Baron Fig
Baronfig is a New York City-based modern design house that makes pens, notebooks, and objects for thinkers.
Last updated September 15, 2026
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Overview
Baronfig describes itself as a modern design house devoted to the craft of thought, creating objects meant to be used, kept, and passed on. Its founder, designer and author Joey Cofone, started the company with a single notebook, and the brand has grown from a desk in New York into a design house trusted by writers, strategists, and creative minds around the world. Its product range includes the Squire Classic Pen, Squire Hex Pen, Confidant and Legend notebooks, the Clear Habit Journal, and the Mosaic Desk Organizer, with products designed in New York City and made in the USA.
History
Baronfig started with a single notebook and a feeling that something important was missing — not just in the tools used to think, but in how those tools are made and why. Its founder, designer and author Joey Cofone, believes that design is philosophy made visible, and approaches each object with the question of whether it respects the ideas it is meant to hold or convey. What began at a desk in New York has grown into a modern design house trusted by writers, strategists, and creative minds around the world. The company states that it works slowly and deliberately, uses materials that wear beautifully, and makes things in small batches, aiming to create tools that help people see clearly, think deeply, and record the moments that matter.
Products and positioning
Tools for Thinkers — a modern design house devoted to the craft of thought, making objects meant to be used, kept, and passed on.
Squire Classic Pen
Baronfig's original writing instrument, described as designed for clarity, comfort, and flow, with an iconic silhouette featuring a smooth reverse taper. Machined from a single block of high-grade aluminum, it is an industrial-grade rollerball pen with a 0.6mm stainless steel tip, cartridge-based refills, and a twist-to-open mechanism. Priced at $65.
Squire Hex Pen
A pen model listed on the Baronfig homepage at $85, available in colors including Cobalt, Blackout, Magenta, Blaze, and Lime, as well as editions such as Winnie the Pooh, Starry Night, Liminal, and Oracle.
Confidant Hardcover Notebook
A notebook listed on the Baronfig homepage starting from $28, available in colors including Blue Slate, Charcoal, Fig Wine, Apple Cider, and Light Gray.
Legend Hardcover Notebook
A notebook listed on the Baronfig homepage at $36.
Clear Habit Journal
A journal listed on the Baronfig homepage at $34, described with the tagline 'Tiny changes, remarkable results.'
Mosaic Desk Organizer
A desk organizer listed on the Baronfig homepage at $55.
Confidant Leather Notebook Case
A leather notebook case listed on the Baronfig homepage starting from $95, described as a 'functional defender of ideas,' available in Light Brown, Forest Green, Navy Blue, and Jet Black.
Baronfig Digital Gift Card
A store gift card sent via email and redeemable at Baronfig.com, available in values of $25, $50, $100, $150, and $200.
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