Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a global creative company that helps brands stand out, guided by the belief that difference wins.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Bartle Bogle Hegarty, known as BBH, describes itself as a global creative company helping brands stand out in a world that blends in. Its founding belief is traced to a Levi's ad in 1982 featuring a single black sheep going its own way, and the idea that difference wins, builds brands, creates value and gets the world's attention. The agency offers advertising, design, brand transformation, digital, social, health and B2B work, with ideas brought to life by BBH Studios. It lists offices in Dublin, London, Mumbai, New York, Shanghai and Singapore.
History
BBH traces its starting point to a Levi's ad in 1982 featuring a single black sheep going its own way, which it describes as the origin of its belief that difference wins. The agency states that this belief has led it ever since, and cites Tesco gaining £4.3bn in five years and Audi gaining £2bn in three as examples of the power of difference. Its About page lists a 'Greatest Hits' timeline spanning 1983 to 2025.
Products and positioning
A global creative company helping brands stand out, built on the belief that difference wins.
Product categories. Advertising · Design · Brand Transformation · Digital · Social · Health · B2B
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/bartle-bogle-hegarty · Editorial policy · How profiles are compiled