Bally's Corporation

Corporate brand

Unclaimed Request correction

An American casino, gaming, sports-betting, and interactive-entertainment company.

Last updated August 26, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Bally's Corporation is a United States-based gaming and entertainment company headquartered in Providence, Rhode Island. Its principal activities include operating casinos, hotel-casinos, sports-betting services, online casino and bingo products, horse racing, golf, media partnerships, and sports content. The company operates primarily in the United States, with additional activities in the United Kingdom and Australia through its interactive and Star Entertainment Group interests. The business began in 2004 as BLB Investors, a joint venture formed by Starwood Capital Group, Kerzner International, and the Waterford Group. The venture was created to pursue Wembley plc, a British racetrack operator whose American assets included Lincoln Park in Rhode Island and several Colorado racing facilities. BLB acquired the American properties in 2005 and invested heavily in Lincoln Park, which was renamed Twin River in 2007. The global financial crisis placed the company under severe financial pressure, and BLB entered Chapter 11 bankruptcy protection in 2009. It emerged in 2010 under lender ownership and adopted the name Twin River Worldwide Holdings in 2011. Twin River subsequently pursued geographic diversification and a larger regional-casino portfolio. It acquired Hard Rock Hotel & Casino Biloxi in 2014, Newport Grand in Rhode Island in 2015, and completed a reverse merger with Dover Downs Gaming & Entertainment in 2019. That transaction made the company publicly traded on the New York Stock Exchange. After Standard General and its principal Soo Kim became influential shareholders, the company embarked on an accelerated acquisition program. In 2020 it purchased several casinos from Affinity Gaming and Eldorado Resorts and acquired Bally's Atlantic City and the rights to the Bally's name from Caesars Entertainment. The 2020 brand transaction transformed the corporate identity. Twin River changed its name to Bally's Corporation and adopted the BALY ticker. The company intended to place the Bally's name across much of its property portfolio, using a historic casino brand to unify land-based gaming, online gambling, sports betting, and entertainment businesses. In 2021 it bought MontBleu, Jumer's Casino & Hotel, Tropicana Evansville, SportCaller, Monkey Knife Fight, Bet.Works, the Association of Volleyball Professionals, and Gamesys Group. Gamesys substantially expanded Bally's online casino, bingo, and gaming presence in the United Kingdom and internationally. Bally's also entered sports media through a long-term partnership with Sinclair Broadcast Group. Sinclair's regional sports networks were rebranded Bally Sports in 2021, although the media business later experienced financial and strategic difficulties. Bally's launched Bally Live in 2023 as a streaming and sports-content service, later rebranding it Bally Sports Live. The company has continued to develop large urban casino projects, including Bally's Chicago, which opened in temporary form at Medinah Temple in 2023 while a permanent River West resort was planned. It also acquired the operating business and buildings of Tropicana Las Vegas in 2022, although the property closed and was demolished in 2024. Bally's has pursued a proposed casino at its Ferry Point golf property in the Bronx and expanded its Australian exposure through a proposed investment in Star Entertainment Group. In 2025, Bally's agreed to a transaction involving Standard General, The Queen Casino & Entertainment, and the sale of its International Interactive business to Intralot. These transactions altered the company's ownership and international structure, while the Bally's name remained associated with casino, betting, and entertainment operations.

History

Bally's Corporation traces its corporate history to BLB Investors, formed in 2004 by Starwood Capital Group, Kerzner International, and the Waterford Group. The venture sought to acquire Wembley plc, a British operator with racetracks and gaming assets in the United Kingdom and United States. In 2005, BLB acquired Lincoln Park in Rhode Island and other American properties, including Arapahoe Park and greyhound tracks in Colorado. A major redevelopment of Lincoln Park followed, and the property was renamed Twin River in 2007. The financial crisis created substantial pressure on the young company. BLB struggled with loans connected to the acquisition and redevelopment of Twin River and entered Chapter 11 bankruptcy protection in 2009 under a prepackaged restructuring plan. The company emerged in 2010 with ownership transferred to a lender group led by Bank of America, Wells Fargo, and Sankaty Advisors. In 2011 it became Twin River Worldwide Holdings. During this period, declining interest in greyhound racing led to the closure and eventual disposal of the company's Colorado dog-racing facilities. Twin River began expanding beyond Rhode Island in the middle of the 2010s. It acquired Hard Rock Hotel & Casino Biloxi in Mississippi in 2014 and purchased Newport Grand in 2015. Newport Grand later closed, with its gaming operations moved to the newly constructed Tiverton Casino Hotel, which opened in 2018. Standard General acquired an ownership position in Twin River in 2016, and its principal partner, Soo Kim, joined the board. Kim became chairman in 2019 and helped guide the company through a period of rapid acquisition and restructuring. A reverse merger with Dover Downs Gaming & Entertainment in 2019 made Twin River a public company listed on the New York Stock Exchange. In 2020, it acquired seven casinos, including three properties in Black Hawk, Colorado, and casinos in Kansas City, Vicksburg, and Shreveport. That same year, Twin River purchased Bally's Atlantic City and the rights to the Bally's brand from Caesars Entertainment. In November 2020, it changed its corporate name to Bally's Corporation and adopted the BALY ticker. The new Bally's strategy combined physical casinos with digital gaming and sports entertainment. In 2021, the company acquired MontBleu in Nevada, Jumer's Casino & Hotel in Illinois, Tropicana Evansville in Indiana, SportCaller, Monkey Knife Fight, Bet.Works, the Association of Volleyball Professionals, and Gamesys Group. Gamesys gave Bally's a significant online casino and bingo presence through brands such as Virgin Games, Jackpotjoy, Monopoly Casino, Rainbow Riches Casino, Double Bubble Bingo, and Bally Casino. The company also entered sports media through a 2020 agreement with Sinclair Broadcast Group, under which nineteen regional sports networks were renamed Bally Sports in 2021. Bally's continued to pursue major destination projects. Its Chicago casino proposal was approved in 2022, and a temporary casino opened at Medinah Temple in 2023 while the permanent resort was planned. Bally's also acquired the Tropicana Las Vegas operating business and buildings in 2022, but the property closed and was demolished in 2024. Proposed developments in Richmond, Virginia, and near State College, Pennsylvania, did not proceed. The company launched Bally Live in 2023 as a streaming sports service, later changing the service name to Bally Sports Live. Ownership and corporate structure became major themes in the company's later history. Standard General proposed a full acquisition in 2022, but Bally's board rejected the offer. In 2024, Bally's agreed to a new transaction involving Standard General and The Queen Casino & Entertainment. The arrangement was paired with the sale of Bally's International Interactive business to Intralot and an increased ownership interest in the resulting international entity. Bally's also pursued expansion in New York and Australia. It proposed a Bronx casino at Ferry Point and agreed in 2025 to finance Star Entertainment Group, whose Sydney and Gold Coast properties represented a potential extension of Bally's land-based operations outside the United States.

2025
Australian and New York expansion efforts
[1]Bally's Corporationen.wikipedia.org
Bally's pursues a potential controlling investment in Star Entertainment Group and a casino license proposal at Ferry Point in the Bronx.
2023
Temporary Bally's Chicago casino opens
[1]Bally's Corporationen.wikipedia.org
Bally's opens a temporary casino at Medinah Temple while planning the permanent Chicago resort.
2022
Chicago casino proposal approved
[1]Bally's Corporationen.wikipedia.org
Chicago approves Bally's proposed integrated resort in River West.
2021
Digital and sports-entertainment expansion
[1]Bally's Corporationen.wikipedia.org
Bally's acquires Gamesys, Bet.Works, SportCaller, Monkey Knife Fight, and other assets while launching the Bally Sports network branding.
2020
Bally's brand acquired and corporate rebrand completed
[1]Bally's Corporationen.wikipedia.org
Twin River acquires the Bally's brand rights and Bally's Atlantic City, then changes its corporate name to Bally's Corporation.
2019
Reverse merger with Dover Downs
[1]Bally's Corporationen.wikipedia.org
Twin River becomes publicly traded through a reverse merger with Dover Downs Gaming & Entertainment.
2018
Tiverton Casino Hotel opens
[1]Bally's Corporationen.wikipedia.org
The replacement for Newport Grand opens in Tiverton, Rhode Island.
2014
Hard Rock Biloxi acquired
[1]Bally's Corporationen.wikipedia.org
Twin River expands geographically by acquiring Hard Rock Hotel & Casino Biloxi in Mississippi.
2011
Company adopts Twin River Worldwide Holdings name
[1]Bally's Corporationen.wikipedia.org
The reorganized business changes its corporate name to Twin River Worldwide Holdings.
2009
Chapter 11 bankruptcy filing
[1]Bally's Corporationen.wikipedia.org
BLB seeks bankruptcy protection after financial strain associated with acquisition and redevelopment debt.
2007
Lincoln Park becomes Twin River
[1]Bally's Corporationen.wikipedia.org
Following a major redevelopment, Lincoln Park is renamed Twin River.
2005
BLB acquires Lincoln Park and other American properties
[1]Bally's Corporationen.wikipedia.org
BLB completes the acquisition of Lincoln Park in Rhode Island and additional U.S. racetrack and gaming assets.
2004
BLB Investors is formed
[1]Bally's Corporationen.wikipedia.org
Starwood Capital Group, Kerzner International, and the Waterford Group establish BLB Investors to pursue Wembley-related gaming assets.

Products and positioning

A multi-channel gaming and entertainment operator combining regional casinos, destination resorts, online gambling, sports betting, media, and sports content under the Bally's brand.

Land-based gaming
Bally's Casinos and Resorts
The company's core offering consists of casinos, hotel-casinos, gaming floors, restaurants, entertainment venues, and related hospitality operations. Properties include Bally's Atlantic City, Bally's Twin River Lincoln, Bally's Chicago, Bally's Kansas City, Bally's Shreveport, Bally's Vicksburg, Bally's Black Hawk, Bally's Lake Tahoe, Bally's Evansville, Bally's Dover, and other regional facilities.
Interactive gambling · 2021
Bally's Online Casino and Bingo
Through Gamesys and related platforms, Bally's operates online casino, bingo, and gaming services in regulated markets. The portfolio has included Virgin Games, Jackpotjoy, Monopoly Casino, Rainbow Riches Casino, Double Bubble Bingo, and Bally Casino.
Sports betting · 2021
Bally's Sports Betting
Bally's has developed retail and online sports-betting operations in the United States, supported by technology acquired through Bet.Works and by the company's casino footprint. Availability depends on state licensing and local regulation.
Sports media · 2021
Bally Sports
Bally Sports was the branding applied to Sinclair Broadcast Group's regional sports networks under a long-term media partnership with Bally's. The arrangement connected the casino brand with televised sports, sponsorship, and digital content.
Streaming sports service · 2023
Bally Sports Live
Originally launched as Bally Live, this service provided selected live sports and entertainment programming, including content from Stadium, Minor League Baseball, Bare Knuckle Fighting Championship, Glory Kickboxing, the Association of Volleyball Professionals, and the Pro Fighters League.
Integrated casino resort · 2023
Bally's Chicago
Bally's Chicago is the company's Chicago casino project in the River West area. A temporary casino opened at Medinah Temple in 2023, while a larger permanent integrated resort was planned for a later phase.
Australian casino operations · 2025
Star Entertainment Group properties
Bally's proposed financing and conversion arrangement with Star Entertainment Group would provide exposure to The Star Sydney and The Star Gold Coast, subject to transaction completion, ownership changes, and Australian regulatory requirements.

Marketing campaigns

2025Nottingham Forest shirt sponsorship
United Kingdom
Bally's became the shirt sponsor of English Premier League club Nottingham Forest.
Outcome. The agreement increased visibility for the Bally's brand in the United Kingdom.
Source
2023Bally Live launch
United States
Bally's launched a streaming sports service intended to extend the company beyond casinos and betting into direct-to-consumer content.
Outcome. The service was later renamed Bally Sports Live.
Source
2021Bally Sports launch
United States
Bally's partnered with Sinclair Broadcast Group to connect its brand with regional sports television and digital sports content.
Outcome. Nineteen Sinclair regional sports networks adopted Bally Sports branding.
Source
2020Bally's corporate rebranding
United States
Following its acquisition of the Bally's brand rights, Twin River positioned Bally's as the umbrella identity for its casino and gaming portfolio.
Outcome. The company changed its legal name to Bally's Corporation and adopted the BALY ticker.
Source

Brand decisions

2024
Agree to Standard General and Queen Casino transactionM&A
Background
Standard General had previously attempted to acquire Bally's outright and later proposed a broader transaction involving The Queen Casino & Entertainment.
Action taken
Bally's agreed to a buyout and merger structure involving Standard General and The Queen Casino & Entertainment.
Aftermath
The transaction was described as valuing the combined company at approximately $4.6 billion and adding casino assets to the portfolio.
Transaction value. $4.6 billion (2024)
Source
2022
Develop Bally's ChicagoStrategy
Background
Bally's pursued a large urban integrated resort intended to become a major contributor to company gaming revenue.
Action taken
Chicago approved Bally's proposal for a River West casino resort, and the company opened a temporary facility at Medinah Temple while planning the permanent project.
Aftermath
The temporary casino began operating in 2023; the permanent development remained under construction and planning.
Planned development cost. $1.7 billion (2022)
Source
2021
Acquire Gamesys GroupM&A
Background
Bally's wanted to build a substantial international online-gambling business alongside its physical casinos.
Action taken
The company acquired British online gambling operator Gamesys Group.
Aftermath
Bally's gained online casino, bingo, and gaming brands serving the United Kingdom and other markets.
Transaction value. $2.7 billion (2021)
Source
2020
Adopt the Bally's corporate identityStrategy
Background
Twin River sought a recognizable umbrella brand for its expanding casino and gaming portfolio.
Action taken
The company acquired the Bally's brand rights, purchased Bally's Atlantic City, changed its corporate name, and announced plans to rebrand many properties.
Aftermath
Bally's became the company's principal corporate and consumer-facing identity.
Acquisition price for Bally's brand rights. $20 million (2020)
Source
2009
Seek Chapter 11 protectionOther
Background
Debt associated with the acquisition and redevelopment of Twin River placed BLB Investors under financial pressure during the global recession.
Action taken
The company filed for Chapter 11 bankruptcy protection under a prepackaged restructuring plan.
Aftermath
BLB emerged in 2010 with ownership transferred to a lender syndicate.
Source

Recent events

2026-11-02
Wahlburgers announces stadium partnership with Bally's[2]Wahlburgers宣布与Bally's达成体育场合作prnewswire.com
Reported: 2026-11-02
Wahlburgers announced that, through a new lease agreement with Bally's, it will be part of the new Athletics stadium under construction in Las Vegas.
2021-10-01
Bally’s completes merger with Gamesys Group[3]Bally’s完成与Gamesys Group的合并igamingbusiness.com
Reported: 2021-10-01
Bally’s completed its merger with Gamesys Group following final court approval. Gamesys shares were scheduled to be delisted from the New York Stock Exchange on October 4, with new Bally’s shares scheduled to be listed that day.
2021-08-12
Bally's Corporation acquires Telescope[4]Bally's Corporation收购Telescopeprnewswire.com
Reported: 2021-08-12
Bally's Corporation announced that it had acquired Telescope Inc., a provider of real-time audience engagement solutions.
2021-08-11
Arapahoe Park becomes Bally's Arapahoe Park[5]Arapahoe Park更名为Bally's Arapahoe Parkbloodhorse.com
Reported: 2021-08-11
Bally's rebranded the track by changing its name to Bally's Arapahoe Park on August 11.
2021-07-13
Bally’s acquired AVP[6]Bally’s 收购 AVPigamingbusiness.com
Reported: 2021-07-13
Bally’s Corporation announced that it had acquired the Association of Volleyball Professionals (AVP), including its assets, trademarks, agreements, recurring membership revenue, digital assets, and proprietary software.
2021-06-30
Bally’s announces Phoenix Mercury partnership[7]Bally’s宣布与菲尼克斯水星队建立合作igamingbusiness.com
Reported: 2021-06-30
Bally’s Corporation announced a 15-year partnership with the Phoenix Mercury, under which Bally’s will become the team’s official sports betting partner beginning July 1, 2021. The deal also provides for Bally’s to establish and host an online and mobile sportsbook in Arizona, subject to the team receiving a sports betting license.
2021-06-14
Bally's completes acquisition of Jumer's Casino & Hotel[8]Bally's完成对Jumer's Casino & Hotel的收购prnewswire.com
Reported: 2021-06-14
Bally's Corporation announced that it completed its previously announced acquisition of Jumer's Casino & Hotel from Delaware North Companies Gaming & Entertainment, Inc. for $120 million.
2021-06-04
Bally’s completes acquisition of Tropicana Evansville casino operations[9]Bally’s 完成收购 Tropicana Evansville 赌场业务pbn.com
Reported: 2021-06-04
Bally’s Corporation completed its acquisition of the Tropicana Evansville casino operations from Caesars Entertainment, including rights to the operations’ sports betting and iGaming skins.
2021-04-15
Bally's prices common stock offering[10]Bally's 为普通股发行定价prnewswire.com
Reported: 2021-04-16
Bally's announced that it had priced an offering of 11,000,000 common shares at $55.00 per share. The offering was expected to close on April 20, 2021, subject to customary closing conditions.
2021-03-09
Bally's launches Bally's For RVA campaign[11]Bally's推出“Bally's For RVA”宣传活动prnewswire.com
Reported: 2021-03-09
Bally's Corporation launched the Bally's For RVA campaign to raise awareness of its proposed $650 million casino and resort for Richmond, Virginia.

Showing the 10 most recent.

Sources22 sources

Cite this profile: Cite the canonical profile. /brand-wiki/ballys-corporation · Editorial policy · How profiles are compiled