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Barnes & Noble Nook

Nook is Barnes & Noble’s digital reading brand, encompassing e-books, reading apps, and dedicated e-reader devices.

Last updated September 25, 2026

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Overview

Nook is Barnes & Noble’s digital reading brand. Introduced in 2009, it extended the bookseller’s business beyond printed books into electronic books and digital reading devices. The name has been used for a connected set of offerings, including a digital bookstore, apps for reading on supported devices, and purpose-built e-readers. The Nook digital bookstore offers electronic books across a range of genres. Customers can use compatible Nook devices and apps to access and read digital titles; features and availability may vary by product and market. Barnes & Noble has sold several generations of dedicated Nook e-readers, with product designs and features evolving over time. The brand has also been associated with color-screen tablets and other digital reading hardware. Nook is a product brand within Barnes & Noble rather than a separate publicly listed company. Barnes & Noble is a US bookseller whose ownership changed when Elliott Investment Management acquired the company in 2019, taking it private. Nook’s identity and distribution are closely connected to the retailer’s bookstore and online presence. The brand is principally associated with the United States market. Its current offerings and support information are presented through Barnes & Noble’s website.

History

Barnes & Noble introduced the Nook brand in 2009 as its entry into the growing market for electronic books and dedicated e-readers. The launch expanded the bookseller’s role from selling printed books and other merchandise to offering a digital reading service supported by its own hardware. Nook devices were designed to connect readers with Barnes & Noble’s digital bookstore, while Nook applications extended access to compatible phones, tablets, and computers. Over subsequent years, Barnes & Noble used the Nook name across successive generations of e-readers and other reading-oriented devices. The product range included dedicated e-readers as well as color-screen tablets, reflecting different approaches to digital reading and multimedia use. Hardware revisions introduced changing screen technologies and form factors, while the wider Nook proposition continued to combine devices, a digital book catalogue, and reading software. Product availability and features have varied over time. Nook developed as a division and product family within Barnes & Noble, not as an independent company. The brand’s commercial context has therefore followed the bookseller’s broader corporate history. In 2019, Elliott Investment Management acquired Barnes & Noble, and the bookseller became privately held. Nook remains associated with Barnes & Noble’s retail and online channels. The brand represents the company’s digital reading offering, alongside its core physical-book business; current product information and support are published through Barnes & Noble.

  • 2019

    Barnes & Noble acquired by Elliott

  • 2009

    Nook brand introduced

Products and positioning

A bookseller-backed digital reading ecosystem combining e-book retail with dedicated reading hardware and software.

  • NOOK e-readers

    Dedicated reading devices sold under the Nook brand.

  • NOOK digital bookstore

    Barnes & Noble’s digital storefront for e-books associated with the Nook ecosystem.

  • NOOK reading apps

    Applications that provide access to Nook digital reading on supported devices.

Brand decisions

  • Nook developed as part of Barnes & NobleOther

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