Bartega
Indonesian art event management company offering social painting classes, private and corporate art experiences, and art supplies.
Last updated September 26, 2026
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Overview
Bartega is an Indonesian art event management company launched in February 2017 by Benson Putra, Jazz Pratama, and Nadia Daniella, who met while studying at the University of Southern California. The company was founded with the goal of creating a unique art community in Jakarta and of democratizing art by bringing it closer to everyday life and inspiring creativity through hosted events. Its core service is "paint and sip," which combines painting tutorials with wine tasting as an entertainment option for the public, and it also organizes art-themed events more broadly. Bartega operates in Jakarta, Surabaya, and Bali. Its public schedule includes weekend events and progressive courses held at venues such as the Fairmont in Jakarta, The Bimasena in Dharmawangsa, and Ruci Art Space, with ticket prices typically ranging from around IDR 385,000 to IDR 595,000. Sessions cover themes such as Almond Blossoms, Monet's Bridge, Kusama's Pumpkin, and Door to Santorini, and progressive courses are offered in acrylic as well as gouache and watercolor. The company also runs a "Sunday Session" format combining vinyl records and vermouth. Beyond public classes, Bartega designs private and corporate events. It states that it has worked with more than 500 brands and hosts special celebrations such as birthday parties, bridal showers, baby showers, and wedding activities, as well as corporate programs for team bonding, client gatherings, new member onboarding, networking events, and brand promotions including brand activations, influencer gatherings, and media events. It also engages in community and public art formats such as exhibitions, public art events, gifts, and custom illustration. Bartega sells art supplies through its online store, including acrylic painting sets, brush sets, canvases, acrylic and gouache paints, easels, and a sketchbook produced in collaboration with Papermark.id. The company also organizes painting events in partnership with charitable foundations and fundraising platforms, allowing participants to experience art as therapy while giving to charity, with events held at hotels and restaurants. Its classes are designed for people of all artistic backgrounds, including those who have never painted before, and are led by professional instructors. In 2020, the founders were included in Forbes' 30 Under 30 Indonesia list under the business and entrepreneurship category.
History
Bartega was launched in February 2017 by Benson Putra, Jazz Pratama, and Nadia Daniella, who met while studying at the University of Southern California. The founders started the business with the hope of creating a unique art community in Jakarta, Indonesia. They divided responsibilities: Benson handled art, business development, and partnerships; Jazz handled marketing, customer relations, and social media; and Nadia handled finance, accounting, and operations. Since its launch, Bartega has sought to democratize art by bringing it closer to people's everyday lives and by inspiring creativity through the events it organizes. Its principal service is "paint and sip," which combines painting tutorials with wine tasting as an entertainment option for the public, and it also organizes art-themed events. The company has expanded its operations beyond Jakarta to Surabaya and Bali. Bartega's public programming includes weekend events and progressive courses. Its schedule has featured sessions at venues such as the Fairmont in Jakarta, The Bimasena in Dharmawangsa, and Ruci Art Space, with themes including Almond Blossoms, Monet's Bridge, Love Letter from Komodo, Kusama's Pumpkin, and Door to Santorini. Progressive courses are offered in acrylic and in gouache and watercolor. It also runs a "Sunday Session" format combining vinyl and vermouth. In addition to public classes, Bartega designs private and corporate events. It states that it has worked with more than 500 brands and hosts special celebrations such as birthday parties, bridal showers, baby showers, and wedding activities, as well as corporate programs for team bonding, client gatherings, new member onboarding, networking events, and brand promotions including brand activations, influencer gatherings, and media events. It also engages in community and public art formats such as exhibitions, public art events, gifts, and custom illustration. The company sells art supplies through its online store, including acrylic painting sets, brush sets, canvases, acrylic and gouache paints, easels, and a sketchbook produced in collaboration with Papermark.id. Bartega also organizes painting events in partnership with charitable foundations and fundraising platforms, where people can gather to experience art as therapy while giving to charity; these events are held at various locations such as hotels and restaurants. Its painting events are designed for people of all artistic backgrounds, including those who have never painted before, and classes are led by professional instructors who provide painting guidance. In 2020, the founders of Bartega were included in Forbes' 30 Under 30 Indonesia list under the business and entrepreneurship category.
- 2020
Founders included in Forbes' 30 Under 30 Indonesia list under business and entrepreneurship.
- 2017
Bartega launched in February 2017 by Benson Putra, Jazz Pratama, and Nadia Daniella.
Products and positioning
Accessible, social art experiences for all skill levels, from public paint-and-sip sessions to private and corporate events, plus art supplies.
Paint and sip social painting events
Progressive Course - Acrylic
Progressive Course - Gouache & Watercolor
The Sunday Session: Vinyl & Vermouth
Private and corporate art events
Art supplies (acrylic sets, brushes, canvases, paints, easels)
Artist & Dreamer Sketchbook by Bartega x Papermark.id
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