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Balic Winery

Balic Winery is an active New Jersey winery known for estate-grown wines, fruit wines, and a distinctive pomegranate wine.

Last updated August 25, 2026

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Overview

Balic Winery is a winery located in the Mays Landing section of Hamilton Township in Atlantic County, New Jersey. Its vineyard history reaches back to the early nineteenth century, when descendants of Mays Landing's original settlers first planted grapes in the area. The modern winery opened in 1966 and is named after its founder, identified in reference material only by the Balic surname. It is described as the third-oldest active winery in New Jersey, following Renault Winery and Tomasello Winery. The winery operates in New Jersey's Outer Coastal Plain American Viticultural Area, a coastal plain growing region whose climate and soils support a broad range of grape varieties. Balic cultivates approximately 57 acres of grapes, making it one of the state's larger winegrowers. Its vineyard and winery model combines conventional vinifera and hybrid grape production with a substantial fruit-wine program, giving the brand a wider flavor and product range than a winery focused exclusively on traditional grape wines. Balic's grape-wine portfolio includes Cabernet Franc, Cabernet Sauvignon, Chambourcin, Chardonnay, Chenin blanc, Pinot noir, Riesling, Sangiovese, Vidal blanc, Viognier, Vranac, and Zinfandel. The winery is notable for producing wine from Vranac, a red grape indigenous to Montenegro; reference material identifies Balic as the only New Jersey winery producing wine from that variety. Alongside grape wines, it makes wines from fruits and other produce including almonds, blackberries, blueberries, cherries, cranberries, mangoes, pomegranates, raspberries, and strawberries. The brand is particularly associated with its signature pomegranate wine. Balic promotes the beverage partly through the antioxidant content associated with pomegranates, making the product an example of the winery's fruit-forward and differentiated positioning. Its broader portfolio allows it to appeal to visitors and consumers seeking both familiar varietal wines and sweeter or more experimental fruit-based products. Balic holds a plenary winery license from the New Jersey Division of Alcoholic Beverage Control. The license permits unrestricted wine production, operation of up to 15 off-premises sales rooms, and shipment of up to 12 cases per year to consumers in New Jersey or other states, subject to applicable law. The winery operates outlet stores in Clinton, Denville, Vernon, Vineland, and Clark, New Jersey. Reference material states that Balic is not a member of either the Garden State Wine Growers Association or the Outer Coastal Plain Vineyard Association. No reliable information in the supplied sources identifies a current owner, parent company, executive team, or public listing. Balic is best understood as an independently presented regional winery brand rooted in New Jersey viticulture and direct retail.

History

Balic Winery's agricultural story begins before the modern winery itself. Grapevines were first planted in the Mays Landing area in the early nineteenth century by descendants of the community's original settlers. These early plantings established a local viticultural foundation that later supported commercial winemaking in the region. The modern Balic Winery opened in 1966. It became one of New Jersey's earliest enduring winery businesses and is identified as the state's third-oldest active winery, after Renault Winery and Tomasello Winery. The business took its name from its founder, although the available reference material does not provide the founder's full name or a detailed account of the winery's ownership history. Balic is located within the Outer Coastal Plain American Viticultural Area. Over time, the winery developed a sizable agricultural base, with approximately 57 acres under grape cultivation. This scale places it among New Jersey's larger winegrowers. Its production has not been limited to a small number of standard European grape varieties. The portfolio encompasses red, white, and hybrid grapes, including Cabernet Franc, Cabernet Sauvignon, Chambourcin, Chardonnay, Chenin blanc, Pinot noir, Riesling, Sangiovese, Vidal blanc, Viognier, Vranac, and Zinfandel. A notable element of Balic's history and identity is its use of Vranac, a red vinifera grape associated with Montenegro. The supplied reference describes Balic as the only winery in New Jersey producing wine from Vranac. This gives the winery a distinctive connection to a grape variety rarely encountered in the state's wine market. The winery also expanded beyond conventional grape wines into fruit wines. Its reported ingredients include almonds, blackberries, blueberries, cherries, cranberries, mangoes, pomegranates, raspberries, and strawberries. This approach broadens the product range and supports a visitor-oriented retail model in which consumers can choose from traditional varietal wines as well as fruit-forward alternatives. The pomegranate wine became the winery's signature offering, and Balic has promoted it in connection with the antioxidant content of pomegranates. Balic's operating structure is supported by a plenary winery license issued by the New Jersey Division of Alcoholic Beverage Control. The license provides broad production authority, permits up to 15 off-premises sales rooms, and allows shipment of up to 12 cases annually to consumers in or outside New Jersey, subject to regulatory requirements. The winery has used this framework to operate outlet stores in five New Jersey communities: Clinton, Denville, Vernon, Vineland, and Clark. The available reference also records that Balic is not a member of the Garden State Wine Growers Association or the Outer Coastal Plain Vineyard Association. Beyond these licensing, production, and retail details, the supplied materials do not establish a detailed chronology of ownership changes, executive appointments, acquisitions, closures, or major corporate transactions. The winery remains an active regional producer whose identity is grounded in New Jersey agricultural heritage, estate grape cultivation, specialty fruit wines, and direct consumer access.

  • 1966

    Modern winery opens

    [1]

    Balic Winery opened in 1966, establishing the modern business that became one of New Jersey's oldest continuously active wineries.

  • 1800

    Early vineyard planting in Mays Landing

    [1]

    The first known grapevines associated with the site and surrounding area were planted in the early nineteenth century by descendants of Mays Landing's original settlers.

  • Expansion of vineyard and specialty-wine production

    [1]

    Balic developed approximately 57 acres of grape cultivation and expanded its range to include numerous grape varieties, Vranac wine, and fruit wines.

  • Development of New Jersey outlet network

    [1]

    The winery established outlet stores in Clinton, Denville, Vernon, Vineland, and Clark, New Jersey.

Products and positioning

A long-established New Jersey winery combining Outer Coastal Plain vineyard wines with an unusually broad fruit-wine range, distinctive pomegranate wine, and locally focused retail outlets.

  • Wine

    Grape varietal wines

    Balic produces wines from a broad group of red, white, and hybrid grapes, including Cabernet Franc, Cabernet Sauvignon, Chambourcin, Chardonnay, Chenin blanc, Pinot noir, Riesling, Sangiovese, Vidal blanc, Viognier, Vranac, and Zinfandel. The range reflects the growing conditions of New Jersey's Outer Coastal Plain and combines familiar international varieties with less common regional or hybrid grapes.

  • Fruit wine

    Pomegranate wine

    Pomegranate wine is Balic Winery's signature fruit-wine offering and one of the products most closely associated with the brand. Balic promotes the wine partly by highlighting the antioxidant content associated with pomegranates, giving the product a health-oriented marketing angle in addition to its fruit-forward flavor profile.

  • Fruit wine

    Other fruit wines

    The winery makes fruit wines using ingredients including almonds, blackberries, blueberries, cherries, cranberries, mangoes, raspberries, and strawberries. These products extend Balic's offering beyond grape-based wine and support a broad, visitor-friendly portfolio aimed at consumers seeking sweeter or unconventional wine styles.

  • Red wine

    Vranac wine

    Balic produces wine from Vranac, a red vinifera grape indigenous to Montenegro. Reference material identifies it as the only New Jersey winery producing wine from this variety, making the offering a distinctive part of Balic's portfolio and a point of differentiation within the state's wine industry.

Marketing campaigns

  • Pomegranate wine antioxidant promotion

    United States · New Jersey

    Balic promotes its signature pomegranate wine by referring to the antioxidant properties associated with pomegranates.

    Outcome. The promotion helped distinguish pomegranate wine as a signature part of the winery's product identity; no quantified campaign results are available.

Brand decisions

  • Diversification into fruit winesStrategy

    Background

    Balic operates in a regional wine market while maintaining access to a broad range of locally grown or available agricultural products.

    Action taken

    The winery developed fruit wines made from pomegranates and numerous other fruits, alongside its grape-wine portfolio.

    Aftermath

    Fruit wines became a notable part of the brand's identity, with pomegranate wine identified as its signature offering.

  • Production of Vranac wineProduct launch

    Background

    Vranac is a red vinifera grape indigenous to Montenegro and is uncommon in New Jersey wine production.

    Action taken

    Balic added Vranac wine to its portfolio and became identified in reference material as the only New Jersey winery producing wine from the variety.

    Aftermath

    The product provided Balic with a distinctive point of differentiation in the New Jersey wine market.

Sources2 sources

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