Baltic Cars import&export
Latvian used-car importer and dealer trading under the First Auto brand, specialising in premium German and European vehicles.
Last updated September 28, 2026
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Overview
Baltic Cars import&export is a Latvia-based automotive trading company that operates the used-car dealership and import business known publicly as First Auto (firstauto.lv). The company is registered in Latvia and, according to its Wikidata entry, is a company based in Latvia. Its commercial activity centres on sourcing and reselling pre-owned premium vehicles from Germany and elsewhere in Europe, then offering them to Latvian and wider Baltic customers. The First Auto catalogue is dominated by German premium marques. Listings on the official homepage include Mercedes-Benz G63 AMG, Mercedes-Benz EQC400 4matic AMG Line, BMW M3 Competition, BMW X5 xDrive30d, BMW 550e xDrive M-SportPackage Pro, BMW 530i Touring xDrive Luxury Line, Audi Q8 Sportback e-tron 55 S-line, Audi Q4 45 e-tron quattro, Audi Q8 e-tron 50 quattro, Audi E-tron 55 Quattro Sportback S-line and Volkswagen Passat TDI. Prices shown on the site are quoted in euros, with many listings marked "Ar PVN" (with VAT), and range from roughly €13,990 for a Volkswagen Passat TDI to €164,990 for a Mercedes-Benz G63 AMG. A Ferrari 488 Spider in Rosso Corsa is also displayed as a catalogue highlight. The product mix shows a clear emphasis on electrified and performance-oriented models: battery-electric Audis (e-tron and Q8 e-tron), the Mercedes-Benz EQC, plug-in hybrid BMW 550e, and high-performance AMG and M-badged cars. Equipment descriptions in the listings highlight options such as Burmester and B&O sound systems, laser headlights, carbon exterior and bucket seats, soft-close doors, head-up displays, panoramic roofs and driver-assistance packages — signalling a positioning around well-optioned, higher-specification used cars rather than basic transportation. The company presents itself in Latvian as "Firstauto - uzticams partneris mazlietotu automašīnu iegādē" (Firstauto — a trusted partner in buying used cars) and states that Firstauto specialises in the purchase of used cars. Its operating model is that of an importer/dealer: vehicles are sourced from Germany and Europe, advertised with detailed specification and pricing, and sold to retail buyers in Latvia. The website provides a contact channel and a catalogue for browsing current stock, with some vehicles flagged as "Automašīnas drīzumā" (cars arriving soon). Because the entity is a privately held trading company rather than a manufacturer, its brand equity rests on inventory quality, sourcing network and trust rather than on proprietary products. Public information about the corporate entity is limited: Wikidata records it simply as a company based in Latvia, and no founding year, founder, ownership structure or financial data are available in the supplied evidence. The dossier therefore treats Baltic Cars import&export / First Auto as an active Latvian used-car importer and retailer, with the caveat that corporate details remain unverified.
History
Baltic Cars import&export is a Latvia-registered company whose public-facing automotive business operates under the First Auto name at firstauto.lv. The available evidence does not record a founding date, founder or corporate history narrative; Wikidata describes the entity only as a company based in Latvia, and the official website presents a current commercial operation rather than a historical account. What can be established from the official homepage is the nature of the business: First Auto specialises in the purchase and sale of used cars, sourcing vehicles from Germany and Europe and offering them to customers in Latvia. The Latvian tagline on the site — "Firstauto - uzticams partneris mazlietotu automašīnu iegādē" (Firstauto — a trusted partner in buying used cars) — frames the company as a dealership and import partner rather than a manufacturer or a marketplace platform. The catalogue visible on the homepage shows the company's market focus. Stock includes a Mercedes-Benz G63 AMG listed at €164,990, a BMW X5 xDrive30d M-SportPackage PRO at €71,990, a BMW M3 Competition at €69,990, a BMW 550e xDrive M-SportPackage Pro at €68,500, a BMW X6 40d xDrive M-Sportpackage at €59,990, an Audi Q8 e-tron 50 quattro at €41,990, an Audi Q8 Sportback e-tron 55 S-line at €39,990, a Mercedes-Benz EQC400 4matic AMG Line at €36,990, an Audi E-tron 55 Quattro Sportback S-line at €35,990, an Audi Q4 45 e-tron quattro at €33,990, a BMW 540d Touring xDrive M-SportPackage at €23,990, a BMW 530i Touring xDrive Luxury Line at €21,990, a BMW 520d Touring M-SportPackage at €20,700 and a Volkswagen Passat TDI at €13,990. A Ferrari 488 Spider in Rosso Corsa is also shown. Many listings carry the "Ar PVN" (with VAT) marker, and some vehicles are flagged as "Automašīnas drīzumā" (cars arriving soon), indicating an active pipeline of incoming stock. This inventory profile points to a business model built on importing late-model, high-specification German premium cars — especially Audi, BMW and Mercedes-Benz — including a substantial share of electric and plug-in hybrid models such as the Audi e-tron family, Mercedes-Benz EQC and BMW 550e. Equipment highlights in the listings (Burmester and B&O audio, laser headlights, carbon exterior and bucket seats, soft-close doors, head-up displays, panoramic roofs, ACC) reinforce a premium, options-rich positioning. Beyond this operational picture, no dated milestones, ownership changes, leadership appointments, expansions or financial events are documented in the supplied evidence. The company appears to be privately held, and no parent company, group affiliation or stock listing is recorded. As a result, the history of Baltic Cars import&export / First Auto is best understood as the history of an ongoing Latvian used-car import and retail operation rather than a sequence of verifiable corporate events.
Products and positioning
Importer and retailer of well-optioned, higher-specification used premium cars sourced from Germany and Europe, marketed in Latvia under the First Auto brand as a trusted used-car partner.
Mercedes-Benz G63 AMG
Listed at €164,990; Monza Grau Magno with Burmester 3D audio.
BMW M3 Competition
Listed at €69,990 with carbon bucket seats, laser headlights and carbon exterior.
Audi Q8 Sportback e-tron 55 S-line
Listed at €39,990 with Area view, Soft Close and B&O audio.
BMW X5 xDrive30d M-SportPackage PRO
Listed at €71,990 with B&W audio, Alcantara and carbon trim.
Mercedes-Benz EQC400 4matic AMG Line
Listed at €36,990 and €31,990 in Selenite Grey MAGNO.
Ferrari 488 Spider
Shown in Rosso Corsa as a catalogue highlight.
Sources2 sources
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