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Barefoot Books

An independent children's publisher known for illustrated books and stories that encourage cultural understanding, creativity, and learning.

Last updated August 22, 2026

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Overview

Barefoot Books is an independent children's publishing company founded in England on September 9, 1992, by Nancy Traversy and Tessa Strickland. The business began as a home-based venture and developed around illustrated children's books with strong visual design, storytelling, music, educational content, and international or multicultural perspectives. Its publishing program has included picture books, story collections, activity-oriented titles, educational resources, and digital products. The company is distinguished by an approach that places art and cultural diversity at the center of children's publishing. Rather than operating only through conventional book-retail channels, Barefoot Books has also used community-based distribution. Its Barefoot Books Community Book Seller program enables individuals to present and sell books through home gatherings, community activities, and school events. This model gives the brand a direct relationship with families, educators, and local organizations while extending its reach beyond traditional bookstores. Barefoot Books expanded its catalogue substantially during its first decade and a half. By 2006, it had published more than 400 books. The list has included collaborations with established children's authors and illustrators, as well as titles designed to introduce children to stories, traditions, artistic forms, and places from around the world. One example is The Barefoot Book of Ballet Stories, published in 2004 and written by Jane Yolen and Heidi E. Y. Stemple. The company also moved into digital and subscription-oriented formats. In March 2012, it released The Barefoot World Atlas app, extending its educational and international storytelling themes into an interactive product. In 2017, Forbes included Barefoot Books among its 25 Best Small Companies in America. The company was also reported as the first children's book publisher to join Faire, a business-to-business online marketplace launched in 2017. In 2018, Barefoot partnered with Little Passports and Kiwi to place its books in subscription boxes, an initiative associated with substantial sales growth before 2020. Although founded in England, Barefoot Books was based in Concord, Massachusetts, by 2021. Its continuing identity is that of a privately held, independent children's publisher with an international outlook. The brand combines traditional book publishing with educational technology, community selling, direct engagement, and partnerships intended to put books into family and learning environments.

History

Barefoot Books was established in England on September 9, 1992, by Nancy Traversy and Tessa Strickland. It began as a home business, an origin that shaped the company's later emphasis on personal relationships with families, educators, and communities. From the beginning, the publisher concentrated on children's books in which illustration, storytelling, and educational value were closely connected. Cultural variety and international perspectives became recurring features of its publishing identity. The company grew its catalogue through picture books, story anthologies, educational titles, and other resources for children. Its list has been associated with visually distinctive artwork and stories that introduce young readers to different places, traditions, experiences, and creative forms. By 2006, Barefoot Books had released more than 400 books, indicating that it had developed from a small home operation into an established specialist publisher. Barefoot Books also developed distribution methods beyond ordinary trade publishing. Through the Barefoot Books Community Book Seller program, individuals could sell the company's products through home parties, community events, and schools. This approach supported direct contact with parents, teachers, and local groups and gave the brand a route into settings where children's books are selected through personal recommendation or educational programming. The publisher subsequently broadened its format strategy. In March 2012, it introduced The Barefoot World Atlas app, applying its international and educational themes to an interactive digital product. The move represented an expansion from printed books into child-oriented digital learning, while remaining consistent with the company's interest in geography and global discovery. During the late 2010s, Barefoot Books pursued additional recognition and distribution partnerships. Forbes named it one of the 25 Best Small Companies in America in 2017. The company was also described as the first children's publisher to participate on Faire, a business-to-business marketplace launched in the same year. In 2018, it partnered with Little Passports and Kiwi, becoming the first children's publisher reported to participate in subscription boxes. The partnership brought books into recurring product programs and was associated with sales growth of more than 350 percent before 2020, according to the cited reference material. Barefoot Books' catalogue includes works such as The Barefoot Book of Ballet Stories, published in 2004 and written by Jane Yolen and Heidi E. Y. Stemple. This title illustrates the breadth of the list, which has not been limited to one narrative genre but has also engaged with the arts and cultural education. Although its origins are English, the company was based in Concord, Massachusetts, United States, by 2021. Its development therefore spans an English founding history and an American operating base. The available record identifies Barefoot Books as an active independent children's publisher rather than a publicly traded company or a subsidiary of a larger media group. Its business model combines specialist book publishing with community sales, digital products, marketplace distribution, and subscription partnerships.

  • 2021

    Company based in Concord, Massachusetts

    [1]

    Reference material identifies Concord, Massachusetts, as the company's base by 2021.

  • 2018

    Subscription-box partnerships begin

    [1]

    Partnerships with Little Passports and Kiwi brought Barefoot Books titles into subscription boxes.

  • 2017

    Recognition and business-to-business expansion

    [1]

    Barefoot Books received recognition from Forbes and became the first children's publisher reported to join the Faire marketplace.

  • 2012

    Barefoot World Atlas app released

    [1]

    The publisher entered interactive digital education with The Barefoot World Atlas app.

  • 2006

    Catalogue exceeds 400 books

    [1]

    The company had released more than 400 books by this point.

  • 2004

    The Barefoot Book of Ballet Stories published

    [1]

    Barefoot Books published a ballet story collection written by Jane Yolen and Heidi E. Y. Stemple.

  • 1992

    Barefoot Books founded in England

    [1]

    Nancy Traversy and Tessa Strickland founded Barefoot Books on September 9, beginning the company as a home-based publishing business.

Products and positioning

Independent, design-led children's publishing focused on artistic illustration, cultural diversity, educational discovery, and family or community engagement.

  • Print publishing · 1992

    Children's picture books

    Barefoot Books' core publishing activity consists of illustrated books for children. These works combine narrative storytelling with prominent visual design and frequently explore cultural variety, international perspectives, creativity, and learning. The picture-book format gives the publisher a way to address early literacy and family reading while also presenting distinctive illustration styles.

  • Arts and story collection · 2004

    The Barefoot Book of Ballet Stories

    Published in 2004, this collection was written by Jane Yolen and Heidi E. Y. Stemple. It represents the publisher's interest in introducing children to artistic traditions through accessible stories and illustrated presentation. The book extends Barefoot Books' catalogue beyond general picture books into arts-focused children's publishing.

  • Digital educational product · 2012

    The Barefoot World Atlas app

    Released in March 2012, The Barefoot World Atlas app translated the publisher's interest in global cultures and discovery into an interactive digital format. It broadened the brand's product range beyond printed books and connected its international subject matter with technology-based learning.

  • Community distribution program

    Barefoot Books Community Book Seller program

    The Community Book Seller program enables individuals to sell Barefoot Books through home parties, community activities, and school events. It functions as a direct and locally oriented distribution channel, helping the publisher reach families and educators outside conventional bookstores.

Brand decisions

  • 2018

    Entry into subscription boxesStrategy

    Background

    Subscription services offered children's publishers a way to reach families through recurring educational and lifestyle-product deliveries.

    Action taken

    Barefoot Books partnered with Little Passports and Kiwi to include its books in subscription boxes.

    Aftermath

    The reference material associates the partnerships with sales growth of more than 350 percent before 2020, although no detailed financial period or underlying figures are provided.

  • 2017

    Expansion into Faire's business-to-business marketplaceStrategy

    Background

    The launch of Faire created a new online channel for independent retailers and brands to conduct wholesale business.

    Action taken

    Barefoot Books joined Faire and was reported as the first children's book publisher on the platform.

    Aftermath

    The move added a digital wholesale route alongside the company's existing retail and community-selling channels.

  • 2012

    Move into interactive digital educationProduct launch

    Background

    The publisher had built its identity around children's learning and international storytelling, creating a natural basis for a digital atlas product.

    Action taken

    Barefoot Books released The Barefoot World Atlas app.

    Aftermath

    The launch expanded the company's catalogue from print publishing into interactive digital media.

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