Batook Chewing Gum Industries
Saudi chewing gum manufacturer founded in 1981.
Last updated September 2, 2026
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Overview
Batook Chewing Gum Industries is a chewing gum company founded in Dammam, Saudi Arabia, in 1981. It has grown into one of the largest chewing gum companies in the Middle East and is the #1 player in the Saudi market. The company holds certifications including IFS Food, ISO 22000:500, and HACCP. It has a portfolio of more than 10 sub-brands and 50+ gum products, and has expanded to GCC countries and some countries in Asia, Africa, and Europe.
History
Founded in Dammam, Saudi Arabia, in 1981, Batook Chewing Gum Industries has since grown into one of the largest chewing gum companies in the Middle East. The company has evolved into one of the most popular and renowned brands in Saudi Arabia and beyond. It holds certifications for food safety and quality, including IFS Food, ISO 22000:500, and HACCP. With a portfolio of more than 10 sub-brands and 50+ gum products, Batook has been dominating the scene in the Saudi chewing gum industry for many years. Now, it is the #1 player in the Saudi market. The company has expanded its business to all GCC countries and some countries in Asia, Africa, and Europe.
Products and positioning
Nova
Sugar-free chewing gum, most popular brand in Saudi Arabia, comes in stripes and tablets with flavors including mint, fruits, cinnamon, melon, green apples, and strawberry.
Klast
Sugar-free chewing gum stripes in four flavors: peppermint, spearmint, redberry, and mojito.
Big Kiss
Sugar-free chewing gum in 12-piece packet with peppermint and spearmint flavors.
Batook 5 Sticks
Multi-flavored chewing gum, each packet contains 5 stripes with flavors including strawberry, banana, cardamom, watermelon, pomegranate, lemon, orange, grapes, cherry, and Specialmint.
Miska
Made from natural mastic resin, comes in 8-piece and 2-piece packets.
Batook Mastic Gum
Each packet contains two regular pieces with sugar, strong mastic flavor.
Ponty
A small pack of four regular pieces with sugar, available in white or multi-color pieces.
Viva
A packet of 12 regular pieces with sugar, available in white or multi-color pieces.
Chewtex
A jar with 300 premium wrapped and multi-flavored pieces.
World Cars
A pack of 5 chewing gum stripes with funny car stickers.
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