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PT Bali Bintang Sejahtera Tbk

PT Bali Bintang Sejahtera Tbk is an Indonesian sports and entertainment company that manages Bali United FC and became the first Southeast Asian football club management to list on the IDX.

Last updated September 28, 2026

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Overview

PT Bali Bintang Sejahtera Tbk is an Indonesian sports and entertainment company best known as the management entity behind Bali United FC, a professional football club based in Bali. The company operates the club's commercial, sporting, and media activities, and it is listed on the Indonesia Stock Exchange under the ticker BOLA. According to its corporate disclosures, it became the first professional football club management in Southeast Asia to list its shares on the IDX, with an IPO date of June 17, 2019. Its sector classification on the exchange is Consumer Cyclicals, with a sub-industry of Sports & Entertainment. The company's corporate office is in Legian, Kuta, Bali, and it also maintains a representative office in West Jakarta. Its official website, baliutd.com, serves as the digital home of Bali United FC, offering news, match ticket booking, official merchandise, and interactive fan experiences through a dedicated mobile app available on iOS and Android. The site also hosts corporate documents, annual reports, and investor relations information, reflecting the dual nature of the business as both a football club operator and a publicly traded company. As a listed entity, PT Bali Bintang Sejahtera Tbk publishes corporate disclosures and annual reports and provides investor relations contact channels. Its stock highlights page notes that market data is provided for informational purposes and is subject to volatility. The company's branding and fan engagement are closely tied to Bali United FC, and its commercial activities include ticketing, merchandise, and digital fan engagement. The company is an Indonesian enterprise, and its shares trade under the stock code BOLA on the IDX.

History

PT Bali Bintang Sejahtera Tbk is an Indonesian company that operates in the sports and entertainment sector, primarily through its management of Bali United FC, a professional football club. The company is headquartered in Legian, Kuta, Bali, with a representative office in West Jakarta. Its corporate identity is closely linked to the Bali United brand, and its official website serves both as a fan portal and a corporate disclosure platform. A defining moment in the company's history came on June 17, 2019, when PT Bali Bintang Sejahtera Tbk became the first professional football club management in Southeast Asia to list its shares on the Indonesia Stock Exchange (IDX). The company trades under the stock code BOLA. This listing marked a significant step in the commercialization of football in the region, allowing the club's management to access public capital markets. The IPO date is documented on the company's stock highlights page, which also notes the exchange as IDX and classifies the company under Consumer Cyclicals / Sports & Entertainment. Following the listing, the company has maintained corporate disclosures and annual reports, which are published on its website. It also provides investor relations contact information, reflecting the obligations of a publicly traded entity. The company's digital presence includes an official mobile app for Bali United, offering exclusive news, instant match ticket booking, official merchandise shopping, and interactive fan experiences. This app is available on the App Store and Google Play, and the company promotes its social media channels across Instagram, YouTube, TikTok, Facebook, and X (Twitter). The company's business model combines the traditional operations of a football club—such as matchday ticketing, merchandising, and fan engagement—with the financial and governance requirements of a listed company. While the exact founding year of PT Bali Bintang Sejahtera Tbk is not provided in the available evidence, its emergence as a listed entity in 2019 represents a notable development in Indonesian sports business. The company continues to operate as an active enterprise, with its headquarters in Bali and a presence in Jakarta.

  • PT Bali Bintang Sejahtera Tbk became the first professional football club management in Southeast Asia to list its shares on the Indonesia Stock Exchange (IDX) under the stock code BOLA.

Products and positioning

A publicly listed sports and entertainment company managing a professional football club, combining athletic operations with commercial and digital fan engagement.

  • Bali United FC

    Professional football club managed by PT Bali Bintang Sejahtera Tbk.

  • Bali United official mobile app

    App offering exclusive news, instant match ticket booking, official merchandise shopping, and interactive fan experiences.

Sources5 sources

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