overview
B.Duck was born in 2005 as a gift from Eddie to his children, hoping to create a happy little duck to accompany their growth; its appearance was established with his hairstyle, a pair of sharp eyes and a cute smile. Its creative inspiration comes from a real-life plastic duck drifting story, and this gave B.Duck an optimistic and travel-loving nature as well as the brand spirit of BE PLAYFUL. In the same year, B.Duck's first product, "Waterproof Radio", was launched, marking the beginning of its retail business, and in 2010 B.Duck began its character licensing business. B.Duck Semk Holdings International Limited (stock code: 02250. HK) was listed on the HKEX's Main Board in 2022.
History
B.Duck was born in 2005 as a gift from Eddie to his children, hoping to create a happy little duck to accompany their growth; he placed his hairstyle on B.Duck, with a pair of sharp eyes and a cute smile, which established the appearance of B.Duck. Its creative inspiration comes from a real-life plastic duck drifting story: in 1992, a cargo ship departing from China encountered strong winds and waves in the Pacific Ocean on its way to Washington, D.C., causing the container to capsize, and more than 29000 plastic ducklings embarked on a more than 20-year drifting journey around the world. This created B.Duck's optimistic and travel-loving nature, as well as the brand spirit of BE PLAYFUL. In the same year as its birth, B.Duck's first product, "Waterproof Radio", was launched, marking the beginning of its retail business. In 2010, B.Duck began its character licensing business. In 2022, with the strength of character design and license services, B.Duck became the "largest Chinese independent IP in the Chinese character intellectual property authorization market" based on revenue, and in the same year B.Duck Semk Holdings International Limited (stock code: 02250. HK) was listed on the HKEX's Main Board.
Products and positioning
Adheres to the "BE PLAYFUL" concept of bringing happiness to everyone; in 2022 became the "largest Chinese independent IP in the Chinese character intellectual property authorization market" based on revenue.
Waterproof Radio
Sources5 sources
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