Baratza
Baratza is a coffee and espresso grinder brand offering a range of burr grinders for home and specialty coffee use.
Last updated September 15, 2026
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Overview
Baratza is a coffee and espresso grinder brand. Its website presents a lineup of burr grinders including the Encore ESP, Encore, Sette 270, Virtuoso+, Vario+, Vario W+, Sette 270Wi, Forté BG, Sette 30, and Forté AP, with listed prices. The brand emphasizes consistent, repeatable grinding for different brew methods and offers customer support by phone or email.
History
Baratza's website presents the brand as a maker of coffee and espresso grinders, highlighting the introduction of the all-new Encore ESP Pro and listing bestsellers such as the Encore ESP, Encore, Sette 270, Virtuoso+, Vario+, Vario W+, Sette 270Wi, Forté BG, Sette 30, and Forté AP. The site also describes the brand's emphasis on consistent, repeatable brews and versatile grinding for any brew method, and states that its company culture is summarized by the words 'We care,' with support specialists available by phone or email.
Products and positioning
Baratza positions its burr grinders as the most important tool for better coffee, emphasizing consistency, repeatable brews, and versatile multi-purpose grinding for any brew method.
Encore ESP
Listed on the Baratza website as a bestseller at $199.95.
Encore
Listed on the Baratza website as a bestseller at $149.95.
Sette 270
Listed on the Baratza website as a bestseller at $399.95.
Virtuoso+
Listed on the Baratza website as a bestseller at $249.95.
Vario+
Listed on the Baratza website as a bestseller at $529.95.
Vario W+
Listed on the Baratza website as a bestseller at $599.95.
Sette 270Wi
Listed on the Baratza website as a bestseller at $599.95.
Forté BG
Listed on the Baratza website as a bestseller at $899.95.
Sette 30
Listed on the Baratza website as a bestseller at $299.95.
Forté AP
Listed on the Baratza website as a bestseller at $849.95.
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