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Banco Bilbao Vizcaya Argentaria

Spanish multinational banking group serving retail, commercial, corporate, investment-banking and asset-management customers across major markets.

Last updated August 31, 2026

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Overview

Banco Bilbao Vizcaya Argentaria, commonly known as BBVA, is a Spanish multinational financial-services group headquartered in Bilbao, with its operational headquarters in Madrid. The modern group was created in 1999 through the merger of Banco Bilbao Vizcaya (BBV) and Argentaria, bringing together a long-established private banking franchise and a group formed from Spain’s former public banks. Although the BBVA name dates from the 1999 merger, the group traces its institutional history to Banco de Bilbao, founded in Bilbao in 1857. BBVA operates as a diversified banking group. Its activities include personal and retail banking, payments, mortgages, consumer finance, business and commercial banking, corporate and investment banking, treasury and markets, insurance, pensions and asset management. Its principal geographic franchises have historically been Spain, Mexico, South America and Turkey, supplemented by selected European digital-banking operations and other international businesses. The group has also used acquisitions, partnerships and technology platforms to expand its distribution and integrate products across countries. International growth accelerated during the late twentieth century. BBVA and its predecessor institutions acquired or developed operations in Peru, Mexico, Colombia, Argentina, Venezuela, Chile, Brazil, Bolivia, Puerto Rico and other Latin American markets. In Turkey, BBVA became a major shareholder of Türkiye Garanti Bankası, later known as Garanti BBVA, progressively increasing its ownership. In the United States, the group built a Sunbelt banking franchise through acquisitions before selling BBVA USA to PNC Financial Services in 2020. In Spain, the acquisition of Unnim Banc and Catalunya Banc during the restructuring of the financial system expanded BBVA’s presence in Catalonia. Technology and digital distribution are central to BBVA’s positioning. The group began a formal digital-transformation program in 2007 and subsequently invested in mobile banking, online onboarding, payments, data infrastructure, user-experience design and unified technology platforms. In 2019, it adopted BBVA as the common commercial identity across most of its markets, replacing several local names including Bancomer, Francés, Continental and Compass. The group has also pursued branchless retail banking in countries such as Italy and Germany and has introduced digital-asset services in Spain under the European Union’s Markets in Crypto-Assets framework. BBVA is listed in Spain and has depositary listings in the United States and Mexico. It is included in major Spanish and European equity indexes and is directly supervised by the European Central Bank as a significant institution. The bank’s business is exposed to the economic, regulatory and currency conditions of its core markets. Its strategy combines universal banking, international diversification, digital operating models and selective corporate transactions. The proposed acquisition of Banco Sabadell, announced through a direct offer to shareholders in 2024, represents a major strategic attempt to consolidate the Spanish banking market, although any transaction remains subject to regulatory and governmental processes.

History

BBVA’s history begins with Banco de Bilbao, established on 28 May 1857 in Bilbao as an issuing and discount bank promoted by the city’s Board of Trade. Banco de Vizcaya was founded in Bilbao in 1901. Both institutions expanded beyond the Basque Country and developed broad commercial, industrial and international relationships. Their merger agreement was signed in 1988, and the combined institution adopted the BBV identity in 1989. The second major predecessor was Argentaria. The Spanish government created Argentaria in 1991 to group several state-owned banking institutions. A privatization process followed between 1993 and 1998. On 19 October 1999, BBV and Argentaria announced their merger, creating Banco Bilbao Vizcaya Argentaria. The combination gave the new group a larger balance sheet, broader geographic diversification and a stronger platform for international expansion. BBVA’s international development had begun before the 1999 merger. Banco de Bilbao opened a Paris branch in 1902 and a London branch in 1918, making it an early Spanish bank with a foreign presence. From the 1970s onward, the predecessor banks established offices and operating platforms in European, American and Asian financial centers. During the 1990s, BBVA expanded particularly rapidly in Latin America through acquisitions and privatizations. It entered or strengthened positions in Peru, Mexico, Colombia, Argentina, Venezuela, Chile, Brazil, Bolivia and Puerto Rico. In Mexico, the combination of BBV Probursa and Bancomer in 2000 created BBVA Bancomer; BBVA later acquired the remaining shares and expanded into mortgage finance through Hipotecaria Nacional. Local institutions in Chile and Colombia were subsequently brought under the BBVA brand. The group also built a Turkish franchise. BBVA first acquired a significant stake in Türkiye Garanti Bankası in 2010 and later increased its holding through transactions with the Doğuş Group. In 2021, BBVA offered to acquire the remaining shares, and by 2022 it held approximately 86 percent of Garanti BBVA. In the United States, BBVA entered the Sunbelt banking market through acquisitions including Valley Bank, Banco Laredo, Texas Regional Bancshares, Compass Bank and Guaranty Bank. The businesses were unified under the BBVA Compass identity. BBVA acquired the digital bank Simple in 2014 and the design firm Spring Studio in 2015, reflecting its interest in digital customer experience. BBVA USA was sold to PNC Financial Services in 2020. In Spain, the restructuring of the banking sector created opportunities for further consolidation. BBVA acquired Unnim Banc between 2012 and 2013 and Catalunya Banc in 2014, expanding its Catalan franchise. The group later pursued a possible combination with Banco Sabadell. Negotiations in 2020 ended without agreement, while a direct takeover offer presented in 2024 initiated a new and more complex regulatory process. Digital transformation became a formal strategic priority in 2007. BBVA invested in common technology platforms, mobile applications, digital onboarding, payments, data capabilities and design. In 2019, it introduced a unified global brand, replacing several local commercial names with BBVA and renaming Garanti Bank as Garanti BBVA. The group subsequently launched branchless digital banks in Italy and Germany and added regulated cryptocurrency trading and custody services in Spain in 2025. BBVA’s present identity therefore combines a nineteenth-century Spanish banking heritage with a multinational, technology-oriented universal-banking model.

  • 2025

    Retail cryptocurrency services launch in Spain

    [1]

    BBVA begins offering cryptocurrency trading and custody to retail customers under MiCA.

  • 2024

    Takeover offer for Banco Sabadell

    [1]

    BBVA presents a direct offer to Banco Sabadell shareholders, subject to regulatory and governmental review.

  • 2022

    BBVA reaches a majority stake in Garanti BBVA

    [1]

    Following its offer for the remaining shares, BBVA holds approximately 86 percent of Garanti BBVA.

  • 2021

    Digital bank launches in Italy

    [1]

    BBVA enters Italian retail banking with a branchless digital-banking model.

  • 2020

    BBVA USA is sold to PNC

    [1]

    BBVA agrees to sell its United States banking subsidiary to PNC Financial Services.

  • 2019

    Global BBVA branding is introduced

    [1]

    The group adopts BBVA as its common commercial identity in several markets and replaces local brand names.

  • 2014

    Catalunya Banc is acquired

    [1]

    BBVA acquires Catalunya Banc during Spain’s banking-sector restructuring.

  • 2010

    BBVA acquires a stake in Garanti

    [1]

    BBVA acquires 24.9 percent of Türkiye Garanti Bankası and begins its expansion into Turkish banking.

  • 2007

    Digital-transformation program begins

    [1]

    BBVA begins a group-wide program focused on digital channels, technology and customer experience.

  • 2000

    BBV Probursa and Bancomer combine

    [1]

    The Mexican businesses merge to create BBVA Bancomer, a leading Mexican banking group.

Products and positioning

International universal bank emphasizing digital transformation, technology-enabled financial services, geographic diversification and responsible finance.

  • Digital banking

    BBVA App

    BBVA’s mobile-banking application provides customers with account access, payments, transfers, card controls, personal-finance tools and other digital services. It is a central component of the group’s branch-light distribution strategy and reflects its emphasis on mobile customer journeys.

  • Investment platform

    BBVA Trader

    BBVA Trader is a digital investment and trading service associated with the group’s securities and investment offering. It is designed to provide market information and access to investment transactions for eligible customers.

  • Business banking

    BBVA Net Cash

    BBVA Net Cash is a digital platform for business and corporate customers. It supports cash management, payments, account administration and other treasury-related banking needs through online channels.

  • Banking subsidiary · 2019

    Garanti BBVA

    Garanti BBVA is BBVA’s Turkish banking franchise. It serves retail, commercial and corporate customers and became increasingly integrated into BBVA’s international group after the Spanish bank raised its ownership stake.

  • Economic research · 2010

    BBVA Research

    BBVA Research combines economic research and market analysis activities and publishes commentary and research concerning economies, financial markets and public policy.

Controversies

  • 2019

    Spanish court investigation into former BBVA security-services relationship

    Spanish authorities investigated allegations concerning BBVA’s historic engagement of a security and intelligence provider and alleged monitoring activities. BBVA said it cooperated with the investigation; the matter became known publicly as the Villarejo case.

  • 2019

    Villarejo investigation

    Spanish judicial proceedings examined BBVA’s historic relationship with a security and intelligence provider and allegations that information-gathering or monitoring activities were commissioned. The case raised questions about governance, internal controls and oversight of external contractors. BBVA stated that it cooperated with the authorities and the matter continued through judicial processes and corporate responses.

Read more

Marketing campaigns

  • 2019One global BBVA brand

    Argentina · Mexico · Peru · Spain · Turkey · United States

    BBVA unified much of its international commercial identity under the BBVA name. Local names such as Francés, Bancomer, Continental and Compass were removed from customer-facing branding, while Garanti Bank became Garanti BBVA.

    Outcome. A more consistent multinational brand architecture and stronger association between local franchises and the parent group.

Brand decisions

  • 2025

    Offer regulated cryptocurrency trading and custodyProduct launch

    Background

    European regulation created a framework for banks and other authorized providers to offer digital-asset services.

    Action taken

    BBVA launched cryptocurrency trading and custody for retail customers in Spain under MiCA.

    Aftermath

    The move positioned BBVA among early traditional European banks to provide regulated retail digital-asset services.

  • 2024

    Make a direct takeover offer for Banco SabadellM&A

    Background

    Earlier merger discussions in 2020 had failed, but BBVA continued to pursue consolidation in the Spanish banking market.

    Action taken

    BBVA presented a direct offer to Banco Sabadell shareholders.

    Aftermath

    The proposal became subject to shareholder, supervisory and Spanish governmental review, and its completion remained uncertain in the supplied reference material.

  • 2020

    Sell BBVA USA to PNCM&A

    Background

    BBVA reviewed its international portfolio and determined that its United States franchise could be transferred as part of a strategic repositioning.

    Action taken

    BBVA agreed to sell BBVA USA to PNC Financial Services.

    Aftermath

    The transaction ended BBVA’s direct United States retail-banking franchise while preserving its focus on other core markets.

  • 2007

    Launch group-wide digital transformationStrategy

    Background

    Changing customer behavior and the growth of online financial services increased the strategic importance of digital distribution and common technology.

    Action taken

    BBVA began a formal transformation program focused on digital channels, platforms, data and customer experience.

    Aftermath

    The program supported growth in digitally acquired customers and the later development of branchless banking businesses.

  • 1999

    Merge BBV with ArgentariaM&A

    Background

    The two banking groups sought greater scale, financial strength, geographic diversification and growth capacity.

    Action taken

    BBV and Argentaria combined to create Banco Bilbao Vizcaya Argentaria.

    Aftermath

    The transaction created one of Spain’s principal banking groups and provided a platform for broader international expansion.

Recent events

  • Unconfirmed

    Alpha Unmanned Systems closes €4 million financing round[4]

    Reported:

    Alpha Unmanned Systems closed a €4 million financing deal backed by Cesce, with participation from Banco Santander, Bankinter and BBVA. The company said it would use the funds to expand production capacity, grow its team and accelerate innovation.

  • SWIFT launches SWIFT Go cross-border payments service[5]

    Reported:

    SWIFT announced the launch of SWIFT Go, a service for small businesses and consumers to send low-value cross-border payments. The source says seven global banks were already live with the service.

  • BBVA launches Bitcoin trading service in Switzerland[6]

    Reported:

    BBVA launched a Bitcoin trading service in Switzerland, available exclusively to private banking clients, after six months of testing with a select group of users.

  • PNC announces acquisition of BBVA's U.S. business[7]

    Reported:

    PNC Financial Services Group announced that it would acquire BBVA's U.S. business for $11.6 billion in cash.

  • Google teams up with banks on mobile banking[8]

    Reported:

    Google announced a mobile-banking arrangement with eight U.S.-based banks. Customers are expected to access checking and savings accounts digitally through Google Pay, while partner banks handle the infrastructure, FDIC insurance, and other back-end technology. The service was scheduled to go live the following year.

  • BBVA launches pandemic advertising campaigns across markets[9]

    Reported:

    BBVA launched advertising campaigns in several markets to express support for customers and society during the pandemic and encourage people to stay home.

  • BBVA launches recycled-plastic card in Spain[10]

    Reported:

    BBVA announced the launch in Spain of a payment card made with 86 percent recycled PVC. The card was in early production and was planned to begin circulating in May, initially for young people holding BBVA accounts.

  • BBVA and Garanti BBVA win seven Global Finance awards[11]

    Reported:

    Global Finance presented BBVA with seven awards recognizing its investment banking and sustainable finance products and solutions. BBVA was named best investment bank in Spain and Mexico, while Garanti BBVA was recognized as best investment bank in Turkey; the awards also included regional sustainable finance and financial technology categories.

  • Prosper and BBVA launch a HELOC offering[12]

    Reported:

    Prosper Marketplace launched a home equity line of credit (HELOC) product in partnership with BBVA. The product was available in Texas, Florida, Arizona and Alabama.

  • Vita Inclinata Technologies wins BBVA contest in Denver[13]

    Reported:

    Vita Inclinata Technologies was named the winner of BBVA's Entrepreneurial Opportunity Contest in Denver and won $10,000 toward enhancing its operations.

Sources15 sources

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